Lori Richardson

Selling in a Recession / Author / Sales Expert / Women in Sales / Speaker at WOMEN Sales Pros / Score More Sales

Management Consulting

Education: University of Washington
Phoenix, AZ, USA

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Biography

Enthusiastic speaker (Heroic Public Speaking Graduate )
B2B sales (prospecting, motivation, sales process)
Salesforce 2021 and 2022 Sales Influencer, author of "She Sells" . INBOUND 2017, 2016, 2014; Dreamforce 3-time speaker, moderator. In business-to-business (B2B) selling, women average 3% higher quota attainment than our male counterparts, yet many B2B companies have just a few (or no) women on their sales teams. Lori became a sales rep 30 years ago, and for the last 5 years has shown companies HOW to attract more women into sales, hire them, and retain them through her two part formula for success. Lori is a successful sales consultant and always throws in tips and ideas to grow revenues

Passion

NOTHING HAPPENS UNTIL SOMEONE IN YOUR COMPANY SELLS SOMETHING! You must find ways to energize and inspire your sales team, and give your sales leaders tools to succeed. My passions are two fold: in seeing companies grow revenue and profits by small shifts every day; and in seeing more diversity in "male-majority" company sales teams. It takes work to be mediocre - why not work hard and succeed instead?

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable

Topics

sales business growth prospecting women diversity social selling recruiting retention leadership selling sales leadership channel sales manufacturing sales saas inclusion women in sales womensalespros womeninsales gender balance mc emcee moderator mediasource judge revenue growth womenintech mentor women in tech virtual teams remote sales deib dei mindset

Best Story

I spoke to executives at a $1B company that had offices with no women on the sales teams. After 9 months working with them, they have increased the number of women in sales to 15%. It is a work in progress but great results so far. "Your talk and your challenge inspired us" - Sr. VP

Origin Story

I grew up in a family-run apparel store in Seattle. I got into technology sales in my early 20's because I wanted to make the same money as my male counterparts in a career that rewarded me for effort and creativity. I teach about sales leadership in B2B companies and for years helped onboard thousands of new sales reps. In addition to speaking to sales teams about growing revenues, I gained an appreciation to see more women in sales and sales leadership - and the strategies to get more women in sales. I didn't want to be pigeon-holed as "that woman who talks about women in sales" but it happened anyway. Companies I've spoken to have hired great candidates for their teams who happen to be women - and revenues are increasing. I have a system, and a tool, to ensure success. I also speak to young women in universities and colleges about considering a career in B2B selling.

Example talks

Why We Need More Women in Sales

There is a shortage of women in male-majority sales teams in industries like SaaS, tech, financial services, manufacturing, distribution, utilities, and telecom. Lori shares what a great field B2B professional sales is for women - where we can utilize our strengths in communication, collaboration, empathy, and follow-through to be successful sellers. The number of women in sales leadership has been flat for more than ten years. Hear stories of successful women who have risen through the ranks in companies around North America and who are leading profitable teams of sales reps. Contact for more info.