As the CEO of reacHIRE, Addie Swartz is committed to changing the trajectory for women at work. reacHIRE works with Fortune 500 companies and talent innovators to drive higher engagement and lower attrition of women at all ages and stages of their careers.

reacHIRE offers the most comprehensive return-to-work programs in the country, and has developed Aurora, a digital platform designed to help companies meaningfully engage and retain women early in their careers.

Prior to founding reacHIRE, Addie founded two companies: Beacon Street Girls, which sold over 1MM books providing positive role models for ‘tween girls (sold publishing rights to Simon &
Schuster); and BrightIdeas, which was acquired by Pearson Education.

She has been featured in the Wall Street Journal, Inc., Working Woman Magazine, Child Magazine, Working Mother, Good Morning America, NPR and MSNBC.

Addie is a graduate of Stanford University, and received her MBA from Northwestern University’s Kellogg School of Management. She’s also the proud mom of two daughters.

Addie has founded three companies in her life, all of which have had a significant social impact. The Beacon Street Girls was helped pre-teen girls to have a stronger self-image. BrightIdeas worked to create a healthier life by bringing education to a child's fingertips. Finally, reacHIRE goes even further by creating a positive impact on both sides of the table — for participating companies and women.