I’m a 3x Emmy-winning journalist with two decades in broadcast news and a stint in PR. I've been on both sides of the communications fence, reported from America’s heartland, its bread basket, and now the Big Apple for the past 13 years. I’ve chased breaking news, uncovered systemic failures, and elevated untold stories — but the most overlooked stories? The ones buried in your brand.
Helping everyday people, brands and nonprofits uncover the stories they're not telling. If you want to land media coverage, you have to think like a reporter. Far too often pitches miss the mark (if they're even seen!). I help audiences mine the stories already in-house, add a dash of heart and character-centered storytelling to create pitches the media will want to cover. I teach audiences who, when and how to pitch newsrooms, how to prep for appearances and how to turn that one story into multi-platform marketing content. Let's land that pitch!
A few year ago, I covered the story of Dr. Arlene McTeer, an emergency room physician in Brooklyn who had saved countless lives at the height of the COVID-19 pandemic. But her sacrifice took a personal toll. She contracted the virus herself and never recovered. This fearless woman who wanted to be a doctor since she was 6 and chose to work in underserved hospitals found herself on the other side of the equation, bedridden from Covid complications—desperately in need of a kidney. The irony, right? Several months after covering her story a donor came forward. She told me she saw Arlene's story which was picked up in other markets and could be viewed online and got tested to see if she was a match. Can you believe it??? That coverage gave Arlene more than visibility. It literally gave her life. Yet, I might never have even heard about her need for a donor. It just so happened word spread at her hospital and someone just happened to know someone at my news station. But for such a desperate need I just kept thinking: her family, her doctor's association, anyone who cared about this woman should have sent out a news release or request for media coverage. They should have partnered with the National Kidney Foundation; I can only imagine they would have been happy to raise awareness about Arlene's donor search and elevate the conversation about kidney donation, overall. But those are not the kinds of things "regular" people think about doing. And, unbelievably, I've found many brands and nonprofits don't think outside the box about ways to generate media coverage. I think that's what really drove home this career-long frustration I've had with knowing countless stories out there are going untold because people just don't think like I do, they don't think like a reporter.
Home alone, watching "Oprah" as a child while my single-mom worked double shifts, I could never have imagined I would build the life and career I have. But somehow it all led to this. I've spent 20 years crossing the country, telling thousands of stories on TV. I've always believed "movement is life." This pivot -- teaching others how to tell their own stories -- feels both natural and necessary.
More than 100 miles
A few year ago, I covered the story of Dr. Arlene McTeer, an emergency room physician in Brooklyn who had saved countless lives at the height of the COVID-19 pandemic. But her sacrifice took a personal toll. She contracted the virus herself and never recovered. This fearless woman who wanted to be a doctor since she was 6 and chose to work in underserved hospitals found herself on the other side of the equation, bedridden from Covid complications—desperately in need of a kidney. The irony, right? Several months after covering her story a donor came forward. She told me she saw Arlene's story which was picked up in other markets and could be viewed online and got tested to see if she was a match. Can you believe it??? That coverage gave Arlene more than visibility. It literally gave her life. Yet, I might never have even heard about her need for a donor. It just so happened word spread at her hospital and someone just happened to know someone at my news station. But for such a desperate need I just kept thinking: her family, her doctor's association, anyone who cared about this woman should have sent out a news release or request for media coverage. They should have partnered with the National Kidney Foundation; I can only imagine they would have been happy to raise awareness about Arlene's donor search and elevate the conversation about kidney donation, overall. But those are not the kinds of things "regular" people think about doing. And, unbelievably, I've found many brands and nonprofits don't think outside the box about ways to generate media coverage. I think that's what really drove home this career-long frustration I've had with knowing countless stories out there are going untold because people just don't think like I do, they don't think like a reporter.
Home alone, watching "Oprah" as a child while my single-mom worked double shifts, I could never have imagined I would build the life and career I have. But somehow it all led to this. I've spent 20 years crossing the country, telling thousands of stories on TV. I've always believed "movement is life." This pivot -- teaching others how to tell their own stories -- feels both natural and necessary.