Member since April 2026
Erin Keating is an entrepreneur and creative leader passionate about empowering women to live their best lives over forty.
Erin spent 20 years as a television and mobile content executive, producing Emmy and Peabody Award-winning series for platforms including Comedy Central, NBC, IFC TV and Snapchat before turning her attention to her own underserved demographic.
With in-the-trenches expertise that spans from TV and film to mobile video, podcasts and augmented reality, her talent for making impactful work in every medium is powered by curiosity, collaboration and a sense of humor.
Today, she’s the Host of the Hotter Than Ever podcast which helps women 40+ imagine a second half that is freer, happier, sexier, and more satisfying.
Erin founded Broad Collective to empower other extraordinary women in midlife to own their professional destinies, grow their power and influence through impactful content, and live successful lives of their own design.
My passion is celebrating the extraordinary power and talent of women in midlife. Gen X 4Ever!
My superpower is creating distinctive original content that leverages best practices for every platform and elevates the voices of artists, entrepreneurs and creators alike.
My work in every medium is powered by curiosity, empathy and a sense of humor.
A little about my journey as a founder.
After starting as a writer/performer and finding my way to TV in the heyday of cable, I built a 20-year career as a television executive that kept pace with the evolution of media.
I joke that I’m like Woody Allen’s Zelig (love the work, not the man), adapting to every innovation in mass communication from the birth of the Internet, through cable, VOD, indie film, streaming, social media and the creator ecosystem.
Through every change, my “Zone of Genius” (to crib a concept from Dr. Gay Hendricks) has been partnering with talent to hone their most authentic voices into a polished piece of content for a very specific audience.
My last big job was on the Originals team at Snapchat, where our mission was to reinvent filmmaking for mobile. It was the most intense, productive chapter of my professional life.
But when I was laid off after 6 years, one Emmy Award and one bad quarter for Netflix that turned the entire tech-meets-media ecosystem upside down, I was burnt out.
Desperate to reconnect with myself after a decade of nonstop work and twin parenting, I stepped away from corporate life. I got divorced. I went on an Eat, Pray, Love style trip to Italy. And I restarted my career from scratch.
It’s the best thing that ever happened to me.
Like you do when you’re a woman in midlife on a journey of reinvention, I launched a podcast. Over 135 episodes of Hotter Than Ever, I interviewed dozens of experts and told MY truth for the first time in a very long time.
The podcast introduced me to a world of professional women in midlife developing businesses around their expertise. I LOVED this new peer group.
But I grappled with monetization. A smart friend told me I was selling the “sizzle but not the steak,” but none of the “steak” businesses my show lent itself to - coaching, workshops, retreats - appealed.
I wanted to inspire and empower women in midlife, but I wanted a business that felt bigger than just me.
Sarah Gallagher Trombley and I had been talking regularly, sharing the challenges, wins and growth strategies we were discovering in our entrepreneurial ventures.
I started to realize we were part of a sea change of professional women taking our careers into our own hands in the second half of our lives.
Today, when every professional has to become a brand and every business is a media studio, having a clear, authentic expert point of view may be the only defense against a deluge of algorithmic noise.
I realized I could help us with that. I’ve been doing it my whole professional life.
The idea for Broad Collective came all at once, but it had been decades in the making. In my late 20s, I ran a networking group in NYC for what we called “artist/entrepreneurs.”
We called it Broad Collective.
For 20+ years, I paid to renew the URL simply because it meant something to me and I didn’t want to let it go. And now I know why:
Like so many professional women in midlife, it was waiting to be reborn.
A little about my journey as a founder.
After starting as a writer/performer and finding my way to TV in the heyday of cable, I built a 20-year career as a television executive that kept pace with the evolution of media.
I joke that I’m like Woody Allen’s Zelig (love the work, not the man), adapting to every innovation in mass communication from the birth of the Internet, through cable, VOD, indie film, streaming, social media and the creator ecosystem.
Through every change, my “Zone of Genius” (to crib a concept from Dr. Gay Hendricks) has been partnering with talent to hone their most authentic voices into a polished piece of content for a very specific audience.
My last big job was on the Originals team at Snapchat, where our mission was to reinvent filmmaking for mobile. It was the most intense, productive chapter of my professional life.
But when I was laid off after 6 years, one Emmy Award and one bad quarter for Netflix that turned the entire tech-meets-media ecosystem upside down, I was burnt out.
Desperate to reconnect with myself after a decade of nonstop work and twin parenting, I stepped away from corporate life. I got divorced. I went on an Eat, Pray, Love style trip to Italy. And I restarted my career from scratch.
It’s the best thing that ever happened to me.
Like you do when you’re a woman in midlife on a journey of reinvention, I launched a podcast. Over 135 episodes of Hotter Than Ever, I interviewed dozens of experts and told MY truth for the first time in a very long time.
The podcast introduced me to a world of professional women in midlife developing businesses around their expertise. I LOVED this new peer group.
But I grappled with monetization. A smart friend told me I was selling the “sizzle but not the steak,” but none of the “steak” businesses my show lent itself to - coaching, workshops, retreats - appealed.
I wanted to inspire and empower women in midlife, but I wanted a business that felt bigger than just me.
Sarah Gallagher Trombley and I had been talking regularly, sharing the challenges, wins and growth strategies we were discovering in our entrepreneurial ventures.
I started to realize we were part of a sea change of professional women taking our careers into our own hands in the second half of our lives.
Today, when every professional has to become a brand and every business is a media studio, having a clear, authentic expert point of view may be the only defense against a deluge of algorithmic noise.
I realized I could help us with that. I’ve been doing it my whole professional life.
The idea for Broad Collective came all at once, but it had been decades in the making. In my late 20s, I ran a networking group in NYC for what we called “artist/entrepreneurs.”
We called it Broad Collective.
For 20+ years, I paid to renew the URL simply because it meant something to me and I didn’t want to let it go. And now I know why:
Like so many professional women in midlife, it was waiting to be reborn.
