Nicole K., Digital Marketing Strategist / Founder at Social Light

Nicole K.

Digital Marketing Strategist / Founder at Social Light

Marketing and Advertising

Washington D.C., DC, USA

Biography

Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.
When she’s not hard at work on client strategy, you’ll find Nicole cooking up a storm or planning her next trip. She is a mentor through Future Link, volunteers with the Cura Personalis Project, a therapeutic riding program, and has done pro bono social media campaigns for K-9 LifeSavers.

Passion

I am a tree-hugging travel fanatic that loves cooking, wine and a good book.

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable

Topics

marketing marketing branding entrepreneurship communications etc digital marketing email marketing seo search engine marketing google analytics web sites websites web site strategy social media marketing social media strategies marketing strategies emarketing sales funnels

Example talks

Be more effective with email marketing

If you’ve been lured in by the idea that email marketing can serve up 400% ROI, but just aren’t seeing results from your own efforts, this session is for you.
You’ll learn:
• The importance of a subject line – and how to create a good one!
• How to create content that makes your audience excited to get your emails.
• Tips & tricks on formatting emails
• The value of buttons and a call-to-action
• Mistakes to avoid

Creative Ways to Grow Your Email List

Any marketer will tell you there is a lot of power in email marketing, but how the heck do you actually get people on your list?

This session will walk you through a wide variety of opportunities to help grow your email list and start leveraging the power of email marketing.

Marketing Strategy 101

Having a marketing strategy is an essential part of running a successful business, yet many small business owners struggle to create a cohesive plan. While anything involving strategic planning can be daunting, it’s easier than you think. In fact, you’ll probably find yourself excited at all the opportunities you uncover.

This session will cover some easy exercises to help you focus your time, your ideas, and your budget to create a marketing strategy.

Google Analytics 101 – Learning to make data-driven decisions

If you’ve heard a lot about data-driven marketing, but have no idea what that really means, this session is for you!

Data can help you understand where you are succeeding – or failing – with your customers. After all, you don’t want to keep pouring money into a strategy that doesn’t work.

Google Analytics offers a wealth of information that can help you improve your marketing efforts, but the sheer amount of data can be overwhelming. This session will teach you about a few key reports you can use to understand how effective your marketing efforts are, and ultimately improve your ability to bring in new customers.

Building Trust Online

Most consumers go online to check out a business before they make a purchase and make snap decisions on a business's credibility based on what they find.

This session is intended to help participants learn about building a strong online presence that will help small businesses build trust and establish credibility through their website or social media account.

This video may be helpful to get a brief idea of the topic and what you can expect from me as a speaker: https://youtu.be/A6eZyR6Tf9Y

Organic search is changing and what to do about it

These days nearly half of the searches on Google do not result in a click because Google is answering basic questions themselves – eliminating the need for people to click through to a website. Great for you as a user, but what does that mean for your brand?

In this session you’ll learn how to leverage tools like Google Snippets, Google Stories and Google My Business to help format your information into elements Google can use.