Member since December 2025
Theresa Anderson is an award-winning strategic marketing professional. She has a Master's Degree in Integrated Marketing Communications and 20 years of experience working with both agency and in-house marketing teams.
Her current focus is on digital experience strategy to help companies optimize their customer interactions and experiences. Throughout her professional career, she has focused on branding, customer experience, digital strategy, integrated marketing, omni-channel strategy, personalization, public relations, research, and website development.
When Theresa’s not working, she enjoys traveling and experiencing the world first-hand. In the past ten years she’s visited 14 countries and 25 US states and she’s hoping to double those numbers in the next ten years.
And when she’s not traveling, she enjoys working out, baking, watching a movie or staying home and watching TV.
Full-time strategist and part-time fitness enthusiast with a passion for traveling, a love for baking and a desire to constantly challenge myself personally and professionally.
Freshman year of college, I took a marketing class and found it fascinating. The professor started every class with a fun fact about marketing – like how the woman who designed the Nike swoosh logo only got paid $35 and now it’s one of the most valuable brands estimated at more than $13 billion. Prior to this class, I never knew what marketing was and I definitely didn’t know you could make a career of it.
I continued taking marketing classes and loved them but didn’t know what that meant in terms of a career. In one of our advisee meetings I told Professor Amantea that I loved marketing but I didn’t want to design anything – I am not a creative type. Instead I wanted to be the person that stands in front of the room and presents the ideas. She looked at me and said “you want to be an account executive”.
Personalization is top of mind for marketers and top of bylines for publications, yet few understand how to achieve it.
Marketers understand the importance of customer journey maps and the benefit of targeted messaging. But achieving personalization seems overwhelming with too many barriers (lack of technology, data or resources).
In this session we’ll breakdown Personalization and show how easy it is to start implementing. By starting small you can begin collecting relevant data to optimize your strategy and build a business case for the support and technology you need to apply personalize across all your channels.
Freshman year of college, I took a marketing class and found it fascinating. The professor started every class with a fun fact about marketing – like how the woman who designed the Nike swoosh logo only got paid $35 and now it’s one of the most valuable brands estimated at more than $13 billion. Prior to this class, I never knew what marketing was and I definitely didn’t know you could make a career of it.
I continued taking marketing classes and loved them but didn’t know what that meant in terms of a career. In one of our advisee meetings I told Professor Amantea that I loved marketing but I didn’t want to design anything – I am not a creative type. Instead I wanted to be the person that stands in front of the room and presents the ideas. She looked at me and said “you want to be an account executive”.
Personalization is top of mind for marketers and top of bylines for publications, yet few understand how to achieve it.
Marketers understand the importance of customer journey maps and the benefit of targeted messaging. But achieving personalization seems overwhelming with too many barriers (lack of technology, data or resources).
In this session we’ll breakdown Personalization and show how easy it is to start implementing. By starting small you can begin collecting relevant data to optimize your strategy and build a business case for the support and technology you need to apply personalize across all your channels.