Kathryn Rose is an innovator, and the founding CEO of award-winning technology platforms (getWise/channelWise) that powers expertise as a service for companies, communities, small businesses, professionals and IT channel vendors/partners to accelerate business or career growth. She is a former Wall Street executive sales leader and an author of 9 books. She has been featured in Forbes, Inc. Magazine, CBS Marketwatch, Fox News and more. She was recently named Worth Magazine Top 100 Entrepreneurs, Forbes Top 1000 innovators and a member of the prestigious Nasdaq Milestone Makers program
Prior to devoting her focus to her platform, Kathryn was an executive sales and marketing consultant for large global and local clients developing targeted online campaigns resulting in millions of engaged fans, followers and connections. Kathryn's experience has taken her from startup to multimillion dollar companies. She is an award-winning Wall Street sales leader driving $100 million+ in annual sales and in channel marketing with global B2B clients.
Kathryn is a highly sought after speaker at leading global industry events--Google, IBM, Dell Technologies, Women in Tech Global Summit and the Grace Hopper Celebration. Kathryn has received accolades for her vision, commitment, and leadership including the CompTIA Advancing Women in Technology Mentor of the Year Spotlight award, the ACW Lead award, the Women in Tech Global Ally award and more.
Kathryn is regarded for her grit, tenacity, creative problem solving, glass-half-filled approach and her ability to laugh, always. A tireless champion for diversity, Kathryn has received accolades for her vision, commitment, and leadership including being recently named to the Channel Futures Top DE&I Champions in Technology 101 list. The list recognizes individuals from diverse and multicultural backgrounds who are driving diversity, equity and inclusion in the technology channel through their words, actions and leadership.
I'm passionate about sales, tech, marketing, and, most importantly, my family!
More than 100 miles
I generally get paid for speaking but make exceptions
A few years ago, I was called at the last minute to fill in for a speaker at the IBM conference. At the time IBM was my biggest client and, of course, speaking at the IBM conference is an incredible honor, so I was extremely excited. When I looked at the date, however, I realized my son had an important event at school that I could not (or would not) miss, so I had to make some adjustments. In particular, I wasn't able to fly in the night before since there were no flights available and I had to be back in Boston for a 9:30 am event at my son's school, so I decided to do what anyone would do: fly out first thing in the morning and take the red-eye home that night. Yep.
This was February, mind you, so I was at the airport at 7 am and a big snowstorm had moved in overnight. We were delayed for hours, and when we finally got on the plane we were delayed further as we waited to get our wings de-iced. I started to panic because if we didn't take off in the next 10 minutes I wouldn't make my scheduled talk. We took off five minutes later.
I spent the next six hours worried that I would not be able to get from the airport to the conference hotel in time. I went online, booked car service, and asked the flight attendant if they could make an announcement when we landed to please let me off first. They did, and everyone was very polite in letting me run to my car. I arrived at the venue with five minutes to spare and did my talk, which was well received.
My flight back was delayed as well because of the snow back east, but by a small miracle we landed with JUST enough time for me to make it to my son's event. Of course I was wearing yesterday's clothes but hey, I did brush my teeth! I felt like I was back in college. It was worth it in the end, though. I solidified my relationship with the client, went down in history at my company and, most importantly, didn't disappoint my son.
In 2007 I was working for a Wall Street firm, doing very well, and expecting my first child; such an exciting time! Then in what seemed like the blink of an eye, everything was upended. The mortgage market melted down, they shut our division, and my mother had a brain aneurysm that left her paraplegic. I had to find something else to do with my life that would allow me time to do what I needed for my family. I thought "hey, I can spell Google and this internet thing seems like it's going to be around for a while so let's see if I can do something with that!" I started by teaching myself SEO and then social media, eventually becoming an internationally-best-selling author of nine books and a speaker. I founded my first tech platform, the first-of-its-kind blog sharing network. I also started a successful consulting firm and then decided to take a detour back into corporate, going back to my first love: sales. I ran sales for a software company, where I learned a great deal more about the software development process and working with teams of developers. I was elected to the Executive Council for Advancing Women in Technology and was invited to be a faculty member for the premiere industry association. When they sold the company, I decided to start my own company again, and this time I wanted to design something that would have an impact. I have always been an advocate for women in business, as a mentor and sponsor in my corporate career, and a trainer, coach, and consultant as an entrepreneur. Women rising higher in their business lives doesn’t mean they rise instead of men, but alongside them. I started wiseHer to address the common challenges women face in growing in their corporate careers or businesses.
I also speak and train businesses in the areas of digital marketing, social media, and social selling for high-technology companies.
Sales for the reluctant salesperson. No matter what your role is in your company you're in SALES. This talk is specifically targeted to those who are not front line sales but play an important part in the process. Pre-sales, SME's, SE's and post-sales will benefit from these strategies.
Do you want to sell more this year? Have you ever given thought to what “listening” really is and how it can help you increase your conversions? In today’s selling world, buyers are increasingly educated and they are almost through the buyer's journey before they even engage with a salesperson. The challenge for today's sellers? They haven’t adapted to the new way buyers buy. The selling conversation is more about the buyer than it is about the sellers or their products. So how do sellers adapt and convert more? Listening. In this webinar, attendees will discover:
· The importance of listening in the sales process
· What top reps do in sales calls that sets them apart from the pack
· How you demonstrate “active” listening with your prospects.
· What are you listening for and how do you respond?
Feeling overwhelmed with all the different social media platforms and tools? Does your blood pressure rise every time Facebook changes its design or a new “hot” network is formed?
You’re not alone. If you’re like most business owners, you don’t want to try and be everything to everyone.
You want branded content that reaches targets qualified prospects and traffic to your website effectively.
You're looking to choose your social media activities wisely, without getting consumed by all of the options.
You simply want to know WHAT WORKS BEST.
During this must-attend session we will discuss:
- Uncovering and connecting with your audience
- How to reframe your thinking about social media and shape it into what you need for your business
- Understanding the various social media sites and selecting the best ones for your business
- Creating a presence and building your brand
- Monitoring success and adapting to change to determine your specific payoff