Donna M.
Profit Strategist, Business Growth Consultant, Tax Reduction Specialist, Author, Income Acceleration Advisor, Small Business CFO, CEO & Founder at Donna McPherson CPA
Small Business
Education: Baruch College, New York, NY / American Institute of Certified Public Accountants
Franklin Township, NJ, USA
Biography
Donna's "real talk" is dynamic, engaging, and practical. She does not mince words about why so many hardworking small business owners are not experiencing the financial freedom they are hoping for every day, every week, every month, and every year!
Donna understands what causes this vast money gap that so many entrepreneurs are experiencing worldwide - either they are making money but not keeping any, or they are spending money before they earn it without certainty of how they will get it. She explains that when this happens, it is only a matter of time before the business fails or the owner gives up.
Donna believes that entrepreneurs with the tenacity to own their businesses can experience the success they've dreamed of, provided they know what to do and do it. She enjoys advising CEOs on how to grow their companies to achieve their desired success. Her clients report record business growth, profit increases, and tax savings every year!
Donna serves business owners wanting more income, more freedom, and a worry-free future. She spent 25 years in business and finance as a Certified Public Accountant, Growth CFO, and business strategist. With her experience as a corporate CFO and a successful business owner, who earned a 300% return upon exiting her last venture, she now guides small business owners on how to have their dream business.
Passion
What lights me up is seeing smiles of accomplishment on the faces of small business owners who longed to become debt-free, worry-free, and guilt-free. I am continually inspired by those who hire me and use my advice to achieve business success and financial freedom; are enjoying their business and families and are not concerned about their future. This is what I am passionate about!
Featured Video
I am willing to travel
More than 100 miles
When it comes to payments
Everything is negotiable
Topics
Best Story
My beginning as a restaurant owner was rocky and scary, but the ending was fantastic. Thanks to CURRY CHICKEN!
I remember being delighted by the number of people walking by our location to the adjacent train station, counting our sales even before we opened the doors. Easy marketing, I thought, but I couldn’t be more wrong.
Simple math told me that if sales continued to drop, we would be out of business before we knew what hit us. Not wanting this to become our reality, I changed my hat from owner to auditor to find the problem; it was staring at me in the numbers.
I learned that "Curry Chicken" was our best-selling and most profitable dish. It was the star of our restaurant, just like Stephen Curry of the Golden State Warriors. With this revelation, we grew our company to multiple six-figures and later sold it for a 300% R.O.I.
Every business needs a CURRY CHICKEN to grow and thrive!
Origin Story
Failure made me successful! I made one of the biggest mistakes many entrepreneurs make. You might think I knew better as an experienced CPA.
I quit my job prematurely and then decided to start a business to avoid getting another job. I thought I knew what I was doing, but like many new business owners, I was clueless. I ignored my income and expense numbers, made decisions on a whim, and paid a high price for those mistakes that could have ruined me financially. My savings were quickly diminishing, and I knew I had to do something fast, or I could lose more than my pride.
Once I accepted the reality that I did not know what I was doing, I got the help I needed and never looked back. That was 14 years ago, and many successes since.
This experience drove me to be who I am today. It also became the basis of my book, The Price of Fake Is Real - how to stop pretending & gain real business success.
Example talks
The Key Financial Strategy To Achieving The Profit & Prosperity You Desire
Donna emphasizes that Profit is the great equalizer in business, not the size of the company or how impressive it looks from the outside. It doesn’t matter if it is a billion-dollar operation or one in the 5-figure range; the bottom line is that a company must be profitable to thrive and grow.
Donna further explains that business owners who do not have a plan to be profitable and prosperous turn everything into a needless guessing game and an endless struggle. You will achieve better results when you set clear goals and lay the right foundation to achieve them.
A dynamic speaker, Donna’s “real talk” is engaging and practical. You will gain insights on how to build a successful and profitable business that will provide the income, impact, and financial freedom you desire, all while doing what you love. You will learn the following:
• How to generate the highest revenue in your company consistently
• How to set achievable income goals and what you must do to reach them
• How to spend money strategically to grow your company revenue
3 Success Numbers to Grow Your Income In Record Time
Donna understands why it’s no accident that so many owners are frustrated because they cannot get the income they need from their companies. During her talk, she shares how easy it can happen, even if you are great at your craft and can sell your way out of a paper bag.
Donna stresses that having money should not be left up to hoping and wishing! She shares the critical business numbers you must know and what to do with them to stop spinning your wheels, wasting time, and leaving your money on the table.
A dynamic speaker, Donna’s “real talk” is engaging and practical. If you are ready to stop wasting time and eliminate lots of aggravation, it's time to learn what to do with your numbers so you will never be without money. You will learn the following:
• Three critical numbers you must know to get the income you want
• How to determine the highest revenue your company can generate
• An easy way to use your numbers to double and triple your income
How to Mind Your Own Business & Make Your Own Money
Donna emphasizes that business owners who do not receive financial information or know how to use them put themselves and their companies at a tremendous disadvantage; they are flying blind and can easily crash and burn.
Whether you do it yourself or hire a bookkeeper or an accountant to record your business transactions, your primary responsibility as the owner/CEO is to ensure that your financial affairs are in order. One way of doing so is to review and understand your financial reports.
If you are ready to understand how to use your financial reports to make empowering decisions that will put more money in your bank account, this presentation will provide just that! You will learn the following:
• The numbers that matter on your financials, what they mean, and what to do if they are in your favor or not
• How to identify early signs of cash flow issues and how to manage it before it becomes a problem
• How to recognize if you will achieve your financial goals and what to do while there's still time