Rebecca Cafiero

CEO at PitchWell

Member since December 2025

Communications

Education: University Of Oregon
Palo Alto, CA, USA

Biography

Rebecca Cafiero helps founders turn visibility into business growth, without losing their voice. She is a TEDx speaker, bestselling author, and top 1% podcaster known for translating big, visionary ideas into clear strategies leaders can execute. Her perspective is grounded in real-world outcomes, backed by $1B+ in sales experience and years of working alongside entrepreneurs as they scale.

Rebecca’s work focuses on what drives growth now: becoming the obvious choice in a noisy market, building credibility that converts, and creating relationships that compound over time. She also speaks on founder productivity and life alignment, because even the best strategy collapses when the calendar, energy, and priorities aren’t designed to support it. And as AI rapidly reshapes marketing and leadership, Rebecca offers a grounded, non-hype approach to ethical AI, showing teams how to move faster while protecting originality and trust.

On stage, Rebecca is equal parts strategic and real, delivering frameworks audiences can apply immediately and insights that help leaders show up with clarity, integrity, and momentum.

Passion

I love helping smart, capable women stop playing small.

Give me a founder with a real message, a real business, and a calendar that’s a little too full, and I’m in my zone. I’m obsessed with the moment someone realizes: “Oh. I don’t need to be louder. I need to be clearer.”

Visibility, connection, credibility, and the kind of growth that feels clean, aligned, and sustainable. That’s my happy place.

For hobbies, travel, writing, new experiences, dance, showing my children the world!

Best Story

In 2017, I landed my first national media feature with zero media connections and no PR agency.

I wasn’t the most famous person in my industry. I didn’t have a massive following. I didn’t have a publicist. What I did have was a clear point of view, a simple story, and a pitch that made it easy to say yes.

That one “yes” changed everything. It led to over twenty media wins, tripled my rates, and completely shifted the quality of clients I attracted. And the best part is this: it wasn’t luck. It was a repeatable system.

On stage, I use that story to show people how credibility is built, how trust is earned, and why visibility becomes profitable when you stop trying to impress and start trying to connect.

Origin Story

I started in journalism, so I’ve always been wired to look for the real story, the human angle, and the truth underneath the noise.

Later, I spent years in sales and strategy, in environments where results mattered. Over time, that path added up to more than $1B in sales experience and a deep understanding of what actually moves people from interested to committed.

But the thread has always been the same: helping people be seen, heard, and valued, and then turning that visibility into real outcomes.

Now I speak and teach at the intersection of visibility and business growth, founder productivity and life alignment, and ethical AI. Because we’re entering a world where it’s easy to generate content, but harder to earn trust. I’m here to help leaders protect their voice, clarify their message, and grow in a way that feels powerful, not performative.

Topics/Keywords

public relations marketing business strategy sales visibility strategy founder visibility thought leadership tedx speaker ethical ai women founders ai productivity work-life integration founder productivity pr strategy authority building

Featured Video

I am willing to travel more than 100 miles
Yes
Everything is negotiable

Best Story

In 2017, I landed my first national media feature with zero media connections and no PR agency.

I wasn’t the most famous person in my industry. I didn’t have a massive following. I didn’t have a publicist. What I did have was a clear point of view, a simple story, and a pitch that made it easy to say yes.

That one “yes” changed everything. It led to over twenty media wins, tripled my rates, and completely shifted the quality of clients I attracted. And the best part is this: it wasn’t luck. It was a repeatable system.

On stage, I use that story to show people how credibility is built, how trust is earned, and why visibility becomes profitable when you stop trying to impress and start trying to connect.

Origin Story

I started in journalism, so I’ve always been wired to look for the real story, the human angle, and the truth underneath the noise.

Later, I spent years in sales and strategy, in environments where results mattered. Over time, that path added up to more than $1B in sales experience and a deep understanding of what actually moves people from interested to committed.

But the thread has always been the same: helping people be seen, heard, and valued, and then turning that visibility into real outcomes.

Now I speak and teach at the intersection of visibility and business growth, founder productivity and life alignment, and ethical AI. Because we’re entering a world where it’s easy to generate content, but harder to earn trust. I’m here to help leaders protect their voice, clarify their message, and grow in a way that feels powerful, not performative.

I am willing to travel more than 100 miles
Yes
Everything is negotiable

Topics/Keywords

public relations marketing business strategy sales visibility strategy founder visibility thought leadership tedx speaker ethical ai women founders ai productivity work-life integration founder productivity pr strategy authority building