Nischala Murthy Kaushik

CMO (Chief Marketing Officer) and Global Leader for D&I at HFS

Member since August 2021

Marketing and Advertising

Education: BMSCE, Bengaluru University, India - MBA, IIMB
Noida, Uttar Pradesh, India

Biography

Nischala Murthy Kaushik is the Chief Marketing Officer (CMO) at HFS Research. She oversees the global marketing function with responsibility for marketing strategy, brand, content, operations, corporate communications, social media and events.

Nischala is a member of the Executive Management team at HFS, responsible for defining the company strategy, vision and roadmap. Nischala also champions the charter of diversity & inclusion – a theme core to HFS values.

With over 2 decades of global industry experience, Nischala has played diverse roles in her career covering strategy consulting, technology solution development, business innovation, change management, cultural transformation and business marketing.

A recognized thought leader and respected voice in the industry, she has multiple awards to her credit like Women in Tech | Leadership Influencer Award (Top 3), WICA (Women in Corporate Awards) – Growth Champion – Top 3 in India, India’s Top 100 Brand & Content Custodians.

She believes in the power of words and that words can be used to create and catalyze positive change. As a way to pay it forward – she actively writes, speaks, and mentors on causes that deeply resonate with her– leadership, marketing, storytelling, WomenAtWork, Skills for future and power of ideas. Her views have been featured in publications like The Huffington Post, Economic Times, Financial Express, Thrive, etc. She was named among the 2020 Top 20 LinkedIn Voices for India and has received multiple awards and recognitions for her blogs and writing.

An IIM alum (one of the top B-schools in India) and TEDx speaker, she lives in Delhi with her husband and two daughters.

Passion

Leadership
* Leadership lessons from kids to leaders
* Personal branding
* A2Z of leadership

Marketing
* Storytelling
* Art and Craft of content
* What it means to be CMO
* Transforming Marketing in an B2B firm

Diversity and Inclusion
* Is Diversity on your agenda?
* Skills for women at work

Health and Wellness
* Power of Sleep
* Yoga
* A holistic approach to wellness

Power of Habits
* The Morning Routine
* Why habits matter?
* How habits changed my life?

Skills of the future
* Lessons of life no school really taught you
* Career Planning and Skills refresh
* How to develop skills

Example Talks

The Morning Routine

How creating a simple everyday morning routine can change your life. It should have
1) Exercise
2) Drinking water
3) Music
4) Meditation
5) Time for reflection

How to tell stories that others will listen?

The 5S framework
1) Simple
2) Structured
3) Sensible
4) Sensitive
5) Stylised

Is Diversity on your Agenda

A talk in which I share 4 thought starters around Diversity at the workplace
1) Are you aware of the nuances of diversity?
2) Are you using your voice of influence in a positive way?
3) Are you involved in the diversity agenda of your company?
4) What are you doing to enable that one opportunity for visibility in the context of diversity?

Topics/Keywords

marketing diversity and inclusion diversity business skills habits storytelling wellness
I am willing to travel more than 100 miles
Yes
I generally get paid for speaking but make exceptions
I am willing to travel more than 100 miles
Yes
I generally get paid for speaking but make exceptions

Example Talks

The Morning Routine

How creating a simple everyday morning routine can change your life. It should have
1) Exercise
2) Drinking water
3) Music
4) Meditation
5) Time for reflection

How to tell stories that others will listen?

The 5S framework
1) Simple
2) Structured
3) Sensible
4) Sensitive
5) Stylised

Is Diversity on your Agenda

A talk in which I share 4 thought starters around Diversity at the workplace
1) Are you aware of the nuances of diversity?
2) Are you using your voice of influence in a positive way?
3) Are you involved in the diversity agenda of your company?
4) What are you doing to enable that one opportunity for visibility in the context of diversity?

Topics/Keywords

marketing diversity and inclusion diversity business skills habits storytelling wellness