Paige Williams

Narrative Intelligence Researcher & Innovation Strategist at Story Keys

Member since May 2025

Leadership

Education: Millsaps College - University of Montana
New York, NY, USA

Biography

Paige Williams is a Narrative Intelligence researcher, innovation strategist, bestselling author, filmmaker, and founder whose work explores how the stories we live inside shape leadership, decision-making, innovation, and change.

She is developing and researching the emerging field of Narrative Intelligence and is the author of The Twelve Creative Keys. Previously, Paige founded and led AudPop, a global technology platform serving more than 80,000 filmmakers and creators.

Drawing on applied research, strategy, pattern recognition, storytelling, and more than a decade of founder experience, Paige works with leaders navigating complexity and building what does not yet have a playbook.

She has spoken and facilitated for organizations and audiences including Microsoft, Nasdaq, ALPS, and the Montana Chamber of Commerce.

Passion

I’m fascinated by how people make sense of complexity, especially when the old maps stop working. My work explores how the narratives through which we interpret experience shape what we see, the choices we make, and what becomes possible next. I’m especially energized by working alongside founders, researchers, executives, and creators who are building what does not have a playbook yet.

Best Story

For more than a decade, I built AudPop, a technology platform that connected more than 80,000 filmmakers and creators with brands, audiences, and opportunities around the world.

I raised capital, built teams, navigated constant uncertainty, and learned firsthand what it means to create something before there is a map for it.

Eventually, I realized that some of the hardest problems I was facing were not strategic problems. They were interpretive ones. The story I believed about success, responsibility, identity, and what I had to keep carrying was shaping the decisions I could see.

That experience became part of the inquiry that now drives my work: How do the stories we live inside shape what we notice, what we believe is possible, and how we act when the future is uncertain?

Origin Story

I started as a documentary filmmaker, captivated by the power of story to shape how we see ourselves and the world.

That curiosity led me to build AudPop, a global technology company serving more than 80,000 filmmakers and creators. Building a company taught me something unexpected: stories do not only live in films, books, or presentations. They operate underneath strategy, culture, identity, leadership, and decision-making.

After more than a decade as a founder, I began investigating that idea more deliberately.

Today, I am developing and researching Narrative Intelligence: our capacity to recognize the narratives shaping how we interpret experience, discern what is actually true, remain open to other possibilities, choose consciously, and live those choices.

My work now sits at the intersection of research, innovation, strategy, storytelling, and lived founder experience. I work with people doing consequential, original work who are trying to think clearly and move intelligently when there is no obvious map.

Example Talks

The Twelve Creative Keys: What Change Actually Asks of Us

Change rarely fails because people lack ambition or insight. More often, change asks something different of us at different moments. Based on Paige Williams’s bestselling book The Twelve Creative Keys, this keynote explores the emotional and narrative patterns that shape how people move through uncertainty, resistance, creativity, and transformation. Audiences leave with a practical framework for recognizing what is getting in the way, working with the story underneath it, and taking the next aligned action.​

Human Judgment in the Age of AI

Access to information and machine-generated answers is accelerating faster than our ability to interpret them. This keynote explores what happens to discernment, agency, and decision-making when fluency can be mistaken for truth and speed for certainty. Paige gives leaders a practical way to examine the frames shaping a decision, hold competing interpretations, and protect the human judgment that consequential choices still require.

Leading When There Is No Playbook

Technology, markets, roles, and assumptions can change faster than established leadership models can keep up. This keynote explores how leaders make consequential decisions when precedent is incomplete, interpretations conflict, and the answer is not obvious. Paige shows how Narrative Intelligence helps leaders separate fact from interpretation, challenge inherited assumptions, expand the options they can see, and make clearer choices under uncertainty.

Narrative Intelligence: The Stories Choosing for Us

​Most conversations about narrative focus on telling a better story. This keynote begins one step earlier: noticing the stories, interpretations, and assumptions already shaping what we see, what we make things mean, and which choices appear available. Paige introduces Narrative Intelligence as an emerging framework for moving from storytelling to story awareness — because we cannot choose differently until we can see the story choosing for us.​

Topics/Keywords

womens leadership executive coaching for women creativity authentic leadership montana burnout prevention startups female founder company exits video marketing artificial intelligence marketing video brand storytelling discover storytelling as your secret sales weapon storytelling video production filmmaking independent filmmaking film festivals platforms b2b b2b2c shifting the narrative human narrative ai and narrative imagination

Featured Video

I am willing to travel more than 100 miles
Yes
I generally get paid for speaking but make exceptions

Best Story

For more than a decade, I built AudPop, a technology platform that connected more than 80,000 filmmakers and creators with brands, audiences, and opportunities around the world.

I raised capital, built teams, navigated constant uncertainty, and learned firsthand what it means to create something before there is a map for it.

Eventually, I realized that some of the hardest problems I was facing were not strategic problems. They were interpretive ones. The story I believed about success, responsibility, identity, and what I had to keep carrying was shaping the decisions I could see.

That experience became part of the inquiry that now drives my work: How do the stories we live inside shape what we notice, what we believe is possible, and how we act when the future is uncertain?

Origin Story

I started as a documentary filmmaker, captivated by the power of story to shape how we see ourselves and the world.

That curiosity led me to build AudPop, a global technology company serving more than 80,000 filmmakers and creators. Building a company taught me something unexpected: stories do not only live in films, books, or presentations. They operate underneath strategy, culture, identity, leadership, and decision-making.

After more than a decade as a founder, I began investigating that idea more deliberately.

Today, I am developing and researching Narrative Intelligence: our capacity to recognize the narratives shaping how we interpret experience, discern what is actually true, remain open to other possibilities, choose consciously, and live those choices.

My work now sits at the intersection of research, innovation, strategy, storytelling, and lived founder experience. I work with people doing consequential, original work who are trying to think clearly and move intelligently when there is no obvious map.

I am willing to travel more than 100 miles
Yes
I generally get paid for speaking but make exceptions

Example Talks

The Twelve Creative Keys: What Change Actually Asks of Us

Change rarely fails because people lack ambition or insight. More often, change asks something different of us at different moments. Based on Paige Williams’s bestselling book The Twelve Creative Keys, this keynote explores the emotional and narrative patterns that shape how people move through uncertainty, resistance, creativity, and transformation. Audiences leave with a practical framework for recognizing what is getting in the way, working with the story underneath it, and taking the next aligned action.​

Human Judgment in the Age of AI

Access to information and machine-generated answers is accelerating faster than our ability to interpret them. This keynote explores what happens to discernment, agency, and decision-making when fluency can be mistaken for truth and speed for certainty. Paige gives leaders a practical way to examine the frames shaping a decision, hold competing interpretations, and protect the human judgment that consequential choices still require.

Leading When There Is No Playbook

Technology, markets, roles, and assumptions can change faster than established leadership models can keep up. This keynote explores how leaders make consequential decisions when precedent is incomplete, interpretations conflict, and the answer is not obvious. Paige shows how Narrative Intelligence helps leaders separate fact from interpretation, challenge inherited assumptions, expand the options they can see, and make clearer choices under uncertainty.

Narrative Intelligence: The Stories Choosing for Us

​Most conversations about narrative focus on telling a better story. This keynote begins one step earlier: noticing the stories, interpretations, and assumptions already shaping what we see, what we make things mean, and which choices appear available. Paige introduces Narrative Intelligence as an emerging framework for moving from storytelling to story awareness — because we cannot choose differently until we can see the story choosing for us.​

Topics/Keywords

womens leadership executive coaching for women creativity authentic leadership montana burnout prevention startups female founder company exits video marketing artificial intelligence marketing video brand storytelling discover storytelling as your secret sales weapon storytelling video production filmmaking independent filmmaking film festivals platforms b2b b2b2c shifting the narrative human narrative ai and narrative imagination