Victoria Meyer

President, Founder, Podcast Host at Progressio Global

Education: Illinois Institute of Technology - Kellogg School of Business, Northwestern University
Houston, TX, USA

Biography

Victoria Meyer is a renowned leader in B2B strategy and marketing, with over 25 years of experience in Fortune 50 and global companies like Shell, Clariant, and LyondellBasell. She excels in building strong customer connections and fostering a customer-centric approach to business.

As the founder and president of Progressio Global, Victoria shares her expertise in developing effective B2B strategies and marketing initiatives with businesses in the chemicals and material sciences sector, enabling them to enhance customer engagement and drive bottom-line growth. She hosts the top-ranked podcast, The Chemical Show, which serves as a go-to resource for industry leaders.

Victoria's dynamic speaking style has earned her accolades from esteemed organizations such as ADM, BASF, Institute of Supply Management, AICHE, WGLC+, and Kellogg Innovation Council. Her presentations provide actionable insights and practical tools for navigating the complex B2B landscape, resonating with professionals at all levels. With a focus on customer-centricity and deep industry knowledge, Victoria empowers organizations to thrive in today's customer-driven marketplace.

Victoria holds a BS Chemical Engineering from Illinois Institute of Technology and an MBA from Kellogg School of Management at Northwestern University. She resides in Spring, Texas with her husband Tod and their 4 daughters.

Passion

👀I believe VALUE IS IN THE EYES OF THE BEHOLDER and enjoy helping business leaders find value through listening -- to customers, suppliers, and employees.

🏆I am rewarded by helping individuals and businesses positions themselves and ACHIEVE SUCCESS.

✈️ I love to travel and to create EXPERIENCES for myself, my family and my colleagues.

👧I am the mom of 4 daughters. I have 3 sisters. I grew up with STRONG WOMEN. I've worked and succeeded in a male-dominated industry my entire career. And, am passionate about HELPING WOMEN ACHIEVE MORE - stretch their boundaries, understand and overcome, and set the stage for success. (While also fully appreciating the men in our lives.)

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions

Topics

podcaster business strategy marketing strategy strategy strategy execution change management sales and marketing alignment chemicals petrochemicals management consulting authentic leadership strategic growth strategic planning growth strategy negotiations negotiating pay negotiating success negotiating your value customer experience customer experience differentiation b2b marketing b2b personal development sustainability sustainability strategy energy transition b2b podcast circularity plastics circularity b2b growth podcast host podcast chemical dei chemical engineer cx workshop facilitator moderator energy speaker digitization female founder consultant executive mother business owner customer objection handling voice of customer brand position brand value mba business women in business businesstobusiness sales employee development erg employee resource group corporate corporate presentations fortune 50 fortune 500 workshops workshop facilitation emcee workshop leader workshop facilitator green technology green chemistry marketing innovation b2b marketing strategy b2b marketing innovation hosting a podcast women women in the workplace business success innovation empowerment empowering women tiara syndrome female leadership career development womens group diversity and inclusion consulting customer experience cx cxo sales sales performance sales training sales team assesment

Origin Story

I grew up on a small farm in northern Illinois as 1 of 7 children. There, I learned the value of hard work, teamwork, and an appreciation for tangible results. My parents instilled in my siblings and I, a sense of promise, growth and positivity. And the power of a dream and goals. (The farm was my dad's boyhood dream, growing up in inner city Chicago.)

I've always had my eyes on the end game -- first it was a degree in chemical engineering. Starting at a community college, then moving to university, getting experience along the way.
Then, attending business school - starting part-time at Kellogg while working full-time, then eventually transferring to the full-time program to complete my degree, then hiring on at Shell.

I feel privileged to have met many amazing people along my journey and have great experiences -- personal, work, family, travel, friendships.

In 2017, I decided to pursue my own dream of entrepreneurship -- starting Progressio Global, a boutique consulting firm that helps chemical companies achieve success from market-focused strategies.
in 2021, I pursued my dream of being a podcaster - launching The Chemical Show - and quickly becoming the go-to podcast in the chemical industry.
In 2023.... well, that story is still to be told. The vision is cast and its about to take root.

Example talks

Negotiate Your Success: If You Don't, Who Will?

Have you ever wondered why some people always get recognized and rewarded?
⭐ They get the best promotions.
📌 They seem to be in the right place at the right time.
❓Was that accidental? Or was it purposeful?

I believe success is intentional. AND, that it is okay, even necessary, to define the terms of success - whether it be a performance rating, your next promotion, or speaking to the Board.

Alas, too many women have "tiara syndrome" --- if I just put my head down and work hard, "they" will notice what I'm doing and reward me.
Or, they believe the hype that women are not good negotiators. (Wrong: They are! but often for others and not themselves!!)

In this talk, using data and anecdotes, I help women recognize what's holding them back. And, identify 5 key focus areas that they can leverage immediately to take control of their destiny and negotiate their success.

About Negotiate Your Success:
• NYS is targeted to corporate women and an IDEAL fit for Employee Resource Groups and Women's Networks
• NYS helps women bridge the gap between wishing for success and achieving it.
• NYS positively impacts audiences and at every event I hear: "Why didn't anyone tell me this sooner?!"

This talk also is a great workshop.

Find your Customer's WHY to help you WIN

Have you ever looked at a business deal and said to yourself: “What just happened here?” Or wondered why a certain deal was done. Or a particular supplier selected. Or how “they” got in business together. Especially when, on the surface, it just doesn’t seem to make sense. Frankly, we’ve all had those questions and wonders. That’s because we’re missing something critical. We’re missing the WHY.

In this talk, we’ll explore the deeper meaning behind your customer or business partner’s decisions. And how to find that out their WHY and use it to forge deeper connections with your business partners, create compelling value propositions and win more business.
We’ll cover:
• The Iceberg Principle of negotiations
• How to use personal and corporate interests (the WHY) to expand your Zone of Possible Agreement
• And, a 4-step process to help you uncover your customer’s WHY and apply it to your business dealings

Along the way, you’ll hear personal stories of businesses and leaders that got it right and those that got it woefully wrong, but learned to adjust.

Unlocking the Power of B2B Podcasting: How Audio Content Can Revolutionize Your Business Relationships

In today's fast-paced business world, B2B podcasting is quickly becoming a popular and effective way for companies to establish themselves as thought leaders, increase brand awareness, build stronger relationships, and provide valuable insights to clients and partners.

In this speech, we will discuss:
*The benefits of B2B podcasting and how it can revolutionize your business relationships
* Leading B2B podcasters and the impact its made on their business
* How B2B podcasting - as a host AND as a guest - increases your reach and visibility with key customers and business partners
* The importance of storytelling in B2B relationships

By the end of this talk, you'll understand the value that B2B podcasting can bring to your business and your executives, and how to get started on your own podcasting journey.

Podcasting: The Final Frontier in Innovative B2B Marketing

37% of adults listen to podcasts weekly. 🎧
There are over 2,000,000 podcasts globally. 🌍

❗ Yet, less than 1% of businesses host a podcast, are interviewed on a podcast, or sponsor a podcast. ❗

It's time to step out, step up, and engage your audience (customers, suppliers, employees, stakeholders) in a personal, engaging, thoughtful medium.

As a successful B2B podcaster, I know what I'm talking about. The Chemical Show is in the top 5% of all podcasts globally. My guests and sponsors are excited about the impact they see in their businesses as a result of podcasting. And, as the host, I've seen how podcasting helps me engage my ideal clients and grow my business.

⚙️In this talk, I'll share what makes podcasts WORK.
🏆And how YOU and YOUR BUSINESS can leverage podcasts to engage your B2B customers more effectively.