Member since August 2024
Katie is a Partner and the Chief Revenue Officer at Imarc, a premier full-service digital agency built on decades of client success.
She joined Imarc in 2010 and has grown the agency team from 16-40+ and the revenue by 400% over the past fourteen years.
Her 25+ year career is steeped in deep business development, account management, leadership, and creative solutions know-how. She is an accomplished speaker and an active member of C-level and female-forward communities like Imarc’s Women in the Workplace group, MTLC, and Chief.
She holds a BS from the University of Vermont, is a graduate of Toastmasters, is well-versed in leading through organizational change, and even has her boating license. She can earn new business on land and at sea!
Above all, Katie specializes in meeting new people, finding their challenges, and solving them with business goals in mind.
I love fiercely and my family is the center of my universe. I love being a mother, a runner, a leader, and a friend.
I am passionate about raising other women up and helping them reach their full potential. I strongly believe that the only way we can succeed is by working together. That’s why at Imarc, I am a regular presenter in our employee resource group, Women in the Workplace.
The two areas I focus on most frequently are the value of mentorship/sponsorship and actionable strategies for negotiating to recognize worth. I would be very comfortable hosting a session on either topic.
Like many people in leadership roles, I started from a very different place. I began my professional journey by earning an environmental science degree. When I graduated, I was fully committed to saving the world, so I took a position at the Nature Conservancy in fundraising.
While I learned that wasn’t exactly what I wanted to do, I discovered I had a marketing talent. I then went on to a role in project management at Mullen where I was able to see all sides of an agency. That was excellent because in 1999 when this “internet thing” launched, I knew it was something that I wanted to pursue. That was when I made my most recent move into digital marketing at Imarc, where I am now a partner.
My takeaway? I have great instincts about what’s worth pursuing, so I’m going to keep following them for the rest of my life.
Learn how one leading Boston-headquartered staffing and solutions company with more than 60 locations nationally works with its agency partner to recognize goals across its holistic marketing landscape.
Explore in-depth results earned from work in the Hubspot platform for lead generation and nurturing, a process to launch and optimize performance marketing, their content creation partnership, and some website creation and optimization work.
You'll leave empowered with actionable steps to make progress of your own with your chosen agency partner.
Key Learnings
-Metrics to consider when working on different types of marketing
-Creating an effective, growth-driven partnership with your agency
-Strategies used to earn significant results with varied audiences
I am passionate about raising other women up and helping them reach their full potential. I strongly believe that the only way we can succeed is by working together. That’s why at Imarc, I am a regular presenter in our employee resource group, Women in the Workplace.
The two areas I focus on most frequently are the value of mentorship/sponsorship and actionable strategies for negotiating to recognize worth. I would be very comfortable hosting a session on either topic.
Like many people in leadership roles, I started from a very different place. I began my professional journey by earning an environmental science degree. When I graduated, I was fully committed to saving the world, so I took a position at the Nature Conservancy in fundraising.
While I learned that wasn’t exactly what I wanted to do, I discovered I had a marketing talent. I then went on to a role in project management at Mullen where I was able to see all sides of an agency. That was excellent because in 1999 when this “internet thing” launched, I knew it was something that I wanted to pursue. That was when I made my most recent move into digital marketing at Imarc, where I am now a partner.
My takeaway? I have great instincts about what’s worth pursuing, so I’m going to keep following them for the rest of my life.
Learn how one leading Boston-headquartered staffing and solutions company with more than 60 locations nationally works with its agency partner to recognize goals across its holistic marketing landscape.
Explore in-depth results earned from work in the Hubspot platform for lead generation and nurturing, a process to launch and optimize performance marketing, their content creation partnership, and some website creation and optimization work.
You'll leave empowered with actionable steps to make progress of your own with your chosen agency partner.
Key Learnings
-Metrics to consider when working on different types of marketing
-Creating an effective, growth-driven partnership with your agency
-Strategies used to earn significant results with varied audiences