Christine Perkett
CEO, Founder, and Professor at Mindfull Marketing + PR, Yup Sup, and Northeastern University
Technology
Boston, MA, USA
Biography
Christine Perkett is a multifaceted entrepreneur and marketing visionary with a career spanning over two decades, marked by a trailblazing journey in marketing, PR, and entrepreneurship. She is the Founder of Mindfull Marketing + PR, a pioneering integrated marketing firm established in 1998, the visionary behind SeeDepth, a groundbreaking SaaS PR analytics platform introduced in 2013, and the driving force behind Yup Sup, a multifaceted consumer entertainment and retail company - her latest venture in the realm of small businesses.
Christine's dynamic career has earned her recognition as a leader in various fields, with accomplishments that include:
Forbes' "Top 100 Must Follow Marketing Mind": Recognized by Forbes for her influential contributions to the marketing and PR space, Christine continues to be a thought leader in the industry.
"Boston 50 on Fire" Finalist: Acknowledged for her exceptional achievements and innovation, Christine's impact extends beyond her businesses, marking her as a driving force in the Boston entrepreneurial ecosystem.
"Top 50 Social Media Influencer on Twitter" (Vocus, now Cision): Her ability to harness the power of social media and engage audiences has earned her a spot among the top influencers in the digital realm.
"250 Most Influential Women Leaders" by Richtopia since 2015: Christine's enduring leadership and unwavering commitment have consistently earned her a place among the most influential women leaders globally.
Christine's insights and expertise have made her a sought-after contributor to prominent publications such as USA Today, the Wall Street Journal, PRWeek, Forbes, Small Business Trends, and esteemed books including "Entrepreneurial Small Business" by McGraw Hill, "Will Work From Home" by Good Morning America Contributor and #1 NYT bestselling author Tory Johnson, and "Twitter Means Business" by Julio Ojeda-Zapata.
In addition to her entrepreneurial ventures, Christine is an adjunct Professor of Digital Marketing and Media at Northeastern University in Boston, where she imparts her knowledge and passion for digital marketing, PR, entrepreneurship, and leadership to the next generation of business leaders.
As a speaker, Christine Perkett's eclectic career and expertise offer a wealth of insights and inspiration across various topics, making her a dynamic addition to conferences focused on entrepreneurship, small businesses, marketing, PR, and leadership. Her experiences and accomplishments exemplify the limitless potential of a multidimensional career in today's rapidly evolving business landscape, with a special focus on small businesses' unique challenges and opportunities.
Passion
Christine's diverse expertise spans small business development, startups, marketing, personal branding, communications, and PR. She is a passionate advocate for small businesses and female founders. She is an inspirational speaker on entrepreneurship and innovation and a guiding voice on business management.
Best Story
On a personal note, my journey is a testament to my unwavering commitment to innovation and resilience. Over the past 26 years, I've not only survived but thrived as an entrepreneur, having founded three successful businesses. Through the turbulent waters of two recessions, the challenges of a global pandemic, legal battles, and the trials of a personal divorce, I've remained steadfast and determined. In breaking societal norms and defying expectations placed on women in business and entrepreneurship, I've paved a unique path—one that goes against the grain, redefining the 'how' and 'why' in business.
One of my proudest moments was pioneering a virtual agency, long before remote work became the norm. I saw the potential for innovation in a dispersed team, and despite having 30+ employees scattered throughout the nation, I forged a thriving remote workplace culture once deemed a “golden image standard” by Forrester in a report. This visionary approach allowed us to attract top talent, harness the power of remote collaboration, and foster creativity within our team. Little did I know that this innovative workplace model would set the stage for a new era of remote work, proving that forward-thinking leadership and adaptability are key drivers of success.
Professionally, one of the defining moments occurred when we clinched a substantial client contract amidst stiff competition from 12 other agencies. What made this victory even more remarkable was that our success was attributed to our exceptional team collaboration and unwavering creativity. This achievement not only reflected the dedication of our dispersed team but also underscored the thriving culture I had painstakingly cultivated within our agency.
These experiences have shaped me as a leader, entrepreneur, and advocate for innovation and resilience. I bring this passion and determination to every speaking engagement, sharing insights and lessons learned from my unique journey to inspire and motivate others in their pursuit of success.
Origin Story
Christine Perkett embarked on her career in the dynamic world of technology PR at an independent agency in Boston. Her early experiences laid the foundation for what would become a remarkable journey of innovation and entrepreneurship. She subsequently moved on to a pivotal corporate role, managing promotions for Sierra Online, a nationally renowned gaming and entertainment company.
During the late '90s tech boom, Christine astutely identified a gap and a unique opportunity in the market. She envisioned a virtual marketing and PR agency staffed by seasoned senior executives capable of delivering an unparalleled client experience. In 1998, she brought this vision to life by founding PerkettPR, a groundbreaking agency. Two decades later, in celebration of its 20th Anniversary, the agency rebranded as Mindfull Marketing + PR, marking a milestone in its illustrious journey.
Christine's pioneering spirit and entrepreneurial drive didn't stop there. In addition to her successful agency ventures, she went on to found multiple companies, including SeeDepth - a SaaS platform for PR Analytics, and Yup Sup, a multifaceted consumer services and retail company —a testament to her relentless innovation and passion for entrepreneurship.
Under Christine's visionary leadership, Mindfull Marketing + PR has consistently garnered acclaim and accolades for its innovative campaigns. Beyond campaign excellence, the agency has earned recognition for its exceptional HR practices and operational excellence. In fact, Forrester Research bestowed upon it the prestigious title of a 'Golden Standard' for its pioneering and effective tech infrastructure and employee management practices—a testament to its ability to foster a productive and motivated workforce.
Christine's career trajectory is a testament to her unwavering commitment to innovation, excellence, and redefining the boundaries of traditional agency models. Her pioneering spirit has not only shaped her agency but has also contributed to the broader landscape of marketing and PR.
Featured Video
I am willing to travel
More than 100 miles
When it comes to payments
I generally get paid for speaking but make exceptions
Topics
Best Story
On a personal note, my journey is a testament to my unwavering commitment to innovation and resilience. Over the past 26 years, I've not only survived but thrived as an entrepreneur, having founded three successful businesses. Through the turbulent waters of two recessions, the challenges of a global pandemic, legal battles, and the trials of a personal divorce, I've remained steadfast and determined. In breaking societal norms and defying expectations placed on women in business and entrepreneurship, I've paved a unique path—one that goes against the grain, redefining the 'how' and 'why' in business.
One of my proudest moments was pioneering a virtual agency, long before remote work became the norm. I saw the potential for innovation in a dispersed team, and despite having 30+ employees scattered throughout the nation, I forged a thriving remote workplace culture once deemed a “golden image standard” by Forrester in a report. This visionary approach allowed us to attract top talent, harness the power of remote collaboration, and foster creativity within our team. Little did I know that this innovative workplace model would set the stage for a new era of remote work, proving that forward-thinking leadership and adaptability are key drivers of success.
Professionally, one of the defining moments occurred when we clinched a substantial client contract amidst stiff competition from 12 other agencies. What made this victory even more remarkable was that our success was attributed to our exceptional team collaboration and unwavering creativity. This achievement not only reflected the dedication of our dispersed team but also underscored the thriving culture I had painstakingly cultivated within our agency.
These experiences have shaped me as a leader, entrepreneur, and advocate for innovation and resilience. I bring this passion and determination to every speaking engagement, sharing insights and lessons learned from my unique journey to inspire and motivate others in their pursuit of success.
Origin Story
Christine Perkett embarked on her career in the dynamic world of technology PR at an independent agency in Boston. Her early experiences laid the foundation for what would become a remarkable journey of innovation and entrepreneurship. She subsequently moved on to a pivotal corporate role, managing promotions for Sierra Online, a nationally renowned gaming and entertainment company.
During the late '90s tech boom, Christine astutely identified a gap and a unique opportunity in the market. She envisioned a virtual marketing and PR agency staffed by seasoned senior executives capable of delivering an unparalleled client experience. In 1998, she brought this vision to life by founding PerkettPR, a groundbreaking agency. Two decades later, in celebration of its 20th Anniversary, the agency rebranded as Mindfull Marketing + PR, marking a milestone in its illustrious journey.
Christine's pioneering spirit and entrepreneurial drive didn't stop there. In addition to her successful agency ventures, she went on to found multiple companies, including SeeDepth - a SaaS platform for PR Analytics, and Yup Sup, a multifaceted consumer services and retail company —a testament to her relentless innovation and passion for entrepreneurship.
Under Christine's visionary leadership, Mindfull Marketing + PR has consistently garnered acclaim and accolades for its innovative campaigns. Beyond campaign excellence, the agency has earned recognition for its exceptional HR practices and operational excellence. In fact, Forrester Research bestowed upon it the prestigious title of a 'Golden Standard' for its pioneering and effective tech infrastructure and employee management practices—a testament to its ability to foster a productive and motivated workforce.
Christine's career trajectory is a testament to her unwavering commitment to innovation, excellence, and redefining the boundaries of traditional agency models. Her pioneering spirit has not only shaped her agency but has also contributed to the broader landscape of marketing and PR.