Member since April 2025
Stacey Ross Cohen, CEO and founder of Co-Communications, is a best-selling author (Brand Up series), TEDx speaker, and adjunct marketing professor at Fordham University, who earned her stripes on Madison Avenue and at major television networks. She excels at building brands, expertly positioning their narratives to succeed in fiercely competitive markets and has earned numerous accolades including recognition from Forbes Enterprise, City & State NY/Power100, PRSA Practitioner of the Year, and named Crain's New York Business' Notable Leader in Advertising, Marketing, and PR (2023) for her work in the field. Stacey holds a BS from Syracuse University, an MBA from Fordham University, and a Media, Entertainment, & Technology certificate from NYU Leonard Stern School of Business.
Marketing of You: From Invisible to Irresistible
My experience growing up as a twin fueled my passion for personal branding and the power of marketing yourself. I draw on 25+ years of experience building personal brands for CEOs, business owners, entrepreneurs—and yes, young professionals. I’m a storyteller at heart, skilled in crafting compelling narratives and launching brands into the spotlight. I cherish my gift for helping clients tap into their unique voice to make an outsized impact—in job interviews, boardrooms, and everywhere in between. As a twin, forging a unique identity wasn’t a choice—it was a necessity. The longing to distinguish myself resonates deeply, and my experience sharpened my ability to stand out amid constant comparisons, insensitive remarks, and name mix-ups. Growing up, the best compliment I could receive was, “Stacey, you are so unique!” This experience shaped my life’s work: helping others confidently answer the million-dollar question—Why choose you?
I grew up in a small Brooklyn apartment with two incredibly hard-working entrepreneurial parents who taught me the value of grit, hustle, and possibility despite limited means and no college degrees. At 14, eager to earn more than babysitting wages, I launched my first business—a home waitress service with a friend. That early taste of entrepreneurship and constant exposure to business talk at the dinner table planted the seeds for what would become my life's work. I had a short stint in corporate: CBS and a major advertising agency, but I knew there was more. Years later, while freelancing for a Connecticut agency, I had an epiphany: I was assigned to develop an annual report for biotech going public but was not allowed to speak directly to the client. That disconnect was everything I knew not to do in marketing—because real communication requires collaboration. That spark became the foundation of Co-Communications, launched from a spare bedroom in 1997. "Co" stands for collaboration—working with clients and partners—to build bold brands, fuel growth, and create meaningful impact.
My experience growing up as a twin fueled my passion for personal branding and the power of marketing yourself. I draw on 25+ years of experience building personal brands for CEOs, business owners, entrepreneurs—and yes, young professionals. I’m a storyteller at heart, skilled in crafting compelling narratives and launching brands into the spotlight. I cherish my gift for helping clients tap into their unique voice to make an outsized impact—in job interviews, boardrooms, and everywhere in between. As a twin, forging a unique identity wasn’t a choice—it was a necessity. The longing to distinguish myself resonates deeply, and my experience sharpened my ability to stand out amid constant comparisons, insensitive remarks, and name mix-ups. Growing up, the best compliment I could receive was, “Stacey, you are so unique!” This experience shaped my life’s work: helping others confidently answer the million-dollar question—Why choose you?
I grew up in a small Brooklyn apartment with two incredibly hard-working entrepreneurial parents who taught me the value of grit, hustle, and possibility despite limited means and no college degrees. At 14, eager to earn more than babysitting wages, I launched my first business—a home waitress service with a friend. That early taste of entrepreneurship and constant exposure to business talk at the dinner table planted the seeds for what would become my life's work. I had a short stint in corporate: CBS and a major advertising agency, but I knew there was more. Years later, while freelancing for a Connecticut agency, I had an epiphany: I was assigned to develop an annual report for biotech going public but was not allowed to speak directly to the client. That disconnect was everything I knew not to do in marketing—because real communication requires collaboration. That spark became the foundation of Co-Communications, launched from a spare bedroom in 1997. "Co" stands for collaboration—working with clients and partners—to build bold brands, fuel growth, and create meaningful impact.
