Jenny G.

CEO at BookSmarts Accounting and Bookkeeping

Accounting and Finance

Education: University of Utah
Kaysville, UT, USA

Biography

Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 30+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Jenny's work has been cited in Forbes, FOX, Entrepreneur Magazine, Accounting Today, Nasdaq, Yahoo! Finance, US News & World Report, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 companies in Utah championing women.

Passion

Topics I love to speak about:
Financial Literacy, Business Growth, Identifying and Solving outliers, Business Strategy, Gender Age Gap, Giving Women Flexible Job Opportunity, How to identify your best Employees: If they are not an absolute yes, they are a no, Resiliency, The American Dream is still attainable despite 41% feeling like it isn't
Other passions: Being in the mountains (snow skiing, water sports, hiking, anything active), traveling with my family, and being a mom.

Featured Video

I am willing to travel

More than 100 miles

When it comes to payments

I speak for the exposure for myself and my company

Topics

business growth and strategy financial strategy power of resilience accounting finance strategy business wealth accounting and finance women in finance women in the workplace women entrepreneurship women in business gender wage gap gender pay gap personal finance for entrepreneurs and start ups personal finance student debt american dream financial independence delegation management hiring the right fit hiring top performers flexible work company culture investing in staff successful networking

Best Story

Personal Story: 6 years ago I climbed up on my counter, slipped and hit the back of my head, resulting in the hardest physical challenge I have had to endure. This Traumatic Brain Injury led to years of trying every existing therapy. Two Years into my healing journey and seeing no progress, my doctor told me I needed to give up 5 things. One of the things being my business. I had a choice, either sale or delegate. I chose to delegate. Because I delegated and placed the right people in charge while I healed, I was able to find the therapy and time that my body needed to heal. When I came back full force to my business in 2023, I was able to focus on growth and revenue building activities. In that year, we grew by 3x and now are a 7 figure business that employees 30 women.
Financial Story: One of my favorite Financial Strategies to use is to compare 3 time periods of Profit and Loss Statements side by side and to identify any outliers. By doing this practice I have identified $50k in employee theft for one company and for another was able to save them tens of thousands in taxes by identifying why their Accounts Receivable was off. Outliers are powerful and insightful.

Origin Story

I started my business out of necessity. I had 4 little kids and a husband in medical school. I started as a Fractional Controller for a company and continued to grow. At one point I had a choice to sell or to hire an employee. I chose to hire and I am so glad I did. With this business I have been able to help so many women provide for their family's in a flexible work environment. I currently employee 30 women and they all work remotely.