Member since December 2019
Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also a full-time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.
She has previously also been an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD as a part of the Business of Art and Design graduate program; at West Virginia University’s Reed College of Media, as a part of the Integrated Marketing Communications graduate program; and at Brandeis University, as a part of the Rabb School of Continuing Studies.
I love helping clients and audience better understand how to use their words to leverage their online marketing. What you say, how you say it, where you say it and to whom you say it all matters!
The rise in online consumer spending means new opportunities for retailers to connect with shoppers in real time on social media.
Considering that 54% of social browsers use social media to research products (GlobalWebIndex, 2018) there is much to gain by leveraging the loyalty and sustained or continuous satisfaction that social media can bring. More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms.
From understanding the behaviors associated with your audience, to learning how to turn conversations into customer intelligence, these practices can help you ensure that you and your customers are getting the most out of social media.
* Identify relevant audience behaviors of online shoppers
* Explore best practices to gain valuable customer intelligence from social media engagement
* Learn how to optimize your social media presence to cultivate customer relationships and increase lead generation
Have your social media efforts become stale? Do you feel that you’re not being heard? Is anyone out there? Social media is a great way to amplify and promote your business, but if you’re not actively listening and managing your community, you're likely missing out on an opportunity to get to know your followers, which can help you get more out of the conversation.
For the small business owner on the go and everyone in between: learn how to
*Apply Life hacks for better and more successful social media community management
*Develop best practices for increasing community engagement
*Identify meaningful trends from active community management
An effective digital patient engagement strategy needs to address patient acquisition, intake and conversion, care coordination, and finally retention. Learn how to engage with patients in real time, engage in inbound marketing, and invest in the customer experience.
Engagement is what engagement does. Every brand is different and as a result some audiences will act differently than others. Ultimately, it comes down to how your customers behave, what you want users to do and the experiences that you’re creating for them. You know your audience better than anyone — or at least you should. Like anything on social media — there isn’t a definitive formula. Instead you need to invest some time and energy (and some money) into learning more about what motivates your audience so you can cultivate a meaningful customer relationship.
The rise in online consumer spending means new opportunities for retailers to connect with shoppers in real time on social media.
Considering that 54% of social browsers use social media to research products (GlobalWebIndex, 2018) there is much to gain by leveraging the loyalty and sustained or continuous satisfaction that social media can bring. More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms.
From understanding the behaviors associated with your audience, to learning how to turn conversations into customer intelligence, these practices can help you ensure that you and your customers are getting the most out of social media.
* Identify relevant audience behaviors of online shoppers
* Explore best practices to gain valuable customer intelligence from social media engagement
* Learn how to optimize your social media presence to cultivate customer relationships and increase lead generation
Have your social media efforts become stale? Do you feel that you’re not being heard? Is anyone out there? Social media is a great way to amplify and promote your business, but if you’re not actively listening and managing your community, you're likely missing out on an opportunity to get to know your followers, which can help you get more out of the conversation.
For the small business owner on the go and everyone in between: learn how to
*Apply Life hacks for better and more successful social media community management
*Develop best practices for increasing community engagement
*Identify meaningful trends from active community management
An effective digital patient engagement strategy needs to address patient acquisition, intake and conversion, care coordination, and finally retention. Learn how to engage with patients in real time, engage in inbound marketing, and invest in the customer experience.
Engagement is what engagement does. Every brand is different and as a result some audiences will act differently than others. Ultimately, it comes down to how your customers behave, what you want users to do and the experiences that you’re creating for them. You know your audience better than anyone — or at least you should. Like anything on social media — there isn’t a definitive formula. Instead you need to invest some time and energy (and some money) into learning more about what motivates your audience so you can cultivate a meaningful customer relationship.
