Member since November 2022
Eugina Jordan started her career as a receptionist. She went on to become a technology CMO, an inventor with 24 patents and patent applications, and the founder of YOUnifiedAI. She knows what it takes to build a career—and what it takes to walk away from an established one to build something of your own.
A TEDx speaker and immigrant who has called three countries home, Eugina speaks about practical AI, leadership, reinvention, and pursuing an ambition that refuses to leave you alone. Her stories come from more than two decades in technology and the daily reality of building a startup: winning customers, hearing “no,” making difficult decisions, and showing up again.
At YOUnifiedAI, she builds software that connects the tools businesses already use and helps owners spend less time chasing information and more time running their companies. Her company was selected for the 2026 TechCrunch Startup Battlefield 200.
Eugina brings humor, candor, and practical experience to the stage. Whether she is explaining AI to business owners or speaking to women considering their next chapter, she gives audiences ideas they can use—and a reason to stop waiting for someone else to tell them they are ready.
I’m passionate about what becomes possible when people stop underestimating themselves. I’ve been the immigrant starting over, the receptionist with bigger ambitions, the woman working toward a seat at the table—and the founder building her own.
That also shapes how I approach technology. A business owner shouldn’t need to become an AI expert to benefit from it. They need help getting payroll done, finding missed revenue, and getting home before dinner goes cold. I love making complicated ideas useful and helping people see that their experience gives them something valuable to contribute.
I started my career as a receptionist. Today, I’m a former tech CMO building an AI company, with 24 patents and patent applications to my name. Imagine how many opportunities I would have missed if I had treated my first job title as the limit of my ability.
My journey took me from Russia to Canada to the United States, and from answering phones to leading marketing teams to starting my own company. Each move meant becoming a beginner again, even after I had worked hard to establish myself.
On stage, I connect those experiences to a question many people quietly carry: “Who am I to do this?” I’ve had to answer it throughout my career, and I still face it as a founder. I share how I moved forward while I was uncertain—and how the experience I once underestimated became something I could build on.
I worked my way from receptionist to chief marketing officer over more than two decades in technology. Along the way, I moved from Russia to Canada to the United States, learned to start over, and discovered that I could grow into roles I once wouldn’t have imagined pursuing.
The idea for YOUnifiedAI came from a problem much closer to home. My husband has spent nearly 30 years in franchising. I saw how much work still fell on business owners, even with software for accounting, scheduling, customers, and payroll. The information lived in different places. The owner had to piece it together.
Meanwhile, the technology industry was talking about AI transforming everything. I kept thinking about the owner still spending their evening reconciling spreadsheets.
That gap became the reason to build YOUnifiedAI: connect the tools businesses already use and help them get answers and work done. I brought my experience in technology, marketing, and building businesses to a problem I could see firsthand—and became a founder.
I started my career as a receptionist. Today, I’m a former tech CMO building an AI company, with 24 patents and patent applications to my name. Imagine how many opportunities I would have missed if I had treated my first job title as the limit of my ability.
My journey took me from Russia to Canada to the United States, and from answering phones to leading marketing teams to starting my own company. Each move meant becoming a beginner again, even after I had worked hard to establish myself.
On stage, I connect those experiences to a question many people quietly carry: “Who am I to do this?” I’ve had to answer it throughout my career, and I still face it as a founder. I share how I moved forward while I was uncertain—and how the experience I once underestimated became something I could build on.
I worked my way from receptionist to chief marketing officer over more than two decades in technology. Along the way, I moved from Russia to Canada to the United States, learned to start over, and discovered that I could grow into roles I once wouldn’t have imagined pursuing.
The idea for YOUnifiedAI came from a problem much closer to home. My husband has spent nearly 30 years in franchising. I saw how much work still fell on business owners, even with software for accounting, scheduling, customers, and payroll. The information lived in different places. The owner had to piece it together.
Meanwhile, the technology industry was talking about AI transforming everything. I kept thinking about the owner still spending their evening reconciling spreadsheets.
That gap became the reason to build YOUnifiedAI: connect the tools businesses already use and help them get answers and work done. I brought my experience in technology, marketing, and building businesses to a problem I could see firsthand—and became a founder.
