Sheryl Hardin

Consultant, Author, Speaker at Business Solutions Consulting. Capacity Squared

Management Consulting

Education: BS Business - University of Texas at Dallas
Dallas, TX, USA


Sheryl Hardin is the author of Building Business Capacity and a speaker with a passion for Organizational Change Management (OCM) and continuous process improvement. She is also an entrepreneur and a Founding Partner of CapacitySquared (C2). She enjoys assisting companies large and small as they grow capacity, create a business strategy, solidify operations, improve processes, manage change, and prepare for and initiate rapid growth. She uses carefully planned operational analysis and process improvement strategies that inspire operational best practices to guide her clients as an advisory board member, consultant, or fractional leader. Sheryl is also an author and speaker. She can often be found speaking as a national facilitator, seminar leader, or adjunct faculty instructor. Sheryl's books, articles, and speaking engagements are informed by real business experience that includes organization-impacting activities that help businesses of all sizes from global corporations to small businesses operate efficiently and effectively.


Diverse Small Business Success
Diverse and Inclusion - Small Business Access to Opportunities
Change Management
Process Improvement

Featured Video

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions


fractional leadership process engineering process management managing change process improvement small businesses small business ownership small business management women in small business conference speaker supplier diversity supplier management business strategy strategic planning operations planning operations management leveraging diversity for systems leadership diversity and inclusion elevator pitch author building business capacity speaker

Best Story

My stories tend to vary based on the topic. One of my favorites is about a client I had right out of college that illustrates the importance of operational audits and best practice documentation to building company value. The client wanted to sell his business but was getting no interest. He owned a factory that made magnets and had been in business for more than 30-years. The majority of his manufacturing team were immigrants who spoke little English. None of their processes were documented. Most of the workforce was nearing retirement age.
I showed up my first day eager to prove my value in high heels and a three-piece suit. I was introduced to the three engineers who were to show me the ropes so that I could start from square one creating their documentation. They snickered as I tried to wipe away the magnet dust at my desk deposited by the AC vent just above my head without ruining my new suit. They laughed as my heels kept getting stuck in the sidewalk grates that hovered over toxic sludge on my first tour of the factory. I am sure they thought I would not be back.

I came back, the next day and the day after, and the day after that dressed in jeans and tennis shoes, with matching shirts that I thought might have a chance of surviving the dust. I spent the next week in what felt like tropical heat watching the manufacturing line and documenting what I saw.

When I sat down with the Engineers to go over my work they were surprised. We went over the first procedure. They said "Oh we don't do that. We can't because that would be an EPA violation." I responded, "My suggestion then is that you stop." We went over the next procedure. They were equally dismayed, "We don't do that. We can, but we don't." I responded, "I can't make this up. I didn't know how to make magnets before I came here." We went over the next procedure, and you guessed it, they could not believe what they read. Again, the conversation started with, "We don't do that," except this time one of the Engineers jumped up excitedly and responded, "But we should.!"

You see, as it turned out, the biggest issue in creating magnets was the fact that they had to be fired like clay pots. However, the magnets were prone to breaking in the heat. I had asked to watch the best person at each job. The gentleman I watched did an extra step his co-workers did not do. The extra step helped prevent the magnets from breaking in the heat. He had quietly solved the biggest problem, not just at the factory, but in the industry and NO ONE knew until that day.

We not only documented the steps, but we patented the process. The owner sold the company in a bidding war for four times what he had originally hoped to get. Along the way, I asked the man whose job it was to fire the magnets how long he had worked at the factory. He had been there 21 years. I asked him how long he had known to do the extra step. He told me he had figured it out the first year. The company had, had the answer to the industry's biggest problem for TWENTY YEARS and hadn't known it. I asked why he hadn't told anyone. He said, " No one asked."

If you own a business, it pays to know what your employees are doing.

Origin Story

Capacity Squared (C2) ( Sheryl Hardin has a deep concern for the health and wellbeing of small businesses. Her concern grew throughout 2020 for business owners faced with surviving the Pandemic. successfully. Sheryl wanted to connect isolated small business owners with the people, tools, information, and education that they needed to grow to their fullest capacity. Capacity Squared is a community platform and national small business directory dedicated to bringing together the key components of necessary for success:
 SUPPORT for business owners in a free community designed to help end the burden of being isolated through chat, webinars, podcasts, and services designed to encourage diverse business owners even in underserved communities
 CONNECT business owners with customers, suppliers, and potential partners using a state-of-art national small and diverse business directory. This strategic alliance provides a national supplier management portal, a simplified RFP request portal, and small business registration database composed of certified diverse, veteran, women, minority, and small businesses perfectly ready to supply goods and services to member businesses of all sizes
 GROW businesses with free or low-cost education provided through one stop access to some of the best trainers, accelerators, and incubators in the world including access to Training / Coaching members in the SRM database who provide guidance and training at a reasonable cost
 HIRE more resources with greater flexibility creating the opportunity for business owners to access the right people and not just the people they think they can afford by including hard to find part-time professionals and fractional leaders on their teams

Once Sheryl discovered her passion for small businesses and the diverse group of people who own them, she became dedicated to providing education and training as a way of paying forward the education she received.

Example talks

Speaking to be Heard

Nationally known speaker, Sheryl Hardin talks about the keys to speaking so that people will hear what you have to say and remember that you said it. She knows public speaking can be the best way to get your message out to the world so why don't more people do it? People who are willing to speak often are more successful and make more money. You are likely to say you don't because you are afraid. What if you aren't? What if all you need is a little more information and a couple of tricks. Imagine what it would be like to be comfortable at the head of the room.

Managing Change

Change happens. It cannot be avoided and so why not make the best of it. If you are going to spend the time and money to change, then why not solve as many problems as you can along the way. Find out
• Why all business changes should follow a standardized process
• How to save money and time by documenting change
• What to do to get your teams on board
• When and how to review proposed changes for regulatory compliance

Champion Elevator Pitches

The people we meet make a decision in 60 seconds or less whether or not they want to know more about us or about what we do. You and I have to make an impression fast. What if there was a template you could follow when you introduce yourself that was almost guaranteed to have people asking for more? Would you want to use it? What if you could enhance your chances of being remembered by pitching how great you are in one minute or less WITHOUT being obnoxious using an enhanced elevator pitch. Would you want to learn to build one? If you could just follow five tips to be more memorable, would you?

If you own a business and you want to grow then it is only natural that you want people to remember you, your company, and what make your business unique and special. You want to be the name that comes to mind whenever someone you meet hears about someone who could use your goods or services. While it is true, that people have limited attention spans made shorter by social media and Zoom it is possible to make an impression in a very short time by building a better elevator pitch.

How Fractions Leaders and Part-time Professionals are Changing Small Businesses

Sheryl Hardin speaks about one of the biggest issues small business owners face. Professional leadership and skilled labor are expensive. Oftentimes small business owners settle for resources without the skills to really do the job, Those resources fit their budget not their needs. What Sheryl knows is that small business owners have more power than they realize. The workforce of today includes Fractional Leaders with decades of experience and part-time professionals who can get the job done. You just need to know where and how to find them.