Member since December 2025
Laura Patterson is an entrepreneur, speaker, and author. She is also a board member for several organizations and a globally recognized expert in customer-centric growth and Marketing Performance Management. As president and co-founder of VisionEdge Marketing, a growth strategy firm she launched in 1999, Laura has assisted over 300 companies, such as Southwest Cargo, Elsevier, and Howden, in replacing the disconnected acts that often permeate a business and steal time, money, and strategic capacity. She does so with deliberate, intentional, and measurable strategies rooted in creating business and customer value. With a career that began at Motorola and progressed through leadership roles in marketing operations, product and strategic marketing, and customer marketing and loyalty, she has embedded customer-centric thinking throughout their businesses. Her Circle of Traction™ framework provides a disciplined approach to aligning strategy, execution, and measurement with customer value.
Laura is the author of multiple books, including the award-winning Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Her signature program, The 4 Game Changers to Grow 6x Faster, enables companies create sustained competitive advantage through strategy, alignment, performance measurement, and operational excellence. She holds a patent for Accelance®, a SaaS application that enables organizations to ensure activities are directly connected to business outcomes.
A frequent keynote speaker and contributor to peer-reviewed research, industry publications, and executive forums, Laura is known for her strategic clarity, practicality, and unwavering focus on what truly drives growth: deep customer insight and value creation. She creates an engaging, interactive experience that leaves audiences energized and confident, equipped with practical tools they can immediately apply to drive measurable growth.
Laura is passionate about helping organizations achieve measurable growth by turning strategy into action. She focuses on customer-centricity, data-driven insights, and accountability to ensure every initiative delivers real business impact. Her greatest satisfaction comes from guiding leaders toward practical, proven approaches that create clarity, alignment, and sustainable success.
Random Acts Story
As many of you know, I have a passion for eliminating random acts in business. While well-intentioned, random acts often steal our time, money, and strategic capacity.
Recently, I caught myself in one.
I took a phone call from a university with which I have a strong relationship. The young professional on the line was pitching an opportunity to support one of the university’s athletic programs. While we value the institution, we don’t operate in the sports space. It isn’t where our target market is, nor where we invest our time.
Still, I wanted to give him the opportunity to make his pitch.
When I ultimately said no, he asked a simple question: Why not? My answer surprised even me. I explained that supporting the initiative would be a random act for our company. As much as I would have liked to say yes, it wasn’t aligned with our strategy.
Even a seemingly small commitment, like sponsoring a university initiative, comes with real costs: developing creative, allocating time and resources, and diverting focus from priorities already in motion.
That moment was a reminder of how easily random acts show up in day-to-day decisions. I encourage leaders to reflect on the random acts they encounter and ask whether those choices truly serve their strategy.
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Game Changers Story
Whether raking leaves, shoveling snow, or going door-to-door selling The World’s Finest Chocolate, I learned early on that to create business value, you first need to create customer value.
By the time I joined Junior Achievement, I had developed a strong sense of customer centricity; not the idea that we should cater to every customer’s whim, but the understanding that customers must be at the center of business decisions to create meaningful and lasting value.
Those early experiences shaped how I think about growth today. Sustainable, long-term growth doesn’t come from chasing trends or reacting to every request. It comes from consistently focusing on the customer and making deliberate choices that serve them and the business well.
You may recall similar early lessons from your own life. As you reflect on your work and leadership, I challenge you to consider where you can be more customer-centric—where creating more customer value can lead to enduring business value.
Laura began her career in the financial services industry in the 1970s as a customer relationship manager, embracing customer-centricity from day one. Her corporate journey included a 14-year tenure at Motorola, where she launched industry-standard products and championed segmentation strategies that fueled growth. In 1999, she founded VisionEdge Marketing to help companies worldwide accelerate growth through data-driven, customer-focused strategies.
Keynote Session
Are you ready to break free from stagnant growth and finally outpace your competition?
Profitable and sustainable growth is harder than ever, and leaders everywhere can feel it. Many organizations, whether start-ups or mature enterprises, find themselves stuck despite investing significant time, money, and energy. The frustration is real. The pressure is real. And the cost of standing still keeps rising.
Why does this happen?
Too many organizations rely on outdated strategies or fall into the trap of random acts of marketing, sales, and innovation. These reactive, fragmented efforts feel busy, but they lack alignment, clarity, and purpose. They don’t compound. They don’t scale. And they don’t deliver measurable results.
Random acts don’t build competitive advantage.
They drain resources, erode confidence, and delay progress when leaders can least afford it.
This signature keynote program introduces four essential Game Changers that move organizations from randomness to results. Each Game Changer is designed to help your business replace noise with clarity, embed intentionality into every decision, and align teams around what truly drives growth.
Customer-centricity must be more than a buzzword; it must become a belief system. This Game Changer shows leaders how to embed customer focus into the DNA of the organization so that every decision, initiative, and investment starts and ends with customer value.
Data-Driven Decision MakingWhen growth is on the line, guesswork is expensive. This session focuses on using data with discipline and purpose, empowering leaders to prioritize initiatives, allocate resources with confidence, and pursue opportunities that produce measurable impact.
Purposeful, Aligned StrategiesFragmentation creates friction. Misalignment creates chaos. In this Game Changer, leaders learn how to replace siloed activity with purposeful strategies that unify teams, clarify priorities, and ensure every action supports a shared vision.
Performance Systems that ScaleGrowth requires momentum, and momentum requires structure. This Game Changer focuses on building performance systems that sustain progress, amplify customer impact, and create a repeatable, scalable path to success.
Organizations that embrace these Game Changers don’t just grow faster, they grow stronger. They build resilience, sharpen focus, and consistently outperform competitors. This program is delivered as a high-impact keynote session or an interactive workshop, allowing participants to apply these principles to real-world challenges and leave with clarity they can act on immediately.
“Laura is a firm believer in customer-centric marketing. She is experienced, works at connecting with others through her case studies, and is engaging. Her background and intelligence are valued as a speaker. Laura was well-prepared, challenged participants, and made a difference in their marketing perspectives. I highly recommend Laura Patterson for your groups.”
—Gary Schulz, President, Vistage Chair, CEO | Agribusiness CEO turned Business Coach
Keynote Session
How much are random acts quietly costing your business right now?
Random acts of marketing, sales, and innovation are some of the most expensive and least visible threats to growth. They don’t announce themselves. They hide behind busyness, activity, and good intentions. But over time, they drain resources, fracture teams, and erode confidence in leadership’s ability to deliver results.
Many organizations feel this pain every day: missed targets, stalled initiatives, and teams working harder without gaining traction. Leaders know something isn’t working, but without clarity, the cycle continues.
This high-impact keynote session is a wake-up call for leaders who are tired of spinning their wheels and are ready to replace chaos with clarity, focus, and measurable impact.
Drawing on more than 30 years of strategic experience, Laura Patterson introduces a proven, customer-centric framework that helps organizations eliminate randomness and replace it with intentional, aligned execution that drives results.
This keynote equips leaders with the insight and tools to recognize, correct, and eliminate the patterns that silently undermine growth.
Spot the Signs of Random ActsLearn how to identify the early warning signs of reactive, disconnected efforts across strategy, marketing, and execution, before they derail performance.
Understand the Root CausesRandom acts don’t happen by accident. This section reveals why misalignment occurs and how structural gaps, unclear priorities, and disconnected metrics lead to wasted resources and missed opportunities.
Apply a Proven FrameworkLeaders are introduced to a repeatable system that aligns teams around customer-centric goals and measurable outcomes, ensuring every initiative contributes to real business impact.
Take Immediate ActionThis keynote doesn’t end with theory. Participants leave with practical tools and clear next steps they can apply immediately to improve focus, efficiency, and performance.
Boost Business PerformanceBy aligning teams around shared objectives and outcomes, organizations reduce inefficiencies, restore confidence, and create momentum for sustainable growth.
The cost of randomness is real and measurable:
Saying “no” to random acts isn’t about doing less, it’s about doing what matters, on purpose, with clarity and confidence.
This program is delivered as a keynote session or interactive workshop, helping leaders turn insight into action and alignment into results.
This keynote is ideal for:
Random Acts Story
As many of you know, I have a passion for eliminating random acts in business. While well-intentioned, random acts often steal our time, money, and strategic capacity.
Recently, I caught myself in one.
I took a phone call from a university with which I have a strong relationship. The young professional on the line was pitching an opportunity to support one of the university’s athletic programs. While we value the institution, we don’t operate in the sports space. It isn’t where our target market is, nor where we invest our time.
Still, I wanted to give him the opportunity to make his pitch.
When I ultimately said no, he asked a simple question: Why not? My answer surprised even me. I explained that supporting the initiative would be a random act for our company. As much as I would have liked to say yes, it wasn’t aligned with our strategy.
Even a seemingly small commitment, like sponsoring a university initiative, comes with real costs: developing creative, allocating time and resources, and diverting focus from priorities already in motion.
That moment was a reminder of how easily random acts show up in day-to-day decisions. I encourage leaders to reflect on the random acts they encounter and ask whether those choices truly serve their strategy.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Game Changers Story
Whether raking leaves, shoveling snow, or going door-to-door selling The World’s Finest Chocolate, I learned early on that to create business value, you first need to create customer value.
By the time I joined Junior Achievement, I had developed a strong sense of customer centricity; not the idea that we should cater to every customer’s whim, but the understanding that customers must be at the center of business decisions to create meaningful and lasting value.
Those early experiences shaped how I think about growth today. Sustainable, long-term growth doesn’t come from chasing trends or reacting to every request. It comes from consistently focusing on the customer and making deliberate choices that serve them and the business well.
You may recall similar early lessons from your own life. As you reflect on your work and leadership, I challenge you to consider where you can be more customer-centric—where creating more customer value can lead to enduring business value.
Laura began her career in the financial services industry in the 1970s as a customer relationship manager, embracing customer-centricity from day one. Her corporate journey included a 14-year tenure at Motorola, where she launched industry-standard products and championed segmentation strategies that fueled growth. In 1999, she founded VisionEdge Marketing to help companies worldwide accelerate growth through data-driven, customer-focused strategies.
Keynote Session
Are you ready to break free from stagnant growth and finally outpace your competition?
Profitable and sustainable growth is harder than ever, and leaders everywhere can feel it. Many organizations, whether start-ups or mature enterprises, find themselves stuck despite investing significant time, money, and energy. The frustration is real. The pressure is real. And the cost of standing still keeps rising.
Why does this happen?
Too many organizations rely on outdated strategies or fall into the trap of random acts of marketing, sales, and innovation. These reactive, fragmented efforts feel busy, but they lack alignment, clarity, and purpose. They don’t compound. They don’t scale. And they don’t deliver measurable results.
Random acts don’t build competitive advantage.
They drain resources, erode confidence, and delay progress when leaders can least afford it.
This signature keynote program introduces four essential Game Changers that move organizations from randomness to results. Each Game Changer is designed to help your business replace noise with clarity, embed intentionality into every decision, and align teams around what truly drives growth.
Customer-centricity must be more than a buzzword; it must become a belief system. This Game Changer shows leaders how to embed customer focus into the DNA of the organization so that every decision, initiative, and investment starts and ends with customer value.
Data-Driven Decision MakingWhen growth is on the line, guesswork is expensive. This session focuses on using data with discipline and purpose, empowering leaders to prioritize initiatives, allocate resources with confidence, and pursue opportunities that produce measurable impact.
Purposeful, Aligned StrategiesFragmentation creates friction. Misalignment creates chaos. In this Game Changer, leaders learn how to replace siloed activity with purposeful strategies that unify teams, clarify priorities, and ensure every action supports a shared vision.
Performance Systems that ScaleGrowth requires momentum, and momentum requires structure. This Game Changer focuses on building performance systems that sustain progress, amplify customer impact, and create a repeatable, scalable path to success.
Organizations that embrace these Game Changers don’t just grow faster, they grow stronger. They build resilience, sharpen focus, and consistently outperform competitors. This program is delivered as a high-impact keynote session or an interactive workshop, allowing participants to apply these principles to real-world challenges and leave with clarity they can act on immediately.
“Laura is a firm believer in customer-centric marketing. She is experienced, works at connecting with others through her case studies, and is engaging. Her background and intelligence are valued as a speaker. Laura was well-prepared, challenged participants, and made a difference in their marketing perspectives. I highly recommend Laura Patterson for your groups.”
—Gary Schulz, President, Vistage Chair, CEO | Agribusiness CEO turned Business Coach
Keynote Session
How much are random acts quietly costing your business right now?
Random acts of marketing, sales, and innovation are some of the most expensive and least visible threats to growth. They don’t announce themselves. They hide behind busyness, activity, and good intentions. But over time, they drain resources, fracture teams, and erode confidence in leadership’s ability to deliver results.
Many organizations feel this pain every day: missed targets, stalled initiatives, and teams working harder without gaining traction. Leaders know something isn’t working, but without clarity, the cycle continues.
This high-impact keynote session is a wake-up call for leaders who are tired of spinning their wheels and are ready to replace chaos with clarity, focus, and measurable impact.
Drawing on more than 30 years of strategic experience, Laura Patterson introduces a proven, customer-centric framework that helps organizations eliminate randomness and replace it with intentional, aligned execution that drives results.
This keynote equips leaders with the insight and tools to recognize, correct, and eliminate the patterns that silently undermine growth.
Spot the Signs of Random ActsLearn how to identify the early warning signs of reactive, disconnected efforts across strategy, marketing, and execution, before they derail performance.
Understand the Root CausesRandom acts don’t happen by accident. This section reveals why misalignment occurs and how structural gaps, unclear priorities, and disconnected metrics lead to wasted resources and missed opportunities.
Apply a Proven FrameworkLeaders are introduced to a repeatable system that aligns teams around customer-centric goals and measurable outcomes, ensuring every initiative contributes to real business impact.
Take Immediate ActionThis keynote doesn’t end with theory. Participants leave with practical tools and clear next steps they can apply immediately to improve focus, efficiency, and performance.
Boost Business PerformanceBy aligning teams around shared objectives and outcomes, organizations reduce inefficiencies, restore confidence, and create momentum for sustainable growth.
The cost of randomness is real and measurable:
Saying “no” to random acts isn’t about doing less, it’s about doing what matters, on purpose, with clarity and confidence.
This program is delivered as a keynote session or interactive workshop, helping leaders turn insight into action and alignment into results.
This keynote is ideal for:
