Elizabeth Oates

Managing Partner at Knox Oates Foresights

Market Research

Education: St. Norbert College - University of Wisconsin
Chicago, IL, USA

Biography

Elizabeth Oates is a 20-year insights veteran who has proven experience building insights functions to drive business impact. She’s created consumer centricity centers of excellence, dramatically grown topline revenue for multi-billion-dollar retailers, driven innovation for products and experiences and redefined the strategic roles of consumer-based functions to maximize impact. Oates serves as a thought-leader for future-proofing the enterprise and the industry, recently penning a book titled “More Than Just Interesting: How to Build an Insights Function for Impact”. She is a two-time Boston Marathon qualifier, ultramarathoner and St. Jude Children's Research Hospital Hero.

Passion

I inspire and lead others to harness their potential by finding the intersection of their passion and their talent. It's at that intersection where you'll find your greatest success.

Best Story

I am not here to be interesting. And I want those who listen to my keynotes to set a goal to never be interesting. Why? Because being interesting - just interesting - doesn't drive success. You must be more than just interesting: you must be impactful.

I leverage my 20 years of corporate insights experience - including growing businesses, building functions and developing teams - to push others to reach their potential.

Speaking Engagements

World Retail Congress

London, 05/14/25

Quirks Media Conference

London, 05/08/25

Enhancing Your Impact: An Insights Summit

Chicago, 04/22/25

VOX Wins Podcast

Podcast, 04/10/25

University of South Carolina

03/26/25

University of Wisconsin

Madison, WI, 03/10/25

Featured Video

Featured Book

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions

Topics

consumerinsights retail business strategy selfdevelopment business skills strategy marketing market research strategic foresight foresight

Best Story

I am not here to be interesting. And I want those who listen to my keynotes to set a goal to never be interesting. Why? Because being interesting - just interesting - doesn't drive success. You must be more than just interesting: you must be impactful.

I leverage my 20 years of corporate insights experience - including growing businesses, building functions and developing teams - to push others to reach their potential.

Speaking Engagements

World Retail Congress

London, 05/14/25

Quirks Media Conference

London, 05/08/25

Enhancing Your Impact: An Insights Summit

Chicago, 04/22/25

VOX Wins Podcast

Podcast, 04/10/25

University of South Carolina

03/26/25

University of Wisconsin

Madison, WI, 03/10/25