Gina B.
CEO, Author, Speaker at The Boedeker Group
Women Empowerment
Education: Elmhurst University
Boulder, CO, USA
Biography
Gina Boedeker is a passionate advocate for living and working with intention. As a bestselling author of Hard Stop: Live with Intention and without Regret and a seasoned and successful business owner, Gina equips individuals and organizations with the tools they need to clarify their priorities, embrace work-life integration, and create the life they want to live.
Through her dynamic speaking engagements and workshops, Gina challenges audiences to break free from the relentless hustle, offering practical strategies to align their actions with their values.
Whether speaking to corporate leaders, entrepreneurs, or teams, Gina’s relatable approach, backed by real-world experience, leaves audiences inspired and equipped to take action.
Gina is the CEO of The Boedeker Group, a market insights company. She is the author of Hard Stop: Live with Intention and without Regret. She is a mom of 2, an outdoor enthusiast, and lives in Boulder, Colorado with her husband and children.
Passion
Living a life that reflects my deepest values and intentions is what makes me happiest.
Whether it’s reaching the summit of a challenging hike (which is y passion), finding stillness on a mountain ledge (nature calms me), or sharing laughter with my family around the dinner table (I prioritize those times with my family), I find joy in moments that are *fully* mine—moments where I feel present and alive that I intentionally created.
As the author of Hard Stop: Live with Intention and without Regret, I believe that life isn’t about juggling endless to-do lists or chasing someone *else’s* version of success. It’s about pausing, reflecting, and making intentional choices that align with who we truly are and what matters most to us. For me, that often means carving out time to explore the outdoors with my family, scaling a cliffside that both humbles and empowers me (and sometimes terrifies me!), or watching my children discover their own passions. These are the moments that anchor me and give me purpose.
What also makes me smile is seeing others discover this truth for themselves—stepping off the hamster wheel and stepping into the life *they’ve* always wanted to live. Whether I’m speaking to a room full of women leaders or guiding teams through workshops on work-life harmony, my smile is widest when I witness the “aha” moments where intentionality turns into action.
Life is short, but it’s also ours to design to our liking. That knowledge fuels my joy, my purpose... and my smile :)
Featured Video
I am willing to travel
More than 100 miles
When it comes to payments
I generally get paid for speaking but make exceptions
Topics
Best Story
I waited 27 long days to hear one word. Benign.
But, in those 3+ weeks I came to a powerful realization that has empowered me to share the intentionality message widely -- While I was nervous, scared, and in a strange pre-mourning phase (even crafting a letter in my head to the woman my husband would eventually wind up with, asking her to love my babies), I had realized that during this most confusing time in my life there was one thing I didn't have to live with. Regret.
I was 24, married to a guy I went to high school with, in a job I didn't like, in a place I didn't want to be living in. Until one night I remember very clearly looking around with a different set of eyes and asking myself -- "Am I living the life I want to be living?"
No. I wasn't. And I knew in that moment, I needed to change that. I needed to change myself.
I moved to NYC where I lived for 15 years. Eventually remarried, had kids, had the job I always wanted and worked hard for -- a Managing Director in a global publishing company. I had everything I wanted... on paper.
But, out of nowhere I got that feeling again and had to ask myself again: "Am I living the life I want to be living?"
I realized, no. I wasn't. And now the stakes were even higher! I was terrified because I had no other backup plan. I'd been at the same company for 15 years. I was in a a leadership position. I was going to just -- give that all up? Shares? 401k? For what?? To start something I didn't even begin to know how to start?
Yes.
Because, I wasn't living my life the way I wanted to be living it. I wasn't living my "why".
I share in my talk how to get specific about the life you want to be living. How to get off the hamster wheel and determine YOUR priorities that you *create* time around so that we all - when we get to the end of our lives can say -- I lived my life with intention, and without regret.
I built a company from an idea stage to a 7 figure successful business. Wrote a book, and have never once since I started it have I sacrificed my personal life for professional growth. By being clear on what truly matters to me, I am living the best life I could imagine and being the mom I want to be for my kids and the partner for my spouse.
Origin Story
I was going to go to graduate college, get a job, get married to the guy I went to high school with, and hang out forever in my hometown.
Turns out, that wasn't enough for me.
I did all of that, and then one day it hit me, "I'm not living the life I want to be living."
This started my intentionality journey. Writing, journaling, visioning something bigger; something more than I ever thought I was capable of.
My journey took me from St. Louis, Missouri to New York City where I was an Editor and then a Managing Director at a global publishing company for almost 15 years. I remarried, had two beautiful kids, had everything I could possibly want... on paper.
Like so many others, I was going through the motions. Who has time in the day (with a big job, big team, two small kids and a partner) to stop and think about what else they want in their lives? Who has the energy at the end of the day to think differently? Who has time for *themselves* when everyone else's priorities always surface?
That was me. I was going through the motions. I was tired, I was burned out, I was stressed out, and it was impacting my health.
Until I said - enough. Until I made *myself* a priority. Until I determined what, exactly, I wanted in my life and what I was going to create my life around. What was important for me to create time for?
In this journey I've moved from St. Louis to New York City, to now Boulder, Colorado where I run a successful market research business, wrote a best-selling book, and now speak on the importance of being clear on your priorities, building boundaries to protect them, and creating the life you want to be living. And I've never been happier.
Example talks
Hard Stop: Live with Intention and without Regret (living intentionally)
"Hard Stop: Live with Intention and without Regret" by Gina Boedeker
- Practical Tips for Living Intentionally.
- Setting Priorities and Creating Boundaries.
- Hands-on Activities and Inspirational Stories.
Gina Boedeker is the founder and CEO of The Boedeker Group (TBG), a market research company that helps their clients gather insights from their target markets to help grow their businesses. After fifteen years in publishing, she left her role as managing director of a global educational publisher to start her own company—one that offered the flexibility she needed to “mom” on her own terms and pursue passions outside of work.
She believes fiercely that you can deliver exceptional results professionally while living a full life. Making time for your passions, hobbies, adventures, friends, family and other priorities should be what you create your time around. She built her company around this premise and has grown it from an idea stage to a seven-figure business without having to sacrifice what is most important to her in her life.
That’s the message she wants to share and is her motivation for writing Hard Stop. She wants more people to live their lives with intention and without regret.