Biography

Your data's talking -- are you listening? Dr. Alig translates business data into profit to drive better decisions by optimizing the 20% and focusing less on the 80%. With over 25 years of data science and survey research experience, Julie uses these techniques to analyze her clients' own data. Dr. Alig identifies which products are profitable, why they are, and which customers are buying them. After earning her doctorate at the University of Chicago, she spent 20 years providing analytics and survey solutions in higher ed. Through her company JLA Analytics, Julie works with professional service providers, manufacturers, and law firms to uncover the stories buried in their data that will drive optimal decision-making. Life is better when you know your numbers.

Understanding Numbers For "People" People: Launched in September 2022, Julie has created the virtual DataSmart HR Certificate Program, which provides HR professionals with the skills to tackle 3 of the most important challenges facing HR today: employee retention (#TGR), employee engagement, and pay equity. Through hands-on exercises and weekly "Coffee With The Prof" meetings, participants gain the skills and the confidence to create data-backed solutions to these issues in their organizations You can find more information about the DataSmart HR Certificate Program at: https://jla-analytics.newzenler.com/courses/datasmart-hr

Passion

As a numbers person, I love to dive into my clients' data and see what's happening. But nothing is better than seeing the look on their faces when I translate what their data is saying to them, when I pinpoint the root cause of a challenge that until now hasn't had a solution. The cherry on top is the impact my work has on my clients' bottom line.