Transforming Workplaces with AI and Human-Centered Innovation

Dr. Felicia Newhouse is a recognized leader in the field of digital transformation and artificial intelligence, merging extensive academic research with practical corporate applications. As the founder of Business to Human, she combines her in-depth knowledge from a Ph.D. research across prestigious institutions including Harvard, MIT, and Lesley University with over two decades of executive-level experience in Boston's tech startup ecosystem.

Professional Journey

Felicia's professional journey encompasses significant roles as a tech product marketing executive, serial entrepreneur, and business school professor. With a track record of leading product teams through three successful high-growth exits, she has mastered the art of leveraging AI to enhance human-centered innovation, customer engagement and sustainable growth.

Research and Contributions

Dr. Newhouse's research spans eight years of collaborative studies with MIT and Harvard, culminating in the development of the groundbreaking 'Immunity Model' for leaders. This model, based on a qualitative, phenomenological approach, investigates the resilience mechanisms that prevent burnout among leaders. Her findings stress the importance of support systems and transformative learning, making her insights invaluable to corporate strategies aiming to foster employee engagement and prevent workplace burnout.

Specializations

Digital Transformation and AI: Dr. Newhouse's expertise in integrating AI and digital strategies empowers organizations to navigate the evolving business landscape effectively - and to do so with a human-centric mindset. In an era dominated by AI & machines, how do we amplify our human advantage and build businesses that uplift our world and connect us back to each other? How do we redefine what it means to stay human in a digital age? Business to Human is an online academy that teaches aspiring entrepreneurs how to start and grow their business by harnessing the power of AI - ensuring that technology serves as a bridge, not a barrier, to genuine human connection in growing and marketing their new business with authenticity, transparency, and empathy.
Business to Human business practices: (Ethical AI Integration) Ensuring AI supports human decisions, enhancing creativity and empathy, rather than replacing them.
(Voice of the Customer) Constantly integrating customer feedback throughout the product lifecycle to guide development and ensure relevance.
(Personalized Marketing Strategies) Using AI to tailor marketing efforts, making every customer interaction personalized and human-focused.
Future of Work: As a passionate futurist, Dr. Newhouse explores how AI is set to reshape the job landscape and workplace dynamics, offering strategies to adapt to and lead through these changes.
Anti-Burnout and Workplace Wellness: Her 'Immunity Model' provides a framework for corporations to enhance resilience and wellness among their teams.
Diversity and Inclusion: With a particular focus on why women leave tech, she provides actionable insights on creating more inclusive work environments to prevent talent loss.

Empowering Women in Tech
Seeing women thrive in technology, entrepreneurship, and leadership roles truly puts a smile on my face. I'm passionate about creating an inclusive environment where women can lead and innovate freely. My approach centers on promoting an anti-hustle, anti-burnout culture that supports the whole individual.

I advocate for work environments that encourage work-life integration and personal well-being. By championing sustainable work practices and recognizing the unique contributions of women, I aim to transform workplaces into spaces where women can excel without compromising their health or happiness. This commitment not only supports women in tech but also sets a new standard for how all professionals can thrive in their careers.