Philippa G.

President at Websites That Win International

Marketing and Advertising

Education: Birmingham University - University College, London
Santa Cruz, CA, USA

Biography

Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Owners and marketing executives hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment.

A past 20+ year member of the National Speakers Association, Philippa is now a frequent podcast guest, the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki, and has taught at three international business schools. She has a forthcoming book to be published in 2025.

Passion

Persuading business owners, entrepreneurs and decision-makers that delving into website analytics can be insightful and highly profitable! Find out where you're missing opportunities to grow revenue, develop new products, services and markets, and stop wasting time and resources on stuff that doesn't work. I speak in plain English, no techy jargon, and no graphs or pie charts . . .

Featured Video

Featured Book

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions

Topics

business strategy business development small businesses marketing strategies online marketing small business marketing digital marketing why marketers need big data insights google analytics data driven decision making author podcaster marketing strategy driving user engagement online women in business emarketing internet marketing ecommerce website marketing website optimization website strategy web analytics digital analytics small business management women entrepreneurship women in tech increase marketing conversion rates and sales conversion rate optimization customer experience consulting management consulting

Best Story

I have many stories of how clients created new online products or services that significantly enhanced revenue. These were based on insights from website analytics that we would never otherwise have known, often also targeting new markets and audiences at the same time.

For example, a B2B industrial wax manufacturer started a new eCommerce store for consumers to buy small amounts of wax for their home-made candles. A Silicon Valley corporate employment lawyer created a series of ebooks for employees to learn their rights in situations such as potential sexual harassment or unfair dismissal suits. Neither of these were the core customers of the business, and both initiatives generated additional income with very little fulfillment costs or staff resources. We could tell that visitors were coming to the website and leaving again - so instead, we found a way to sell them something valuable - a win-win all round!

Origin Story

I've always been fascinated by the potential of online tools for communication and business growth. I also find web analytics fascinating because of the power of what we can learn (while respecting visitor privacy and not being "cheesy" about it). And I'm very aware that the technology and analytics areas are both very male-oriented, and also very intimidating for people who aren't naturally excited by all that data!

That's why I started my speaking, writing and consulting business to inspire business owners to understand how analytics can help them, but doing it in English, not techy talk, and making it accessible, interesting - and profitable.

Example talks

Website Wealth – Finding the Hidden Gems

Almost every website is leaving money on the table, either in missed opportunities for new products, services or other revenue sources, for reaching new target markets, or in wasted money and resources. These insights are often far from obvious and can only be found using web analytics.  

In this program, Philippa will show you how to make full use of the diamond mine that digital analytics can be – in English and free of technical jargon! Learn how using these tools can grow your business, and how you can discover key nuggets of relevant actionable information without going into data overwhelm.

Your audience will learn:
1. The Metrics that Matter - how (and why) to prioritise the metrics that can change your online business results today
2. Plugging the Leaks - how to look for places where you may be losing valuable visitors or opportunities.
3. Secrets of your Site Search - why your own search engine is such a valuable market research tool, and how to use it for business growth.

https://www.youtube.com/watch?v=vrTiDUk5_6o

Speaking Engagements

From Niche to Empire:  Selling High Ticket Services

02/18/25