Written bio

Coming from a long line of entrepreneurs, the surprising, real story of Carole Mahoney is that she used to hate sales — that is, until she taught herself how to change her mindset.

She grew up in a family that taught her that the key to business growth is the experience a buyer has with a business. But, when set out in sales herself, she made all the same mistakes most sales professionals make — she made it all about herself and found it difficult to get traction with buyers.
Rather than throwing in the towel and getting a traditional 9-5, Carole shifted her mindset and transformed her marketing agency into a thriving sales coaching agency. Using her passion for growing small businesses and improving success for business owners and sales professionals, Carole now shares her hard-won perspectives with audiences across the country as a trusted author, keynote speaker, and sales mentor.

Carole recognized that a “me first” mentality was damaging the success of sales professionals and their reputation with buyers. Developing and using data and scientific research, she has proven time and again how invaluable a “Not About Me” approach is to sales performance and industry integrity.

The author of the upcoming book Buyer First, Carole has been called the “Sales Therapist” by a Harvard Business School professor, where she coaches on sales for the Entrepreneurial MBA program.

She is also the President of the AA-ISP Boston Chapter, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition.
As the founder of Unbound Growth, she uses sales specific data gathered from over 2.2 million sales professionals to determine what it takes to be a great seller or leader, and combines that with the behavioral research of how we change behaviors.

This science and data backed process helps uncertain sales and business leaders reduce the guesswork out of hiring the right salespeople and cuts their hiring time and costs in half with a 91 % success rate.

With custom sales training and coaching programs salespeople and managers have gone from on plan to consistently achieving 130-160% of quota in less than 6 months with a 98% annual customer retention rate.”

Carole is passionate about helping small businesses (and gardens) grow and giving sales professionals the tools they need to achieve success in their industry.

Nothing makes me happier than when clients say, "I'm not just a better salesperson, I'm a better person." Everything is selling. Nothing comes into this world, nothing happens in this world, until someone makes a sale. And if you don't believe me, imagine where you would be if your father hadn't sold your mother on the idea.

I am on a mission to change the negative perception of sales using the science of how people buy and how our brains learn new mindsets and habits.