Misty L.

CEO at Sound View Financial Advisors

Financial Services and Wealth Management

Education: University of Connecticut
Walpole, MA, USA

Biography

Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of the DEMYSTIFYING MONEY book and a personal finance expert and resource for media outlets including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero, and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021 and US News and World Report called her one of the 9 Women in Finance to Follow "because sometimes you need life advice, not just financial advice."

When she isn't working, you can find her reading mysteries, skiing on the East Coast, or coaching her kids' basketball and field hockey teams.

Passion

I'm here to help show you and your audience that financial education can be more accessible, interesting, and fun! There's no need to make this boring because it’s so important that you feel good when you learn about money! If you don't feel good, it's much harder to take action.

So, if your audience has found success in many places but still feels insecure about their finances I would love to provide them with actionable tips and advice to build their confidence. Most of us have made financial mistakes in the past but the difference is whether we learn from it and move on, or not.

For those who do feel pretty good with money but want to learn more, there are many things we could cover to help them optimize their financial life. Wherever they are, I can meet them exactly where they're coming from with relatable stories and helpful advice.

Featured Video

Featured Book

My Podcast

I am willing to travel

More than 100 miles

When it comes to payments

I sometimes get paid for speaking

Topics

personal finance money mindset transition from corporate to entrepreneur financial literacy couples and money financial services financial topics women wisdom and wealth women and financial success women and wealth women empowerment women entrepreneurship entrepreunership author bestselling author on amazon podcast host podcasts podcast guest life coach podcaster

Best Story

My parents used to joke that my inheritance was what was in the change compartment in the car. Even though I wasn’t born with a silver spoon I do owe a lot of my success to them. My father has been self-employed my entire life. I joke that Bruce Springsteen was the only “boss” he ever listened to. There didn’t need to be a perfect job opportunity or important connections to be able to go out and make money. I’ve seen him transform his business several times to meet the needs that were out there. This helped me realize that my brain and time were more important assets than money or real estate.

My mother kept us going. During all those times that my Dad’s business was going through a rough patch or transformation she would be the one grinding. Even though she worked in minimum wage jobs her paycheck kept us safe and fed. She also is a great negotiator. When we struggled to pay the bills, she would be the one calling utility companies to keep the lights on or get what we needed. No matter how stressed out she was she never showed it and was always friendly. I don’t know anyone that doesn’t like her. Those skills are not taught in school.

What my parents never did was invest for the future. This has led to decades of financial stress. I want more people to understand you don’t have to be rich or an “expert” to invest. My favorite story outside of my own family is about Ronald Read who was a janitor that built an 8-million-dollar portfolio by buying and holding stocks on a modest income. There are plenty of very average people who have built wealth over time. We don't hear about it very often but these stories can inspire people to take action instead of waiting for a lottery or inheritance that may never materialize.

Origin Story

Money always fascinated me growing up. My father's business was successful in the 1980's but things took a turn in the 90's and never recovered. I started working when I was about 14 and wanted to figure out how to do more with it than just work and pay bills. I think I read every single book that had “rich” in the title that I could get my hands on. I didn’t know anyone personally that invested or felt good about money. During college I waited tables and bartended at a country club over the summers. A few of the women that would golf on Wednesday nights were successful businesswomen. One was an Insurance Agent and she worked her way up from the mailroom to one of the top sales agents at the company. I got a lot of free advice in that job. I studied Political Science at UConn but decided not to go to law school. I began working in Insurance and Financial Services soon after I graduated in 2002 and never looked back.