Regina au photo 1

Regina Au

President, New Product Planning/Strategic Marketing Consultant at BioMarketing Insight


Boston, MA, USA


Regina Au is President, New Product Planning/Strategic Marketing Consultant at BioMarketing Insight with 20+ years experience in the biotechnology, pharmaceutical, medical device, and diagnostic industries. She helps companies to maximize the benefits of their technology upfront by conducting an in-depth business due diligence to de-risk the product development process and increase commercial success. This ensures that the technology is the right product for the right market in meeting a critical unmet need and that the market opportunity for the product meets the business goals of the company. She will translate these unmet needs into a product profile or specification. Ms. Au then develops marketing strategies to ensure product adoption and market access.

She is a member of the Editorial Board for the International Journal of Clinical Pharmacology & Pharmacotherapy and Industry Advisor for the European BioPharmaceutical Review Journal. She has written and published numerous articles on market and technology trends in the industry.

Ms. Au also serves as an advisor for the Massachusetts Technology Transfer Center Platform Meetings and and Advisory Board member for a Delta V team at the Martin Trust Center for Entrepreneurship at MIT. Her expertise is in various therapeutic areas such as cardiology, interventional cardiology, infectious disease, immunology, surgery, gastroenterology, oncology and pulmonology.

Prior to BioMarketing Insight she worked for companies such as Merck & Co., Genzyme Corp., NMT Medical, and Radi Medical (St. Jude Medical) in various positions of increasing responsibility in marketing and sales. She had P&L responsibility in managing a number of multimillion dollar product lines and has experience in upstream and downstream marketing including strategic marketing, product development, market development, product launches, and product management.


Articles published:
1) What Are the Next Game Changing Drugs in Cancer Therapy?
2) To Cloud Compute or Not to Cloud Compute.
3) The Ascent of Precision Medicines.
4) Genetic Modification: Science Fact.
5) Regenerative Medicine: Tomorrow's World.
6) Stem Cell Research: Under Investigation.
7) From Genetic Engineering to Genome Engineering: What Impact Has it Made on Science and Society?
8) Medical Device UDIs: What You Need to Know.
9) From High Tech to MedTech.
10) How a Leaky Gut and Gut Microbiome Can Affect Our Immune System.
11) The paradigm shift to an “open” model in drug development.
12) Regulatory Challenges: Rapid Change.
13) How 3D Printing has Influenced and Advance Medicine.
14) Regenerative Medicine - A New Dimension.

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Example talks

Successful Clinical Trial Strategies

Organized and moderated a panel discussion

Using Systems Biology to “Fast-Track” Development and Approval of Novel Therapeutics and Diagnostics.

Organized and Moderated a panel discussion

There's An App For That! How Mobile Apps Can Make Life Easier, Business More Profitable and Health Care Smarter

Improving Diagnosis and Management of Diseases Through the Use of Wireless Applications with Medical Devices and Diagnostic Tests

Wearable Device Market and Trends

Designing Your Wearable Technology with Mobile Apps: What is Needed for Successful Product Adoption and Impact.


What is happening and what you can do to protect yourself as an individual and as a company.

You Don't Have to Do it Alone: How to Find Mentors, Advisers, and Other Resources

Merging Technology and Commercialization in Product Development

Challenges, Trends and Opportunities in the Pharma/Biotech Industry

Drug Development 101 Workshop - Business Decisions Made in Product Development

Drug development is very risky in terms of time and money. To de-risk the drug development process, the business due diligence needs to be conducted to determine whether the drug will be able to compete in the market and whether the product will be able to satisfy all 7 stakeholders.