Ameeta Soni
CMO I Growth Advisor I Board Member I Investor at Altek Consulting and Maroon Venture Partners Fund
Internet
Education: St. Stephen's College - MBA, University of Chicago Booth School of Business; MS, University of Massachusetts, Amherst
Boston, MA, USA
Biography
Ameeta Soni is a C-level marketing expert, consultant, serial entrepreneur, and investor. She has broad experience driving revenues and profits by executing winning strategies, launching new products, penetrating markets, rapidly growing demand, building strong brands, and creating strategic partnerships. Ameeta launched products which contributed over $600M in sales, and helped raise over $90M in venture capital. Ameeta serves as fractional or interim Chief Marketing Officer for technology and digital health companies. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. She grew revenues 300% at VFA, a global provider of SaaS and tech-enabled services. VFA was acquired by a PE-backed company. She earlier founded FitTrace, a provider of body composition app for athletes; Aanza, a product lifecycle management software company, and Aanza AutoID Group, provider of RFID technology services.
Ameeta is a member of the investment committee at Maroon Venture Partners Fund and a board observer/advisor at its portfolio companies HomeBinder, OmPractice, and TOP The Organic Project. She is a mentor at Techstars, Springboard, LearnLaunch, and VietChallenge accelerators. She has also served as an Entrepreneur-in-Residence at business Incubators in Vietnam. Ameeta is a charter member at TiE Boston and past chair of the MIT Enterprise Forum of Cambridge.
Passion
Transforming cool technologies into successful companies
I am willing to travel
More than 100 miles
When it comes to payments
Everything is negotiable
Topics
Example talks
Top Five Trends in Digital Health for 2021 and Beyond
Digital Health leverages technology to improve people's health and wellness by delivering personalized careened information to patients and providers more conveniently and cost effectively. It covers a broad spectrum from mobile apps to artificial intelligence, wearables to robotic caregivers, and from ingestible sensors to electronic records. Its use has exploded during the pandemic.
Attendees will take away a deep appreciation of the different facets of digital health and its trends for 2021 and beyond.
Digital Health
Moderator, MIT Enterprise Forum Cambridge Launch Clinic on Digital Health
Developing a Business Model for Your Startup
Gave a talk and participated in panel discussion on developing business models for startups. I discussed the pros/cons and examples for a diverse set of revenue models for software/online, and hardware companies.
Boot-camp for Start-ups
As Entrepreneur-in-Residence, held 2-day Boot Camp for current cohort and alum companies for incubator in Vietnam.
How do you Design & Build Your Product/Service?
Talk at MIT Enterprise Forum of Cambridge Start Smart Class
IOT Megatrends Driving Business
Moderated panel discussion on IoT Megatends at TiE Startupcon with speakers discussing experiences from Scheneider Electric, Verizon, Microsoft , and P&G.
Strategic Planning for Small Businesses
Panelist, Small Business of New England (SBANE)
Marketing for Entrepreneurs
Talk at TiE Boston
Telemedicine and Telehealth
Panelist, MIT
Multi-Channel Marketing
Panelist at Boston Entrepreneurs' Network
Compensation Strategies for Technology Startups
Panelist, Springboard conference
Re-thinking the CMO to deliver increased value
Panelist, Marketing 360Exchange
Writing a Business Plan
Workshop, MIT Enterprise Forum of Cambridge
Startup Business Plans and Investor Pitches
Moderated over 75 Launch Smart Clinics at MIT Enterprise Forum of Cambridge
How AI will transform business
Moderator, panel discussion, TiE-Boston
The Future of IoT
Moderator, panel discussion at TiE-Boston
Digital Health: How do we get to Universal Adoption
Moderator, panel discussion at TiE Boston
Human Capital: Keys to Recruitment & Management
Panelist, Springboard Enterprises Alumnae Caucus
How to make the most of your Marketing Dollars
Panelist, TiE Boston
Challenges Facing Women of Color Seeking to Become Corporate Directors
Panelist, The Boston Club/The Partnership:
How to Market Your Small Business Differently
Panelist, TiE Boston
Capturing Defense and Federal Contracts
Presenter/panelist at National Defense Industrial Association Small Business Conference
Strategic Alliances and Partnerships
Panelist, Boston Entrepreneurs' Network
Survival Strategies for Entrepreneurs
Panel discussion at TiE Boston
Growing Your Business
Panelist at TiE Boston
Product Positioning
Workshop at the MIT Enterprise Forum of Cambridge
Hiring for Start-ups
Seminar at Simmons College
Managing Product Lifecycles
Workshop at Conference Board Marketing Conference
Managing Product Life Cycle for Top Line Growth
Workshop at Commonwealth Institute
Academics as Entrepreneurs
Talk at UMass Amherst College of Natural Sciences and Mathematics
Revenue Focused Marketing Programs
Presentation at Sales, Licensing, Alliances & Marketing (SLAM) conference,
Big Tech: Strategy; Product and Market Development
Presentation at Booth Business School at University of Chicago
Marketing and Sales Intelligence: Using Data to meet the Buyer”
Presentation at Aberdeen Revenue Driven Marketing Summit
Making Marketing Part of your Whole Operation
Talk at Boston Entrepreneurs' Network
Go-to-Market Strategies for International Expansion
Talk at The Entrepreneurship Institute, Boston
Go-to-Market Strategies for Startups
Talk at Product Camp, Boston
Best Practices for Customer Advisory Boards
Talk at Product Camp Boston
Marketing: Nuts and Bolts for Startup Success
Talk at Startup Leadership Forum