From poet to journalist to producer and content strategist, Austyn Ellese Mayfield has spent the better part of 15 years entrenched in crafting narratives and experiences that move audiences to think, feel, and respond.

Austyn Ellese launched her career in the fashion and lifestyle arena, overseeing and producing written content, events, and web-based video that highlighted noteworthy stories in footwear, restaurants, nightlife, the arts, and health and wellness.

In 2013, She joined Boston University’s Development and Alumni Relations shop as the first hire in the organization’s move to optimize efforts by bringing fundraising video production in-house. During her six-year tenure, she led the growth of DAR video from having no cameras and publishing fewer than five videos a year, to the creation of a tiny-but-mighty internal production house with an integrated content strategy that generated more than 170 content deliverables in FY19 alone, supporting the Campaign for Boston University across web, social, email, and live event platforms.

She now serves as the Associate Director of Engagement and Inclusion at Boston Medical Center Health System where she uses her integrated content strategy and branding chops to develop and deploy compelling messaging and equity and Inclusion initiatives for the organization's nearly 10,000 employees and volunteers.

DEI, communication, marketing, branding, content creation, production, client retention, audience connecting, development/advancement