Member since September 2018
“Leading Expert” doesn't even begin to describe Deb Gabor's impact on the world of branding and marketing. An authority on brand disasters and botched corporate apologies, Deb Gabor is the author of the bestselling books, Person-Ality, Irrational Loyalty, and Branding is Sex and founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry.
Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have led brand strategy engagements for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data and Siemens to exciting emerging brands like hint water and Indagare. Deb is also a frequent contributor and expert commentator in major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations alike frequently call on Deb as a keynote speaker and workshop leader to inspire their executives to embrace the power of branding for creating customer and shareholder value.
Deb Gabor was born to brand. And so were you.
Whether your customers are consumers or other businesses, your brand has the power to create the condition of Irrational Loyalty, a bond so strong that an organization’s customers would feel they were CHEATING were they to choose a competitor.
She’s on a mission to create more than $1 Billion of financial value for other people's businesses through the practice of branding. Most branding experts are either academic or theoretical. Deb uses plain English and actionable techniques to empower any executive, entrepreneur or individual to build a bullet-proof brand that drives growth. She is compelled to share with entrepreneurially-spirited leaders with a "grow or die" mindset what she’s proven in her work with the biggest brands in the world.
Deb feels that your brand should elevate your customers' self-concepts. Your brand should be meaningfully different. And overall, your brand should make your customer the HERO in his or her own life. Deb enables organizations to win with branding by driving them to uncover the "ah-hahs" that open up new conceptual and financial territory for their businesses. Her energetic, interactive keynotes and workshops give audiences the kick in the pants they need to achieve relentless focus and alignment.
Keynotes and Workshops
Deb Gabor is an energetic, enthusiastic speaker, who keeps audiences on the edge of their seats. Her highly interactive style challenges every participant to find themselves in her content and begin the process of transforming their own brands and strategies.
Through a combination of thought-provoking keynote style presentation and hands-on workshop activities, every speaking engagement delivers actionable results that audience members can take away and use the very next day on the job.
The "technical" definition of authority is a high degree of recognition and trust in a brand, measured by the extent to which a brand's leader is seen as a subject matter expert in their category. But we know that authority goes so far beyond that. It's something that needs to be created and nurtured and it's so much more than expertise. When you cultivate authority correctly, complete with an alignment of values between you and your most important audiences and with an authentic and unique POV, authority allows you to enter conversations in which you previously wouldn't have been able to participate.
We look to brands for what to do, what to think, and how to feel. We want to know what and whom to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity -- with YOUR authority. At the intersection of shared values between your brand and your audience is where your individual "authority" shines.
TAKEAWAYS:
What is Authority, and how is it NOT your personal brand, but a "portable" monetizable asset you can carry with you throughout your career
The importance of authority for entrepreneurs, business, and social leaders, and how authority is required to enact significant change
How do you establish your authority brand
How do you cultivate and grow authority
What are the paths to monetizing authority and how do you build a scalable, sustainable monetization strategy
Using straight-from-the-headlines examples of earned and accidental authority and their impact on familiar brands, every attendee departs with actionable takeaways they can apply the very next day to begin to build their own authority.
This session is ideal for business leaders, authors, speakers, experts, coaches, consultants, and anyone who is passionate about leveraging their expertise to make an impact in their company, category, or industry. More info about this topic can be found in my latest book: https://www.person-ality.com/
In this engaging and action-packed keynote, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories.
Remember the last time you felt like you wanted to take a roll in the hay?
The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you're feeling like you're on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it—the feeling of having the wind in your sails or the world on a string—that feeling connects deeply with your emotions. Sol Marketing CEO and Brand Dominatrix Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.
TAKEAWAYS:
• Define what is a “brand” and how branding is “like sex”
• Understand the importance of branding for informing business strategies
• Learn the foundations of brand strategy
• Gain insight into why even B2B and hard-core technology companies need brands
• Assess the timing for engaging in branding activities
• How-to: get tactical takeaways that audiences can use to create the foundation their companies’ or their own personal brands
Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front-page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side. Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. Gain invaluable insights that will help businesses build positive brand equity, goodwill, and the "Irrational Loyalty" that will support them the best and worst of times.
TAKEAWAYS:
• What every company can learn from a small Ice Cream factory that literally killed customers and is more profitable and successful than ever
• How the world of branding and marketing changed forever when Donald Trump became President of the United States
• How the Amazonification of the world has made branding an imperative for companies of any size in any industry
• Why the best brands in the world use their value and beliefs as a magnet to attract their most ideal, most profitable customers
• How to build a strong brand foundation that propels organizations to be able to charge premiums for their products and services and become more sustainable
The "technical" definition of authority is a high degree of recognition and trust in a brand, measured by the extent to which a brand's leader is seen as a subject matter expert in their category. But we know that authority goes so far beyond that. It's something that needs to be created and nurtured and it's so much more than expertise. When you cultivate authority correctly, complete with an alignment of values between you and your most important audiences and with an authentic and unique POV, authority allows you to enter conversations in which you previously wouldn't have been able to participate.
We look to brands for what to do, what to think, and how to feel. We want to know what and whom to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity -- with YOUR authority. At the intersection of shared values between your brand and your audience is where your individual "authority" shines.
TAKEAWAYS:
What is Authority, and how is it NOT your personal brand, but a "portable" monetizable asset you can carry with you throughout your career
The importance of authority for entrepreneurs, business, and social leaders, and how authority is required to enact significant change
How do you establish your authority brand
How do you cultivate and grow authority
What are the paths to monetizing authority and how do you build a scalable, sustainable monetization strategy
Using straight-from-the-headlines examples of earned and accidental authority and their impact on familiar brands, every attendee departs with actionable takeaways they can apply the very next day to begin to build their own authority.
This session is ideal for business leaders, authors, speakers, experts, coaches, consultants, and anyone who is passionate about leveraging their expertise to make an impact in their company, category, or industry. More info about this topic can be found in my latest book: https://www.person-ality.com/
In this engaging and action-packed keynote, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories.
Remember the last time you felt like you wanted to take a roll in the hay?
The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you're feeling like you're on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it—the feeling of having the wind in your sails or the world on a string—that feeling connects deeply with your emotions. Sol Marketing CEO and Brand Dominatrix Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.
TAKEAWAYS:
• Define what is a “brand” and how branding is “like sex”
• Understand the importance of branding for informing business strategies
• Learn the foundations of brand strategy
• Gain insight into why even B2B and hard-core technology companies need brands
• Assess the timing for engaging in branding activities
• How-to: get tactical takeaways that audiences can use to create the foundation their companies’ or their own personal brands
Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front-page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side. Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. Gain invaluable insights that will help businesses build positive brand equity, goodwill, and the "Irrational Loyalty" that will support them the best and worst of times.
TAKEAWAYS:
• What every company can learn from a small Ice Cream factory that literally killed customers and is more profitable and successful than ever
• How the world of branding and marketing changed forever when Donald Trump became President of the United States
• How the Amazonification of the world has made branding an imperative for companies of any size in any industry
• Why the best brands in the world use their value and beliefs as a magnet to attract their most ideal, most profitable customers
• How to build a strong brand foundation that propels organizations to be able to charge premiums for their products and services and become more sustainable
