Philippa Gamse
President at Websites That Win International
Marketing and Advertising
Education: Birmingham University - University College, London
Santa Cruz, CA, USA
Biography
Philippa transforms confusing website data into profitable business strategies – and does it in a way your audience will actually understand.
With over 25 years in digital marketing analytics, Philippa has a rare gift: she can take complex data concepts and make them accessible, actionable, and engaging. No technical jargon, no overwhelming charts – just clear insights delivered through compelling stories and real-world examples that resonate with business leaders.
Speaking Experience:
- Presented in 9 countries and 30+ US states
- Taught at 3 international business schools
- Frequent podcast guest and workshop leader
- Specializes in making technical topics business-friendly
Proven Expertise:
- Reviewed 5,000+ websites (virtually all of them were leaving money on the table somewhere)
- Consulted with 500+ clients across North America, Europe, and Middle East
- Author of recently released "Website Wealth" (Amazon bestseller in 3 categories)
- Previous book "42 Rules for a Website That Wins" endorsed by Guy Kawasaki
What Your Audience Gets:
Philippa shows business leaders how to stop flying blind with their digital investments. Her audiences walk away with specific strategies to capture lost revenue, eliminate marketing waste, and identify new market opportunities – all explained in practical, implementable terms.
Perfect for: Business conferences, marketing events, leadership retreats, and any audience that wants to turn their website data into bottom-line results.
Passion
Persuading business owners and decision-makers that delving into website analytics can be insightful and highly profitable! Find out where you're missing opportunities to grow revenue, develop new products, services and markets, and stop wasting time and resources on stuff that doesn't work. I speak in plain English, no techy jargon, and no graphs or pie charts . . .
Best Story
It's very important to know and use the words that your customers will use, rather than your industry jargon.
Back in the days when I offered search engine optimisation services, I worked for an association of plastic surgeons. As part of their member benefits, the association provided a database of plastic surgeons that a consumer could search and find a surgeon to meet their needs.
This association said to me: “We want to be number one in Google for the search term ‘rhinoplasty’”.
Of course, I said: “Well yes, I could do that pretty easily because there's not much competition for the search term ‘rhinoplasty’. And that’s because everyday consumers are very unlikely to go to Google and put in ‘rhinoplasty’ because regular ordinary humans don't think like that! What they all think of is . . . a ‘nose job’”.
(When I'm speaking to live audiences and I tell this story, I always ask: “What would you look for?”, and the entire audience screams out together “Nose job!”)
The association was very concerned about this as a matter of professional pride. They said: “But we're highly qualified surgeons, we don't do nose jobs. We do rhinoplasty”. And I replied: “Absolutely. But to get your audience’s attention, you must speak the language that they speak, and use the words that they’re going to be looking for. Once you have them, you can educate them, and introduce them to the words of your choice, such as ‘rhinoplasty’.
Origin Story
I've always been fascinated by the potential of online tools for communication and business growth. I also find web analytics fascinating because of the power of what we can learn (while respecting visitor privacy and not being "cheesy" about it). And I'm very aware that the technology and analytics areas are both very male-oriented, and also very intimidating for people who aren't naturally excited by all that data!
That's why I started my speaking, writing and consulting business to inspire business owners to understand how analytics can help them, but doing it in English, not techy talk, and making it accessible, interesting - and profitable.
Example talks
Website Wealth – Finding the Hidden Gems that Grow your Business
Almost every website is missing obvious opportunities to better serve visitors and grow revenue. These insights show up in your analytics data – but many business leaders don't know where to look for them, or how to interpret what they find.
In this interactive session, Philippa will show you how to make full use of the diamond mine that website analytics can be. No technical jargon, no overwhelming charts – just clear insights about what your visitors really do and how to meet their needs. Through real examples, you'll see how small discoveries can reveal new product and service ideas, untapped markets, and lead to stronger customer relationships.
You’ll learn how to:
· Focus on the metrics that actually matter for growing your business (and ignore the rest)
· Identify where you're losing valuable visitors and potential customers in their journey
· Recognize hidden opportunities for new products, services, or market segments
· Apply simple techniques to turn confusing data into actionable business strategies
Speaking Engagements
Innovation Women Webinar - 05/14/2025
From Niche to Empire: Selling High Ticket Services
Featured Video
Featured Book
I am willing to travel
More than 100 miles
When it comes to payments
I generally get paid for speaking but make exceptions
Topics
Best Story
It's very important to know and use the words that your customers will use, rather than your industry jargon.
Back in the days when I offered search engine optimisation services, I worked for an association of plastic surgeons. As part of their member benefits, the association provided a database of plastic surgeons that a consumer could search and find a surgeon to meet their needs.
This association said to me: “We want to be number one in Google for the search term ‘rhinoplasty’”.
Of course, I said: “Well yes, I could do that pretty easily because there's not much competition for the search term ‘rhinoplasty’. And that’s because everyday consumers are very unlikely to go to Google and put in ‘rhinoplasty’ because regular ordinary humans don't think like that! What they all think of is . . . a ‘nose job’”.
(When I'm speaking to live audiences and I tell this story, I always ask: “What would you look for?”, and the entire audience screams out together “Nose job!”)
The association was very concerned about this as a matter of professional pride. They said: “But we're highly qualified surgeons, we don't do nose jobs. We do rhinoplasty”. And I replied: “Absolutely. But to get your audience’s attention, you must speak the language that they speak, and use the words that they’re going to be looking for. Once you have them, you can educate them, and introduce them to the words of your choice, such as ‘rhinoplasty’.
Origin Story
I've always been fascinated by the potential of online tools for communication and business growth. I also find web analytics fascinating because of the power of what we can learn (while respecting visitor privacy and not being "cheesy" about it). And I'm very aware that the technology and analytics areas are both very male-oriented, and also very intimidating for people who aren't naturally excited by all that data!
That's why I started my speaking, writing and consulting business to inspire business owners to understand how analytics can help them, but doing it in English, not techy talk, and making it accessible, interesting - and profitable.
Example talks
Website Wealth – Finding the Hidden Gems that Grow your Business
Almost every website is missing obvious opportunities to better serve visitors and grow revenue. These insights show up in your analytics data – but many business leaders don't know where to look for them, or how to interpret what they find.
In this interactive session, Philippa will show you how to make full use of the diamond mine that website analytics can be. No technical jargon, no overwhelming charts – just clear insights about what your visitors really do and how to meet their needs. Through real examples, you'll see how small discoveries can reveal new product and service ideas, untapped markets, and lead to stronger customer relationships.
You’ll learn how to:
· Focus on the metrics that actually matter for growing your business (and ignore the rest)
· Identify where you're losing valuable visitors and potential customers in their journey
· Recognize hidden opportunities for new products, services, or market segments
· Apply simple techniques to turn confusing data into actionable business strategies