Elizabeth Oates is a 20-year insights veteran who has proven experience building insights functions to drive business impact. She’s created consumer centricity centers of excellence, dramatically grown topline revenue for multi-billion-dollar retailers, driven innovation for products and experiences and redefined the strategic roles of consumer-based functions to maximize impact. Oates serves as a thought-leader for future-proofing the enterprise and the industry, recently penning a book titled “More Than Just Interesting: How to Build an Insights Function for Impact”. She is a two-time Boston Marathon qualifier, ultramarathoner and St. Jude Children's Research Hospital Hero.
I inspire and lead others to harness their potential by finding the intersection of their passion and their talent. It's at that intersection where you'll find your greatest success.
More than 100 miles
I generally get paid for speaking but make exceptions
I am not here to be interesting. And I want those who listen to my keynotes to set a goal to never be interesting. Why? Because being interesting - just interesting - doesn't drive success. You must be more than just interesting: you must be impactful.
I leverage my 20 years of corporate insights experience - including growing businesses, building functions and developing teams - to push others to reach their potential.