Member since August 2017
Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, researcher, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
Samantha frequently speaks at conferences including MarTECH, Content Marketing Conference, The Summit on Content Marketing, Aligned '17, CRM Evolution, & MarketingProfs B2B Forum, where she relays practical advice and inspiration. She's also been a high energy guest on growth oriented podcasts including B2B Growth, Building the Future, CRM Radio, Inside Analysis, Enterprise Marketer and the No Dogma Podcast.
Notable recognition:
“Unleash Possible” has been listed as a must read marketing book for 2017 by LinkedIn and FlipMyFunnel.
Samantha has also been named a B2B Person to Watch by B2B News Network: https://www.b2bnn.com/2017/04/people-watch-2017/
and Top B2B Influencer by Izea and Top Rank Blog.
I'm a marketer, mother and business woman and I love to connect with others on all three topics. For marketing related sessions I speak on a range of topics from scaling content marketing to developing stronger relationships between sales and marketing teams. In addition, I often speak on personal development and leadership. One of my favorite presentations for young professionals is Trust Your Way to The Top.
Looking at the marketing technology landscape you might think marketing is all about the tools we use. Data-driven marketing, machine learning, artificial intelligence, oh my! Is marketing now a tech job?
Marketing remains a delicate balance between art and science. And believe it or not, these technologies enable us to be MORE human in our marketing, not less.
In the session you’ll learn how to develop marketing that is MORE human as a result of modern marketing technology. We will dispel common myths that hold us back from embracing essential technology and learn how to think about AI as an authenticity tool.
In this session we flip product launches on it's side using a proven model to re-orient new product introductions for greater success.
Effective Account Based Marketing programs do more than use traditional tactics against a target account list. They fundamentally shift what you measure, how you score leads and what actions trigger campaigns. In this session we’ll explore everything you need to jump start your Account Based Marketing program.
Attendees will leave understanding:
• Four questions every organization must answer to determine if ABM is right for them
• Common pitfalls to avoid when selecting accounts
• Sample triggers that shift nurture programs into account based overdrive
• Critical measurement considerations
Have you ever presented a killer campaign only to have management reject it because they didn’t like it? Or worse, did you get pressured to move forward with creative elements you knew wouldn’t resonate with your buyer? Or maybe what you’re getting back from design is not hitting the mark and you can’t figure out why? The disconnect between our buyers and those who approve campaigns is often large and painful to cross. Yet bridging the gap between the art and science of marketing is a job we can’t afford not to optimize.
In this session we’ll explore proven methods for using buyer insights to not only enable creative processes to thrive, but to appeal to the measurement obsessed approvers at the company.
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.”
I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths.
In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
Using the results of the Sales & Marketing Collaboration Study, we'll explore the tangible tactics used by the most successful marketers for securing sales & marketing alignment.
Attendees will learn:
• Three sales metrics marketing should own
• Five sales habits that disrupt marketing
• How to use SLAs to hold both teams accountable for growth
Artificial intelligence, machine-learning, data-driven...modern marketing terms might have you thinking we're turning more robotic and losing our humanity. However, marketing remains a delicate balance between art and science. And believe it or not, these technologies enable us to be MORE human in our marketing, not less.
In the session you’ll learn how to develop marketing that is MORE human as a result of modern marketing technology. We will dispel common myths that hold us back from embracing essential technology and learn how to think about AI as an authenticity tool.
This is a system requirements intervention! Driving system requirements is tedious & frustrating work that takes away from your day to day responsibilities. Yet, it's absolutely critical that you document needs in a way that will deliver on technology promises. In this session Samantha Stone, based on more than a dozen projects, will share her tips for implementing a process that drives results and skips the frustration.
In this session we'll explore:
*The common mistakes marketers make when building technology requirements.
*Uncover the serious consequences of getting system requirements wrong
*Highlight simple techniques that build consensus while keeping the project moving forward on schedule
*Share meeting agendas that collect feedback without derailing progress
Using proven insights born from supporting complex selling environments, this session will show you smart ways to harness your buyer insights and find the clarity and cross-functional alignment needed to create and execute engaging, measurable marketing strategies tuned for today’s B2B marketing landscape.
At the end of this session you will:
*Understand the three critical but common mistakes marketers make when building a marketing strategy (& how to overcome them)
*Have a roadmap to operationalize buyer insights and hold sales accountable for the entire buyer's journey
*Identify marketing KPIs that will drive business impact, not just measure activity
As a mother, woman and marketer my journey has been a winding one full of delight, sorrow, mistakes and successes. Along the way I learned the key to my happiness and financial success was learning to trust. In this session we'll explore the role trusting relationships play in building a fulfilling career.
When building a marketing plan we put great emphasis on where we will promote our business, how we will price our products & services, the size and completeness of our prospect database and of course the look of our brand. But none of this matters unless we have a scalable content strategy that can fuel our digital marketing inititatives.
During this session we'll provide the tools you need to build a content strategy that scales and explore the best practices of companies which are having great success. As a special bonus all participants will be given a complimentary Content Strategy Template to customize for their unique business.
When it comes to marketing there is no more common request than sales asking for more leads. And while the marketing team knows that sponsoring the next industry event or buying a new list may produce an increased quantity of leads, the question always remains: are they good quality leads?
If there is one thing that Sales and Marketing can agree on when it comes to sales leads it’s that high volume does not always guarantee results. Conversely, working with a smaller number of high quality leads, can make all the difference when it comes to converting prospects into customers.
In this session, Samantha Stone, Founder and Senior Analyst of The Marketing Advisory Network, will provide attendees of a comprehensive overview of the four essential factors that go into delivering high quality leads for the Sales organization. Attendees will learn the crucial components that make up a quality lead and how they can transition their organization from a volume model to a quality model.
Attendees will walk away from this presentation with a clear understanding of how to ensure their marketing programs deliver a reasonable amount of high quality leads. Additionally, they will learn new tools for working in concert with their Sales team to form a unified, collaborative unit.
Looking at the marketing technology landscape you might think marketing is all about the tools we use. Data-driven marketing, machine learning, artificial intelligence, oh my! Is marketing now a tech job?
Marketing remains a delicate balance between art and science. And believe it or not, these technologies enable us to be MORE human in our marketing, not less.
In the session you’ll learn how to develop marketing that is MORE human as a result of modern marketing technology. We will dispel common myths that hold us back from embracing essential technology and learn how to think about AI as an authenticity tool.
In this session we flip product launches on it's side using a proven model to re-orient new product introductions for greater success.
Effective Account Based Marketing programs do more than use traditional tactics against a target account list. They fundamentally shift what you measure, how you score leads and what actions trigger campaigns. In this session we’ll explore everything you need to jump start your Account Based Marketing program.
Attendees will leave understanding:
• Four questions every organization must answer to determine if ABM is right for them
• Common pitfalls to avoid when selecting accounts
• Sample triggers that shift nurture programs into account based overdrive
• Critical measurement considerations
Have you ever presented a killer campaign only to have management reject it because they didn’t like it? Or worse, did you get pressured to move forward with creative elements you knew wouldn’t resonate with your buyer? Or maybe what you’re getting back from design is not hitting the mark and you can’t figure out why? The disconnect between our buyers and those who approve campaigns is often large and painful to cross. Yet bridging the gap between the art and science of marketing is a job we can’t afford not to optimize.
In this session we’ll explore proven methods for using buyer insights to not only enable creative processes to thrive, but to appeal to the measurement obsessed approvers at the company.
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.”
I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths.
In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
Using the results of the Sales & Marketing Collaboration Study, we'll explore the tangible tactics used by the most successful marketers for securing sales & marketing alignment.
Attendees will learn:
• Three sales metrics marketing should own
• Five sales habits that disrupt marketing
• How to use SLAs to hold both teams accountable for growth
Artificial intelligence, machine-learning, data-driven...modern marketing terms might have you thinking we're turning more robotic and losing our humanity. However, marketing remains a delicate balance between art and science. And believe it or not, these technologies enable us to be MORE human in our marketing, not less.
In the session you’ll learn how to develop marketing that is MORE human as a result of modern marketing technology. We will dispel common myths that hold us back from embracing essential technology and learn how to think about AI as an authenticity tool.
This is a system requirements intervention! Driving system requirements is tedious & frustrating work that takes away from your day to day responsibilities. Yet, it's absolutely critical that you document needs in a way that will deliver on technology promises. In this session Samantha Stone, based on more than a dozen projects, will share her tips for implementing a process that drives results and skips the frustration.
In this session we'll explore:
*The common mistakes marketers make when building technology requirements.
*Uncover the serious consequences of getting system requirements wrong
*Highlight simple techniques that build consensus while keeping the project moving forward on schedule
*Share meeting agendas that collect feedback without derailing progress
Using proven insights born from supporting complex selling environments, this session will show you smart ways to harness your buyer insights and find the clarity and cross-functional alignment needed to create and execute engaging, measurable marketing strategies tuned for today’s B2B marketing landscape.
At the end of this session you will:
*Understand the three critical but common mistakes marketers make when building a marketing strategy (& how to overcome them)
*Have a roadmap to operationalize buyer insights and hold sales accountable for the entire buyer's journey
*Identify marketing KPIs that will drive business impact, not just measure activity
As a mother, woman and marketer my journey has been a winding one full of delight, sorrow, mistakes and successes. Along the way I learned the key to my happiness and financial success was learning to trust. In this session we'll explore the role trusting relationships play in building a fulfilling career.
When building a marketing plan we put great emphasis on where we will promote our business, how we will price our products & services, the size and completeness of our prospect database and of course the look of our brand. But none of this matters unless we have a scalable content strategy that can fuel our digital marketing inititatives.
During this session we'll provide the tools you need to build a content strategy that scales and explore the best practices of companies which are having great success. As a special bonus all participants will be given a complimentary Content Strategy Template to customize for their unique business.
When it comes to marketing there is no more common request than sales asking for more leads. And while the marketing team knows that sponsoring the next industry event or buying a new list may produce an increased quantity of leads, the question always remains: are they good quality leads?
If there is one thing that Sales and Marketing can agree on when it comes to sales leads it’s that high volume does not always guarantee results. Conversely, working with a smaller number of high quality leads, can make all the difference when it comes to converting prospects into customers.
In this session, Samantha Stone, Founder and Senior Analyst of The Marketing Advisory Network, will provide attendees of a comprehensive overview of the four essential factors that go into delivering high quality leads for the Sales organization. Attendees will learn the crucial components that make up a quality lead and how they can transition their organization from a volume model to a quality model.
Attendees will walk away from this presentation with a clear understanding of how to ensure their marketing programs deliver a reasonable amount of high quality leads. Additionally, they will learn new tools for working in concert with their Sales team to form a unified, collaborative unit.
