Lora Kratchounova

Principal at Scratch Marketing + Media

Member since January 2016

Marketing and Advertising

Boston, MA, USA
X
INVITE TO SPEAK

Biography

Versatile, senior marketing consultant with leadership experience in entrepreneurial technology ventures. Strong expertise in go-to-market, Demand gen and PR strategies for B2B tech players. Track record for driving results.

Passion

Mentoring, supporting, and teaching marketing around Boston!

Origin Story

Lora has never questioned that marketing is her top passion. From her days as a marketing director for Shell Oil in 1994 to increasingly more digital and strategic roles across Modem Media (now Digitas), Vacation Coach (now TripAdvisor), American Express, and a series of startups, Lora now leads the consulting and marketing practice at Scratch M+M.

Topics/Keywords

entrepreneurship technology pr digital marketing marketing principal pr entrepreneur social media b2b tech technology consultant marketing consultant demand generation mentor consulting mentoring marketing mentor branding positioning abm field marketing lead generation media

Origin Story

Lora has never questioned that marketing is her top passion. From her days as a marketing director for Shell Oil in 1994 to increasingly more digital and strategic roles across Modem Media (now Digitas), Vacation Coach (now TripAdvisor), American Express, and a series of startups, Lora now leads the consulting and marketing practice at Scratch M+M.

Topics/Keywords

entrepreneurship technology pr digital marketing marketing principal pr entrepreneur social media b2b tech technology consultant marketing consultant demand generation mentor consulting mentoring marketing mentor branding positioning abm field marketing lead generation media