As the Chief Personality Officer of More Than Words Marketing Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one.
Danielle’s client list is long and storied, so since she's showing off, it includes companies like Google, PwC, eBay, Discovery Channel, Capital One, Gap, TD Bank, SEO, Columbia University and The Jed Foundation among others.
Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)
There's nothing more rewarding to me than helping someone lean into who they are to create stronger connections with their audience, sound more like themselves and help them stand out in a sea of sameness. From entrepreneurs to employees, knowing who you are and how you're different is vital to conveying your value.
More than 100 miles
I generally get paid for speaking but make exceptions
At a recent presentation for the Graphic Artists Guild, a national trade organization, I was told by several attendees that my session had so much useful content that it almost made their heads explode! (I assure you, nobody was harmed in the making of this anecdote.) Rather, they said they needed to go back and watch the replay so they could take better notes and not miss anything!
I never thought I would be an entrepreneur or a speaker/trainer/presenter. In fact, I had visions of climbing the corporate ladder. But after realizing I never really fit into corporate and striking out on my own, the pandemic truly showed me what I was meant to do. People were coming to me in droves for content that sounded real, human and authentic. So I started conducting workshops to help people with their About page. Then I started doing podcasts. Then webinars. Then presentations. Then conferences. Now I love nothing more than training audiences on how to bring more of themselves into their message - from solopreneurs to corporate employees, the real value we have is in how we do it, not what we do. And that is our greatest gift.
We have all heard the expression, ‘you are your biggest asset.’ So why do so many of us feel reluctant to let our personality shine in business? Maybe it’s because we don’t know how. Or worse, we fear showing too much of ourselves will alienate potential clients, colleagues and employers.
Surprise! It’s actually the opposite. People are hungry for personality.
With remote and hybrid work becoming the new normal, we're losing our ability to connect to our teams. This is hugely important for organizations to remain successful because it has a direct impact on engagement. When people feel seen, supported and inspired, they create their best work.
According to Gallup, businesses with engaged employees report 41% less absenteeism and a 17% increase in worker productivity. Perhaps this is why 83% of employers consider sourcing and retaining employees their top priority. But what drives engagement, retention and attraction?
Connection. Connection to the job they're doing, to the organization, to their team and to their manager.
I came to the realization a few years ago, after going through my own rebrand, that I wasn't putting enough me into my messaging around my business. I was generic. Forgettable. But the concept of Personal Brand never felt right to me. Why am I supposed to share everything about me with strangers, or even clients, customers and collaborators? It felt invasive. But I also knew that if I didn't share something, people would have nothing to relate to and nothing to remember.
It dawned on me that our Personality is who we are. And it's always on display. We dial it up and down depending on who we're interacting with but regardless if we're talking to our local barista, a colleague, family member or even a stranger in line at the bank, some aspect of our personality is on display. So why not bring something of ourselves into business!
Without the water cooler or the ability to drop into your colleagues or direct report's office or cube, work has become, well, all work. No wonder everyone's burned out. We're hiring people based on a list of tasks we need done, not on the best person for the role or the organization because we aren't getting to know not only who they are, but how they'll perform their job.
By developing a Personality Brand:
- People can be themselves at work, so they feel better, perform better and are happier
- You increase individuality allowing for a more diverse set of voices and more depth of experience
- Employees get the recognition they deserve, learn how to advocate for themselves, and create stronger connections with their clients, colleagues and teams. This leads to more confidence, more engagement, increased connection and less attrition.
(This talk can be given as a presentation or a workshop and has been given at small business conferences, national trade organizations, local networking groups and more. This topic can be modified for solopreneurs, small business owners and employees.)
Want people to know who you are and what you can do for them?
Need to craft a compelling website, LinkedIn profile or corporate bio that gets you noticed?
Words like “savvy”, “experienced” and “veteran” are generic and do nothing to help you stand out. Clients, employers and audiences want to know what makes you different. Especially right now, they’re desperate to find connection, confidence and clarity.
Led by branding and copywriting expert, Danielle Hughes, this workshop will help you build a profile that reflects who you really are, showcases what makes you uniquely different, and draws in your target audience. Danielle will help you build an about page that attracts and provide real life “before and after” examples that show her process and how it works.
Attendees will learn:
✅How to use your About page or LinkedIn bio to vet prospects and attract only the right people
✅How to create a message that makes you stand out from the crowd
✅How to infuse your brand with personality and flair
✅Why you should never hold yourself back from being truly you
✅How to create loyal and rabid customers through authenticity
✅How to showcase to your manager and team what you're good at
(This talk can be given as a presentation or a workshop and has been given at PwC, one of the biggest consulting firms in the world, small business conferences (like How Design), national trade organizations (like Graphic Artists Guild), local networking groups (Fly Female Founders, Score NYC) and more. This topic can be modified for solopreneurs, small business owners and employees.)
We have all heard the expression, "you are your biggest asset." So why do so many of us feel reluctant to let our personality shine in business? Maybe it's because we don't know how. Or worse, we fear showing too much of ourselves will alienate potential clients or colleagues. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection.
Danielle Hughes, founder of More Than Words Marketing, helps individuals learn how to develop their Genuine Personality Brand to stand out in a sea of sameness and a world of duplicates. Danielle created the concept of Personality Brand after realizing that personal branding isn't for everyone. After all, if something is personal, why share it with the world? But our personality is innately baked into who we are and already on display. Danielle helps people tap into that personality, shine a light on it and use it to showcase what makes them special.
Attendees will learn:
✅How to create content and messaging that positions themselves and their role to be distinct from everyone else
✅How to highlight their uniqueness in a genuine and relatable way
✅How to better advocate for themselves to land the right roles and assignments
✅How creating a genuine Personality Brand increases their confidence so they can do their best work