LISA ROTHSTEIN

CEO at Creativity To Cash International, Inc.

Technology

Education: Brown University
San Diego, CA, USA

Invite

Biography

Lisa Rothstein is a creative catalyst for companies that need to get more buy-in and enthusiastic adoption for their innovation and change initiatives. She honed her cross-cultural storytelling and presentation skills over 25 years as an international creative executive in top Madison Avenue ad agencies. As a visual practitioner and presenter, she has worked with Merck, Logitech, the BackEnd of Innovation Conference the LPGA, the San Diego County Bar Association, and multiple technology and cybersecurity companies on initiatives in vision and strategy, storytelling for change, and training in visual communication. She is a certified Design Sprint Facilitator, a MURAL Consultants Network member, and a professional cartoonist whose work appears in The New Yorker Magazine. Lisa holds a B.A. in Semiotics from Brown University.

Featured Video

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions

Topics

visual problem solving visual storytelling cartoons creativity branding collaboration design sprints storytelling brand storytelling leading remote distributed teams remote workforce brainstorming innovation culture improving innovation and creativity doodling graphic facilitation graphic recording sketchnoting sketchnotes storyteller storyboard copywriting business writing mural visual thinking voice of the customer mad men marketing brand strategy creative thinking cartooning

Example talks

Drawing Out Your Genius: Sketching for Communication, Collaboration, Creative Thinking & Action

In today's increasingly complex, digital, data-driven (and now virtual & remote!) world, the ability to engage, communicate and collaborate visually -- from napkin sketches to online whiteboards -- is a uniquely human superpower that can bridge many gaps, physical, interpersonal, and cognitive.

In this workshop, you'll learn how to use the language of simple drawings to:

• explain and simplify complex ideas and processes
• skyrocket engagement and connection, and blast through Zoom fatigue
• foster collaboration, mutual understanding and respect in teams
• gain consensus, buy-in. and commitment to action
• create a culture of ownership
• captivate and engage any audience, in-person or virtual - even if you think you can't draw your way out of a wet paper bag!

Participants will receive a handout with sample hand-drawn templates for various problem-solving models that can be used during the session and in the future.

Learners who think they "can't draw a stick figure" unlock their innate ability to communicate visually so they can:
• Express a range of emotions
• Access a rich visual vocabulary comprised of simple shapes and symbols that anyone can create
• Tell a story, frame a problem and ideate a solution in pictures, alone and as a team

Lisa Rothstein is a creative catalyst for companies that need to build breakthrough thinking into their innovation approaches. She honed her cross-cultural storytelling and presentation skills over 25 years as an international creative executive in top Madison Avenue ad agencies. As a visual practitioner and presenter, she has worked with Merck, the BackEnd of Innovation Conference the LPGA, the San Diego County Bar Association, and multiple technology and cybersecurity companies on initiatives in vision and strategy, Diversity and Inclusion, and training in visual communication. She is a certified Design Sprint Facilitator, a MURAL Consultants Network member, and a professional cartoonist whose work appears in The New Yorker Magazine. Lisa holds a B.A. in Semiotics from Brown University.