Member since September 2019
Robbie Samuels is a book launch strategist, business growth strategy coach, speaker, event design consultant, and executive Zoom producer who helps entrepreneurial authors turn their books into business development tools.
He coaches entrepreneurs, speakers, and experts to design reviews-focused book launches that generate visibility, referrals, prospect conversations, and long-term revenue opportunities. His launch strategies help authors build engaged launch teams, earn 50+ Amazon reviews, and create momentum that continues after launch week.
Robbie is the founder of the Biz Book Pub Hub, a community and resource hub for writers, authors, and experts navigating the complexities of writing, editing, publishing, launching, and marketing business books. He also designs and emcees virtual book launch parties that create connection, celebrate the author, and lead ideal prospects toward the author’s next offer.
Before becoming known for book launch strategy, Robbie spent more than a decade as a networking expert. His work has been recognized by Inc., Harvard Business Review, and Lifehacker, and he has been featured in Forbes and Fast Company. His early expertise in strategic, inclusive networking now informs his approach to book launches: relationships first, reviews with integrity, and strategy over vanity.
As a business growth strategy coach, Robbie works with entrepreneurs who want to increase their impact and income through new revenue streams, even when they believe their email list is too small. He helps them identify likely prospects within their existing network, conduct meaningful research conversations, and co-create offers people are already asking for.
Robbie also partners with mission-driven organizations to design and host more engaging in-person and virtual events. As an executive Zoom producer, speaker, and emcee, he helps leaders create events with less stress, more interaction, and stronger participant connection.
He is the award-winning author of four books, including “LAUNCH Your Book: An Entrepreneur’s Guide to Reviews That Drive Revenue,” “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” and “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.”
Collectively, his books have received 900+ Amazon reviews and have reached #1 Best Seller status in multiple paid categories in the U.S., U.K., Canada, and Australia. “Break Out of Boredom” received a Gold award from the Nonfiction Authors Association.
Robbie is a Harvard Business Review contributor, TEDx speaker, and host of the Biz Book Pub Hub Podcast. He has been featured in several books, including “Stand Out” by Dorie Clark and “The Connector’s Advantage” by Michelle Tillis Lederman. He has guest lectured at Harvard University, Brown University, Cornell University, and Northeastern University.
Robbie is the openly transgender owner of Robbie Samuels LLC, a certified LGBT Business Enterprise.
I love hosting dinner parties, especially gathering folks during a large conference so we can get to know each other on a smaller, more intimate scale. I believe that convening people is my superpower.
Clearly, that sentence was written pre-pandemic - but I still love gathering folks so now I do it via Zoom through hosting weekly and monthly events.
Before I became a book launch strategist, I spent a decade becoming known as a networking expert.
I gave my signature talk, “Art of the Schmooze,” hundreds of times. I launched a podcast about leadership and networking in 2016, published a book about networking at conferences in 2017, created a group coaching program for entrepreneurs in 2018, and gave a TEDx talk in 2019 about my most memorable networking strategy: “croissants vs. bagels.”
Then March 2020 arrived.
Almost overnight, so much of what I had taught for years seemed irrelevant. Eye contact, handshakes, business cards, room dynamics, body language. None of it worked the same way when every room became a Zoom room.
My mantra became: show up and add value.
That week, I published “9 Ways to Network in a Pandemic” and hosted my first virtual happy hour. I was not trying to build a new business. I was trying to be useful.
Eight months later, I had built a thriving six-figure company around all-new revenue streams and had become known as a virtual event design consultant and executive Zoom producer.
In 2021, I published my second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List.” It answered the question I kept hearing: “Robbie, how did you do that?”
The answer was strategy, relationships, and a launch plan rooted in meaningful conversations.
In March 2023, I published my third book, “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events.” Across my books, I built launch teams, created intentional outreach systems, and earned hundreds of Amazon reviews by focusing on people, not vanity metrics.
That experience changed the direction of my business.
Authors started asking how I was getting so many reviews, creating so much launch energy, and turning books into business development tools. I realized I had developed a repeatable system that could help entrepreneurial authors launch with more confidence, more reviews, and more opportunities after publication.
That is how I became a book launch strategist.
Today, I coach entrepreneurs, speakers, and experts to launch books that lead to reviews, referrals, conversations, clients, and revenue. I also founded the Biz Book Pub Hub, a community for writers, authors, and experts who believe a book should do more than sit on a shelf.
A successful book launch is not about chasing a temporary bestseller badge.
Strategy over vanity. Always.
Congrats, you wrote a business book! You’ve been counting down to the day it publishes. Have you realized that publishing isn’t the final goal? Wouldn’t it be great if your network actually read your book and discovered how valuable your content is so they can buy from you and/or refer you? What’s your strategy to use this book to wake up and engage your network?Robbie Samuels designs book launches to get 50+ Amazon reviews, but the real goal is to wake up and engage the author’s network to build a pipeline and drive referrals.He says that a byproduct of a strong launch is reaching #1 Best Seller, but that’s not the goal. Being a #1 Best Seller or #1 New Release is a fleeting accomplishment, while Amazon reviews are social proof that stay on your book’s sales page.Robbie has collectively received over 650 Amazon reviews for his independently published books and they reached #1 Best Seller in 30 categories across four countries (US, UK, Canada, and Australia).Join this session to learn how Robbie has built large book launch teams filled with likely prospects and likely referral partners and nurtured team members through writing and posting an Amazon review.He will cover three areas: timing, building a launch team, and getting 50+ Amazon reviews.By attending this session, you will learn to:* Differentiate between your book’s publish date and launch date and how that fits into your 8+ week launch timeline.* Identify likely prospects, referral partners, and fellow authors for your launch team – and what pitfalls to avoid.* Personalize outreach through an email nurture sequence that guides launch team members through each step of the process.
You have a great idea for a new offer (course, program, mastermind, etc.) and have either been trying to sell it with little success or hesitate to try to sell it. You are concerned that you don't have a big enough list to sell to.
To remedy that, you've been learning about Facebook ads and have thought about hosting a virtual summit (someone told you you can buy a "summit in a box" to make it super easy). The trouble is, these are all promotional efforts that won't work well if what you are promoting isn't what people want to buy.
How do you validate your idea and build an audience before you try to sell?
Robbie's book "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List" provides step-by-step guidance on how to wake up your network to discover likely prospects, co-create the offer with them, and run a pilot to validate your offer.
- Is having a small email list the reason you struggle to find clients for a new offer?
- What is the difference between little "p" and big "P" problems and how is that impacting your ability to sell to likely prospects?
- How do you build an audience before you create an offer? Why is that important?
The session can be one hour to six hours (training or workshop) and participants receive a toolkit filled with resources to help them implement these strategies.
Participants have started to be a lot less forgiving when it comes to "Bad Zoom" and the resulting “Zoom fatigue.” It’s time to think differently. Instead of trying to replicate in-person events, let’s reimagine them to meet the needs of our virtual participants. We have invited Robbie Samuels to share his personal evolution from keynote speaker to virtual event design consultant and executive Zoom producer. What has this skilled facilitator learned since reinventing his business in April 2020 and growing it to a thriving six-figure company in 8 months?
The ingredients and skills necessary for designing an engaging online experience.
The importance of identifying the purpose of your event.
What it means to think cinematic rather than theatrical.
Why it is important to get 5% better every time you host or present an online event.
*Designed for association executives and meeting professionals*
Think back to your first time attending a professional conference. Your experience as a first-timer influenced your perception of the meeting and the host organization. We're all nervous about meeting a large room full of strangers, but many of us worry that we won’t fit in. Sometimes the difference we’re concerned about is obvious and other times it's more subtle. To increase retention, we need to do more than invite diverse participants; we need to welcome them. How well participants are welcomed is a top driver of how likely they are to return in subsequent years. To succeed at this, a host mindset needs to go beyond leaders and becomes a mandate of all members.
Learning outcomes
1. Theorize what is holding their participants back from meeting their networking goals
2. Design breakout spaces to encourage their participants to engage with each other
3. Integrate the importance of having a host mindset into speaker, exhibitor, and volunteer training
4. Role-play body language that increases approachability and ease of navigation in the room
5. Recognize how demographic outliers feel unwelcome when asked curious questions
Whether you are an introvert or an extrovert, your impact on the world is directly related to your willingness to build great relationships and act on new opportunities. Do you have a plan for making the most of the opportunities at this event? Not just the content. Connections. Meetings convene industry influencers, newcomers, and everyone in between. Whether it’s your first time attending, or this meeting feels like a reunion, this engaging session will give you the tools and mindset shift to follow through on your networking intentions. Meeting people is why you’re here, right?
Learning outcomes
1. Employ strategy and selectivity when choosing which events to attend
2. Identify how to take advantage of small networking opportunities at events
3. Shift their mindset around relationship-building to begin to notice opportunities in everyday life
4. Adapt body language to increase approachability and ease of navigation in the room
5. Apply graceful exit strategies that continue to build relationships
Frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Discover our author community!
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This checklist helps entrepreneurial authors assess the readiness of a reviews-focused launch, including their offer, launch team, messaging, visibility plan, and post-launch strategy.
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Your book should be more than a business card. As a book launch strategist, I design and implement launch strategies for entrepreneurial authors that lead to 50+ Amazon reviews and create a pipeline from the book to their business. Download bonus.
Learn MoreBefore I became a book launch strategist, I spent a decade becoming known as a networking expert.
I gave my signature talk, “Art of the Schmooze,” hundreds of times. I launched a podcast about leadership and networking in 2016, published a book about networking at conferences in 2017, created a group coaching program for entrepreneurs in 2018, and gave a TEDx talk in 2019 about my most memorable networking strategy: “croissants vs. bagels.”
Then March 2020 arrived.
Almost overnight, so much of what I had taught for years seemed irrelevant. Eye contact, handshakes, business cards, room dynamics, body language. None of it worked the same way when every room became a Zoom room.
My mantra became: show up and add value.
That week, I published “9 Ways to Network in a Pandemic” and hosted my first virtual happy hour. I was not trying to build a new business. I was trying to be useful.
Eight months later, I had built a thriving six-figure company around all-new revenue streams and had become known as a virtual event design consultant and executive Zoom producer.
In 2021, I published my second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List.” It answered the question I kept hearing: “Robbie, how did you do that?”
The answer was strategy, relationships, and a launch plan rooted in meaningful conversations.
In March 2023, I published my third book, “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events.” Across my books, I built launch teams, created intentional outreach systems, and earned hundreds of Amazon reviews by focusing on people, not vanity metrics.
That experience changed the direction of my business.
Authors started asking how I was getting so many reviews, creating so much launch energy, and turning books into business development tools. I realized I had developed a repeatable system that could help entrepreneurial authors launch with more confidence, more reviews, and more opportunities after publication.
That is how I became a book launch strategist.
Today, I coach entrepreneurs, speakers, and experts to launch books that lead to reviews, referrals, conversations, clients, and revenue. I also founded the Biz Book Pub Hub, a community for writers, authors, and experts who believe a book should do more than sit on a shelf.
A successful book launch is not about chasing a temporary bestseller badge.
Strategy over vanity. Always.
Congrats, you wrote a business book! You’ve been counting down to the day it publishes. Have you realized that publishing isn’t the final goal? Wouldn’t it be great if your network actually read your book and discovered how valuable your content is so they can buy from you and/or refer you? What’s your strategy to use this book to wake up and engage your network?Robbie Samuels designs book launches to get 50+ Amazon reviews, but the real goal is to wake up and engage the author’s network to build a pipeline and drive referrals.He says that a byproduct of a strong launch is reaching #1 Best Seller, but that’s not the goal. Being a #1 Best Seller or #1 New Release is a fleeting accomplishment, while Amazon reviews are social proof that stay on your book’s sales page.Robbie has collectively received over 650 Amazon reviews for his independently published books and they reached #1 Best Seller in 30 categories across four countries (US, UK, Canada, and Australia).Join this session to learn how Robbie has built large book launch teams filled with likely prospects and likely referral partners and nurtured team members through writing and posting an Amazon review.He will cover three areas: timing, building a launch team, and getting 50+ Amazon reviews.By attending this session, you will learn to:* Differentiate between your book’s publish date and launch date and how that fits into your 8+ week launch timeline.* Identify likely prospects, referral partners, and fellow authors for your launch team – and what pitfalls to avoid.* Personalize outreach through an email nurture sequence that guides launch team members through each step of the process.
You have a great idea for a new offer (course, program, mastermind, etc.) and have either been trying to sell it with little success or hesitate to try to sell it. You are concerned that you don't have a big enough list to sell to.
To remedy that, you've been learning about Facebook ads and have thought about hosting a virtual summit (someone told you you can buy a "summit in a box" to make it super easy). The trouble is, these are all promotional efforts that won't work well if what you are promoting isn't what people want to buy.
How do you validate your idea and build an audience before you try to sell?
Robbie's book "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List" provides step-by-step guidance on how to wake up your network to discover likely prospects, co-create the offer with them, and run a pilot to validate your offer.
- Is having a small email list the reason you struggle to find clients for a new offer?
- What is the difference between little "p" and big "P" problems and how is that impacting your ability to sell to likely prospects?
- How do you build an audience before you create an offer? Why is that important?
The session can be one hour to six hours (training or workshop) and participants receive a toolkit filled with resources to help them implement these strategies.
Participants have started to be a lot less forgiving when it comes to "Bad Zoom" and the resulting “Zoom fatigue.” It’s time to think differently. Instead of trying to replicate in-person events, let’s reimagine them to meet the needs of our virtual participants. We have invited Robbie Samuels to share his personal evolution from keynote speaker to virtual event design consultant and executive Zoom producer. What has this skilled facilitator learned since reinventing his business in April 2020 and growing it to a thriving six-figure company in 8 months?
The ingredients and skills necessary for designing an engaging online experience.
The importance of identifying the purpose of your event.
What it means to think cinematic rather than theatrical.
Why it is important to get 5% better every time you host or present an online event.
*Designed for association executives and meeting professionals*
Think back to your first time attending a professional conference. Your experience as a first-timer influenced your perception of the meeting and the host organization. We're all nervous about meeting a large room full of strangers, but many of us worry that we won’t fit in. Sometimes the difference we’re concerned about is obvious and other times it's more subtle. To increase retention, we need to do more than invite diverse participants; we need to welcome them. How well participants are welcomed is a top driver of how likely they are to return in subsequent years. To succeed at this, a host mindset needs to go beyond leaders and becomes a mandate of all members.
Learning outcomes
1. Theorize what is holding their participants back from meeting their networking goals
2. Design breakout spaces to encourage their participants to engage with each other
3. Integrate the importance of having a host mindset into speaker, exhibitor, and volunteer training
4. Role-play body language that increases approachability and ease of navigation in the room
5. Recognize how demographic outliers feel unwelcome when asked curious questions
Whether you are an introvert or an extrovert, your impact on the world is directly related to your willingness to build great relationships and act on new opportunities. Do you have a plan for making the most of the opportunities at this event? Not just the content. Connections. Meetings convene industry influencers, newcomers, and everyone in between. Whether it’s your first time attending, or this meeting feels like a reunion, this engaging session will give you the tools and mindset shift to follow through on your networking intentions. Meeting people is why you’re here, right?
Learning outcomes
1. Employ strategy and selectivity when choosing which events to attend
2. Identify how to take advantage of small networking opportunities at events
3. Shift their mindset around relationship-building to begin to notice opportunities in everyday life
4. Adapt body language to increase approachability and ease of navigation in the room
5. Apply graceful exit strategies that continue to build relationships
