Member since August 2026
Erin Hoy is a sought-after personal brand strategist and the founder of Her Digital Legacy, a premier branding firm for high-level female CEOs and founders. She helps industry leaders transform their real-world authority into a standout digital presence through clarity-driven strategy and high-touch execution. Known for her ability to distill complex leadership into compelling personal brands, Erin crafts digital identities that command attention, build credibility, and drive business growth.
Before launching Her Digital Legacy, Erin led award-winning marketing campaigns at both regional and national levels, bringing a creative yet strategic lens to brand storytelling. Today, she partners with visionary founders through Personal Brand Intensives, Digital PR, and executive-level social media management—helping them build names that carry weight, online and off.
What I love most is helping high-level women bring their vision to life online—translating their real-world credibility into a digital presence that reflects who they are and where they’re going. My clients are already leaders. They don’t need help being impressive. What they need is a strategic partner who can make sure that reputation shows up clearly and consistently in the digital space.
One of the most rewarding parts of my work is watching a client get genuinely excited about showing up online. I’ve seen women who were quiet on social media light up when their brand finally feels aligned. When the strategy clicks, they’re not just posting—they’re leading with clarity and confidence.
This work is equal parts storytelling, positioning, and advocacy. I care deeply about helping women be recognized not just for what they’ve done, but for the value they bring to every room they enter. That’s what keeps me doing this, over and over again.
One of my favorite stories to share from the stage is how I got an engineering firm—yes, an engineering firm—to go viral on TikTok, YouTube Shorts, and Instagram by leaning into personal branding.
As their Social & Digital Media Coordinator, I threw out the stiff corporate playbook and introduced a bold new strategy: highlight the people behind the projects. I created content that celebrated engineers hitting milestones, brought humor into technical spaces, and showed the real humans behind the hard hats. The result? We became the first engineering firm in our region to go viral because of that approach—earning both regional and national recognition for our digital presence.
It’s a story I love because it proves that visibility isn’t reserved for influencers—it’s for anyone who’s willing to show up with clarity and authenticity.
I’ve always been an entrepreneur at heart. My mom likes to remind me that as a kid, I insisted on having my own business cards—complete with a made-up title and logo. That drive to build something of my own never left.
At 21, I launched my first official LLC: The Messy Brunette, a handmade accessories brand that started in my parents' basement. I was sewing headbands, photographing them on my iPhone, and figuring out Shopify and social media by trial and error. But what I really fell in love with wasn’t just the product—it was the brand building. I realized I was less interested in inventory and more fascinated by how I could shape perception through storytelling, visuals, and voice.
That experience led me into the world of corporate marketing, where I eventually joined an engineering firm as their Social & Digital Media Coordinator. It was there I saw the power of personal branding on a whole new level. I led the strategy that got the firm to go viral—on TikTok, Instagram, and YouTube Shorts—by showing the faces behind the work, highlighting individual achievements, and leaning into human-first storytelling. We became the first engineering firm in our region to gain that level of traction and went on to win both regional and national awards for our digital presence.
That success proved something I’d long believed: authority and expertise are not enough if people don’t see them. I founded Her Digital Legacy to help high-level women make sure their digital presence reflects their real-world credibility—so they can grow their impact, expand their opportunities, and build a brand that actually matches the weight of their work.
One of my favorite stories to share from the stage is how I got an engineering firm—yes, an engineering firm—to go viral on TikTok, YouTube Shorts, and Instagram by leaning into personal branding.
As their Social & Digital Media Coordinator, I threw out the stiff corporate playbook and introduced a bold new strategy: highlight the people behind the projects. I created content that celebrated engineers hitting milestones, brought humor into technical spaces, and showed the real humans behind the hard hats. The result? We became the first engineering firm in our region to go viral because of that approach—earning both regional and national recognition for our digital presence.
It’s a story I love because it proves that visibility isn’t reserved for influencers—it’s for anyone who’s willing to show up with clarity and authenticity.
I’ve always been an entrepreneur at heart. My mom likes to remind me that as a kid, I insisted on having my own business cards—complete with a made-up title and logo. That drive to build something of my own never left.
At 21, I launched my first official LLC: The Messy Brunette, a handmade accessories brand that started in my parents' basement. I was sewing headbands, photographing them on my iPhone, and figuring out Shopify and social media by trial and error. But what I really fell in love with wasn’t just the product—it was the brand building. I realized I was less interested in inventory and more fascinated by how I could shape perception through storytelling, visuals, and voice.
That experience led me into the world of corporate marketing, where I eventually joined an engineering firm as their Social & Digital Media Coordinator. It was there I saw the power of personal branding on a whole new level. I led the strategy that got the firm to go viral—on TikTok, Instagram, and YouTube Shorts—by showing the faces behind the work, highlighting individual achievements, and leaning into human-first storytelling. We became the first engineering firm in our region to gain that level of traction and went on to win both regional and national awards for our digital presence.
That success proved something I’d long believed: authority and expertise are not enough if people don’t see them. I founded Her Digital Legacy to help high-level women make sure their digital presence reflects their real-world credibility—so they can grow their impact, expand their opportunities, and build a brand that actually matches the weight of their work.