Caterina Rando

Master Certified Coach, Business Strategist, Podcast Host, Best Selling Author, Retreat Leader for Women at Thriving Women in Business Community and Center

Professional Training and Coaching

Education: BA in Organizational Behavior - MA in Life Transitions Counseling Psychology
San Francisco, CA, USA


Caterina Rando, passionately serves women on a mission. Her over twenty-five years of educating and empowering entrepreneurs, makes her truly masterful at providing a ton of value with heart. Caterina is all about, positivity, integrity, generosity, community and providing actionable content and uplifting others.

Caterina is a sought-after-speaker, workshop and retreat leader and a prolific author her books include: Learn to Think Differently, from Watkins Publishing, released in over thirteen countries and several languages, A Women’s Guide To Starting a Giving Circle and her latest book, the ABCs of Public Speaking which quickly hit #1 in four Amazon best-seller categories. She has also so-authored several books including: Give Stress a Rest, Empowered Self-Care and Savvy Leadership Strategies for Women.

Caterina leads the Bliss Retreat for Women Leaders on A Mission, The Sought-After-Speaker Mastermind Adventure and a program to teach women how to do their own retreats and run group programs. Her long corporate client list includes: AT&T, Sprint, Chevron, AVAYA, and Lucent, just to name a few. She has presented at conferences on four continents and always is a favorite speaker.
Caterina is also the host of the popular podcast titled Expand Your Fempire and has also published the Expand Your Fempire App. She is also, the founder of The Thriving Women in Business Center in San Francisco, a place for women to gather and host workshops.


Raising money for education and entrepreneurship training for women and girls around the world. I lead a project called Thriving Women in Business Giving. We raise funds for these causes. I am an advocate for women not waiting until they are wealthy or retired to embrace philanthropy. We have a message that philanthropy is possible at every stage of life and you can start making a huge difference today.

Featured Video

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable


women leaders women entrepreneurship speaking to sell women on a mission sales hosting virtual events building community networking leadership business growth business strategy building a company entrepreneurship author mc podcast influence women retreats retreat speaking

Best Story

This depends on the topic: I tell my Bench Story: About Getting 100 people to donate $50 to by a bench for a man to uplift his life and remind him of his significant impact and how that gesture impacted many lives all over again. I also tell my Nun Story about how my mom bought four nuns for me year after year. I do mean real praying nuns. It is a fun and amazing story that always gets some laughs.

Origin Story

I knew early on I did not like working for anyone else, When the opportunity came to own my own cafe' and catering company in my mid twenties I took it. After a few years I was clear I loved business, I loved connecting with and serving people, I also got clear I did not love food service of feel it was my destiny. That all changed when I felt a pang of bliss in my chest after a business woman express gratitude for the advice I had given her. That moment set my professional life on a different path.

Example talks

Achieving Sales Bliss for Women the Sell to Women

Join women’s business expert Caterina Rando for a perspective on selling that will make it easy for you to enjoy every sales conversation. This will results in you gaining more clients more easily while being your authentic self.

We will throw out a couple of sales techniques you may have been taught that do not work for you because they are out of alignment with you and your values. You will learn:

• The influence equation and how to make it work for you so that more people want to discuss working with you

• How to easily build influence and add new clients consistently with a rinse and repeat Zoom strategy

• How to adjust your selling to gain not just clients, instead, plan to gain long-term and life long clients

….and much more.

Guiding Principles to Expand Your Fempire

You have lived a lot, learned a lot and have a lot you want to accomplish. If you want to move from where you are to where you want to be with more momentum and certainty while accelerating your path to your desires then this power packed session is for you.

Join women’s business mentor extraordinaire and masterful seminar and retreat leader, Caterina Rando as she shares a her insights on how to make a difference in your own life while being of service to others. You will find out how to:

• Embrace the attitude of a high achiever that will set you up for success
• Avoid the one thing that gets in the way of accomplishment for most women
• Develop the one quality that will ensure you start in action and on track

You do not have to have every step figured out to get started. Your passion and commitment to what you want to create is all you need. You will leave this session with a clear path to get you started toward your goals.

Triple Your Revenue with Workshops and Group Programs

Join this masterful seminar leader and retreat facilitator as she shares a her insights into building influence with public speaking and successful workshops. She will share what to do before, during and after a talk and ways to fill your workshop room with ease will be revealed. Plus, you will learn how to get booked to more deliver speeches in front of your ideal clients.

You do not have to be an incredible public speaker to get started. Your enthusiasm and commitment to being of service is all you need. You will leave this session knowing the mistakes to avoid and the steps to get started today to build insta-influence and gain insta-clients with your own workshops.

How To Gain Insta-Clients with Speaking Live or Virtually

It is time to raise the roof on your revenue. Join sought-after-speaker and women’s business mentor extraordinaire, Caterina Rando for an incredible opportunity designed to upgrade your mindset, add ease to your influence building and upgrade your client attraction with speaking and workshops. Caterina will share:

• The influence equation and how to make it easy work for you
• The guiding principle that will fill your virtual or live and in-person room every time.
• The big mistake businesswomen make when wanting to add new clients and what to do instead that will work
BONUS: Caterina will also share a few super tips for delivering amazing virtual workshops every time.
….and much more.

Booking Bliss: How to Keep Your Speaking Calendar Full

This eye-opening and innovative talk will give your attendees everything they need to speak as often as they like live and in person or virtually. We will cover:
• Why speaking works to build insta-influence
• How to easily use social media to get booked
• The eight different ways to book yourself solid
• Questions to answer to ensure a speech is right for you before you say yes
• How to host your own Zoom event each month so you always have something to invite people to
and much more