Member since August 2025
Amanda Northcutt is a multi-time exec, 20-year recurring-revenue veteran, and the founder of Level Up, a boutique firm that designs, builds, and optimizes MRR-earning consulting and coaching firms for SMEs and thought leaders, so they can build the generational wealth and lifestyle architecture that a traditional corporate job simply doesn't allow.
She entered the recurring-revenue world in 2005 as the second employee at what is now one of the world's top collegiate sports media properties, where she built the cash cow that fueled its long-term growth from the ground up. Those early experiences shaped her core philosophy: business should create stability, purpose, and freedom – a system of mutually aligned incentives where everyone actually wins.
Over the past two decades, Amanda has served as an executive six times, advised hundreds of founders across industries, and become known for turning complex strategic challenges into clear, practical recurring-revenue wins. Her approach is grounded, strategic, and deeply empathetic to the realities founders face.
Outside of work, Amanda enjoys life in Colorado with her husband, their son, and their dogs, Ranger & Rosie. She loves exploring the outdoors, traveling, and is up for nerding out about business any time, any place.
Amanda Northcutt is a renowned speaker who speaks regularly about business-to-business sales, consulting, and executive coaching. As the Founder and CEO of Level Up Creators, she leverages over two decades of experience in leading and optimizing recurring revenue businesses to empower individuals and organizations to achieve sustainable growth. Amanda is known for her deep understanding of business strategy and her ability to craft actionable solutions tailored to the unique challenges her clients face.
Spend ten minutes with Amanda and you'll notice the thing everyone notices: she sees you. She has a knack for spotting the potential in a person or a business before they can see it themselves, and then naming it out loud with enough conviction that you start to believe it too.
She isn't speaking down to a room. She's been in it. She walked away from a decade of making other people rich in Silicon Valley because she believed the wrong people had the money and the power, and she built Level Up to do something about it. That conviction is the through-line in everything she teaches: **business should create stability, purpose, and freedom, and she's on a mission to pull as many people up the ladder behind her as she can.**
Audiences describe her the way her clients do: warm, grounded, a little bit funny, and impossible not to trust. She'll talk to a first-year founder and a nine-figure CEO exactly the same way, because to Amanda they're both just humans trying to build something that matters. Business is literally her vocation, and it shows.
Amanda is passionate about creating systems that not only support business growth but also align with the personal aspirations of entrepreneurs. She cares deeply about fostering meaningful relationships in business and believes that sustainable success comes from a combination of strategic planning and human-centered execution.
One of Amanda's most notable speaking experiences was at a national conference where she addressed an audience of aspiring entrepreneurs. Her session was met with enthusiastic feedback, as attendees shared how her insights transformed their approach to business strategy and sales. Amanda's engaging style and actionable advice left a lasting impression, prompting many to implement her strategies immediately.
After spending years in Silicon Valley as an executive, Amanda was inspired to co-found Level Up Creators to help individual creators and subject matter experts build sustainable, predictable income streams. This transition was driven by her desire to make a meaningful impact on the lives of others by sharing her expertise and insights into business development and growth.
One of Amanda's most notable speaking experiences was at a national conference where she addressed an audience of aspiring entrepreneurs. Her session was met with enthusiastic feedback, as attendees shared how her insights transformed their approach to business strategy and sales. Amanda's engaging style and actionable advice left a lasting impression, prompting many to implement her strategies immediately.
After spending years in Silicon Valley as an executive, Amanda was inspired to co-found Level Up Creators to help individual creators and subject matter experts build sustainable, predictable income streams. This transition was driven by her desire to make a meaningful impact on the lives of others by sharing her expertise and insights into business development and growth.