Biography
Ari Krzyzek is the CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia), a woman minority-owned web & creative agency transforming websites for women-led B2B tech brands. With over 13 years of experience, Chykalophia has helped 250+ businesses achieve 6- and 7-figure success through high-quality web design, branding, and UX services. Ari, co-author of the bestseller Made to Sell: Creating Websites that Convert, actively supports female entrepreneurs through various organizations and as a board member at DePaul University's Coleman Entrepreneurship Center. Chykalophia's expertise is recognized by Verizon Small Business Digital Ready, Gold House Ventures, and SBDC. Ari has been featured in Forbes, Thrive Global, and Buffer. Recently, Chykalophia was named to the U.S. Chamber of Commerce's CO—100: America's Top 100 Small Businesses list, cementing their industry leadership. Chykalophia stands out with WBENC certifications, award-winning work, and a 5-star Clutch rating.
Passion
- Female health & wellness technology (Femtech),
- DTC (Direct to Consumers),
- Digital brand and user experience strategies,
- All things website (e-commerce, marketing websites, and website platforms or applications)
- Maximizing conversions for women-led businesses,
- Building a business with your loved one: How to set apart personal & professional lives
Featured Book
I am willing to travel
Up to 100 miles
When it comes to payments
I need my expenses covered - travel, hotel, meals, etc.
Topics
Origin Story
In 2011, I packed one suitcase and left the comfort of my home, family, and friends in Bali to pursue my love and dream. At the time my husband and I were freelancers doing our own things. I mainly take on design projects, while he would work on web development projects. We used to take on freelance projects through websites like UpWork, 99Designs, and Freelancers.com.
A few months after we got married, he proposed to me to be his partner in business and build a company together. I thought it was a great idea and said yes. I clearly have no clue what I was doing. Not knowing how to start the process of building a business, we did what most millennials like us do: Google it. We found SCORE and attended their business 101 classes to build our Business Plan, file an LLC, put our website together, and our company Chykalophia (read: see-ka-lo-fia) officially opened for business in October 2011.
Being newlywed and new business partners, our personal and professional relationships had no boundaries. We were stepping on each other's toes, telling each other what to do with our clients and what's the right or wrong way to get our ducks in a row. It was hurting us. However, with the help of our mentor, we were able to set boundaries for both of our relationships and slowly put things in order for the business.
When we built the business in 2011, we didn't have any funds to support the company. We bootstrapped it along the way. Because of that, I ended up taking on a full-time position at Sears Holdings from May 2014 to June 2016 to help fund the company and take on a part-time role on the projects at Chykalophia.
It was not until June 2016 that we were able to see some traction and growth in the company. I knew that I won't be able to juggle everything after delivering my first child. I chose to officially join the company full-time again in July 2016.
Today, Chykalophia is a woman minority-owned web agency helping women-led brands transform their website into platforms that drive business growth. Through our proven process, we get them the clarity they need to craft a brand that delights their customers beyond pretty design, and delivers a no-brainer user experience. We build the foundational strategies for their business and craft high-performance websites and digital tools that enable them to sell at scale.
Example talks
Web Design is Not Just an Art: 5 Guides to Get You More Conversion
A website needs to look good and be aesthetically pleasing, but it should not be the only focus. It should be easy to navigate and understand, and should be built with the purpose of converting visitors. Too often, websites are created with the intention of being art pieces, and while these are visually appealing, they often hinder the user experience and do not generate the desired conversions.
Learn how to optimize your website for conversions to ensure success & positive experience for your target audience.
Made to Sell: Creating Websites that Convert
Sure, in today’s business world having a website is almost a requirement. But what that website achieves, beyond simply showing you live in the digital world, is entirely up to you. Just because you built something does not mean the masses will come to learn more about your brand, buy your products, or sign up for your services. It would be great if that was the case, but it isn’t.
Pulled from my bestselling book, Made to Sell: Creating Websites that Convert, I'll reveal the tips and tricks to transform your website, and in turn, your brand and revenue. Whether you have a simple one page site or a complex retail store with thousands of products.
2x Your Site's Conversions without Learning Code
Leverage a simple tool from UX, called User Journey to help you create an alignment between your customers and your brand online. You'll be able to identify touchpoints and digital channels that will help you convert more leads and sales on your website without learning any single line of code.
During this workshop, you will understand the right target audience for your brand and website and how your product/service can help them, identify touchpoints on your website for better conversions online, and leverage the user journey map to create connections and experiences for your users.