Soni ameeta

Ameeta Soni

CMO I Growth Advisor I Board Member I Investor at Altek Consulting and Maroon Venture Partners Fund

Internet

Education: St. Stephen's College - MBA, University of Chicago Booth School of Business; MS, University of Massachusetts, Amherst
Boston, MA, USA

Biography

Ameeta Soni is a C-level marketing expert, consultant, serial entrepreneur, and investor. She has broad experience driving revenues and profits by executing winning strategies, launching new products, penetrating markets, rapidly growing demand, building strong brands, and creating strategic partnerships. Ameeta launched products which contributed over $600M in sales, and helped raise over $90M in venture capital. Ameeta serves as fractional or interim Chief Marketing Officer for technology and digital health companies. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. She grew revenues 300% at VFA, a global provider of SaaS and tech-enabled services. VFA was acquired by a PE-backed company. She earlier founded FitTrace, a provider of body composition app for athletes; Aanza, a product lifecycle management software company, and Aanza AutoID Group, provider of RFID technology services.
Ameeta is a member of the investment committee at Maroon Venture Partners Fund and a board observer/advisor at its portfolio companies HomeBinder, OmPractice, and TOP The Organic Project. She is a mentor at Techstars, Springboard, LearnLaunch, and VietChallenge accelerators. She has also served as an Entrepreneur-in-Residence at business Incubators in Vietnam. Ameeta is a charter member at TiE Boston and past chair of the MIT Enterprise Forum of Cambridge.

Passion

Transforming cool technologies into successful companies

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable

Topics

marketing startups sustainability entrepreneurship digital marketing innovation iot government strategic partnerships strategy marketing technology nonprofits saas edtech market analysis design product launch b2b marketing competitive analysis selling marketing for startups business models digital health nonprofit boards customer engagement account based marketing ai predictive analytics demand generation customer retention real estate technology customer advisory boards gotomarket strategies multichannel marketing abm marketing metrics martech sportstech serving on boards venture investing corporate boards telemedicine energy it customer feedback customer acquisition business plan marketing plan market resaerch user group market requirements product requirements pricing aec tech enabled services product market fit nonprofit board government sector designing building products vc backed company boards

Example talks

Top Five Trends in Digital Health for 2021 and Beyond

Digital Health leverages technology to improve people's health and wellness by delivering personalized careened information to patients and providers more conveniently and cost effectively. It covers a broad spectrum from mobile apps to artificial intelligence, wearables to robotic caregivers, and from ingestible sensors to electronic records. Its use has exploded during the pandemic.

Attendees will take away a deep appreciation of the different facets of digital health and its trends for 2021 and beyond.

Digital Health

Moderator, MIT Enterprise Forum Cambridge Launch Clinic on Digital Health

Developing a Business Model for Your Startup

Gave a talk and participated in panel discussion on developing business models for startups. I discussed the pros/cons and examples for a diverse set of revenue models for software/online, and hardware companies.

Boot-camp for Start-ups

As Entrepreneur-in-Residence, held 2-day Boot Camp for current cohort and alum companies for incubator in Vietnam.

How do you Design & Build Your Product/Service?

Talk at MIT Enterprise Forum of Cambridge Start Smart Class

IOT Megatrends Driving Business

Moderated panel discussion on IoT Megatends at TiE Startupcon with speakers discussing experiences from Scheneider Electric, Verizon, Microsoft , and P&G.

Strategic Planning for Small Businesses

Panelist, Small Business of New England (SBANE)

Marketing for Entrepreneurs

Talk at TiE Boston

Telemedicine and Telehealth

Panelist, MIT

Multi-Channel Marketing

Panelist at Boston Entrepreneurs' Network

Compensation Strategies for Technology Startups

Panelist, Springboard conference

Re-thinking the CMO to deliver increased value

Panelist, Marketing 360Exchange

Writing a Business Plan

Workshop, MIT Enterprise Forum of Cambridge

Startup Business Plans and Investor Pitches

Moderated over 75 Launch Smart Clinics at MIT Enterprise Forum of Cambridge

How AI will transform business

Moderator, panel discussion, TiE-Boston

The Future of IoT

Moderator, panel discussion at TiE-Boston

Digital Health: How do we get to Universal Adoption

Moderator, panel discussion at TiE Boston

Human Capital: Keys to Recruitment & Management

Panelist, Springboard Enterprises Alumnae Caucus

How to make the most of your Marketing Dollars

Panelist, TiE Boston

Challenges Facing Women of Color Seeking to Become Corporate Directors

Panelist, The Boston Club/The Partnership:

How to Market Your Small Business Differently

Panelist, TiE Boston

Capturing Defense and Federal Contracts

Presenter/panelist at National Defense Industrial Association Small Business Conference

Strategic Alliances and Partnerships

Panelist, Boston Entrepreneurs' Network

Survival Strategies for Entrepreneurs

Panel discussion at TiE Boston

Growing Your Business

Panelist at TiE Boston

Product Positioning

Workshop at the MIT Enterprise Forum of Cambridge

Hiring for Start-ups

Seminar at Simmons College

Managing Product Lifecycles

Workshop at Conference Board Marketing Conference

Managing Product Life Cycle for Top Line Growth

Workshop at Commonwealth Institute

Academics as Entrepreneurs

Talk at UMass Amherst College of Natural Sciences and Mathematics

Revenue Focused Marketing Programs

Presentation at Sales, Licensing, Alliances & Marketing (SLAM) conference,

Big Tech: Strategy; Product and Market Development

Presentation at Booth Business School at University of Chicago

Marketing and Sales Intelligence: Using Data to meet the Buyer”

Presentation at Aberdeen Revenue Driven Marketing Summit

Making Marketing Part of your Whole Operation

Talk at Boston Entrepreneurs' Network

Go-to-Market Strategies for International Expansion

Talk at The Entrepreneurship Institute, Boston

Go-to-Market Strategies for Startups

Talk at Product Camp, Boston

Best Practices for Customer Advisory Boards

Talk at Product Camp Boston

Marketing: Nuts and Bolts for Startup Success

Talk at Startup Leadership Forum