Satta Sarmah Hightower

Fractional B2B Marketer, Ghostwriter & Author at Talented Tenth Media, LLC

Member since August 2026

Women Empowerment

Education: Boston University - Northwestern University
Boston, MA, USA

Biography

Satta Sarmah Hightower is a former journalist who built a multi-seven-figure solo business after back-to-back layoffs reshaped how she thought about work. Today, she helps enterprises, executives, and thought leaders communicate complex ideas with clarity and impact. She is the author of The Forever Freelancer, a practical guide to building a career on your own terms, named a BookLife by Publishers Weekly 2026 Editor’s Pick.

Passion

Self-employment as a vehicle for women's empowerment, how to build your financial resilience, work-life integration, and building a thriving solo business.

Example Talks

How to Use AI to Scale Your Business of One


Entrepreneurship isn’t limited to building a small brick-and-mortar or the next billion-dollar unicorn. There’s a powerful third path: launching a lean, profitable business of one as a freelancer, consultant, fractional executive, or other independent professional.

In this practical session, Satta Sarmah Hightower explores how solopreneurs can use AI responsibly to increase their capacity without building a large team. Attendees will learn how to apply AI to minimize repetitive work, streamline marketing and client prospecting, and support day-to-day business operations — freeing them to focus on the high-value work that requires their expertise.

Drawing on ideas from her book, The Forever Freelancer, Satta also addresses how independent professionals can navigate the new AI economy thoughtfully. Rather than asking whether independent creatives and professionals should use AI, this talk focuses on a more useful question: How can you use AI strategically to build a more efficient, resilient, and sustainable business on your own terms?

From Freelancer to Published Author: How I Built a Solo Publishing House


Many freelancers dream of writing a book. Most put it on the back burner because the publishing world feels impenetrable — and self-publishing feels like going it alone.

Satta Hightower found a different way. Rather than pursue an agent and a traditional publishing deal, she made an intentional business decision to self-publish—and then operationalized the entire process. She assembled a small, highly skilled team of editors, designers, and marketers to produce a book that stands alongside anything traditionally published. She documented the journey. And she created an AI "twin" to support her book marketing efforts.

In this talk, Satta share what that process actually looked like — the decisions, the team, the challenges, and what other solo professionals can learn from treating a book like a real business operation.

What the presentation will cover:


  • Why Satta chose to self-publish and how she approached it as a business decision

  • How she built her publishing team and what indie authors should prioritize

  • The biggest surprises of managing both the creative and business sides of publishing

  • How she's using AI in her marketing process and what authors should know

  • How freelancers can develop their own IP as a long-term business asset


Want to Build Your Personal Brand? Why You Need to Become a Strategic Storyteller


In a world flooded with AI-generated content, expertise alone is no longer enough to create a strong personal brand. The people who stand out will be those who know how to turn their ideas, experiences, and work into stories that build trust, demonstrate authority, and nurture real connection.

In this session, former journalist, GTM content strategist, and newly minted author Satta Sarmah Hightower will share how marketers at every stage of their careers can use strategic storytelling to build a thought leadership platform that grows with them. 

Drawing from her experience building a multi-seven-figure solo business, publishing The Forever Freelancer through her own imprint, and expanding her own content ecosystem, Satta will explore what it means to “build in public,” and how to move through that discomfort to develop an authentic personal brand. 

The goal is not to become a full-time content creator. It’s to become more intentional about how you communicate what you know, what you believe, and the value you bring to your industry.

Attendees will leave with practical ideas for:


  • Developing a strategic storytelling approach to personal brand building


  • Turning their work, expertise, and lived experiences into useful thought leadership


  • Creating a content ecosystem that compounds over time


  • Identifying qualitative signals of brand growth beyond likes and follower counts


  • Using long-form assets, including books, to deepen authority and differentiation


  • Applying AI to scale thought leadership without compromising your distinct point of view


7 Lessons for Building a 7-Figure Freelance Business


Building a seven-figure freelance business takes more than great work. It requires treating your business like a business, choosing the right niche, marketing consistently, and more. 

In this session, freelance content marketer and former journalist Satta Sarmah Hightower shares seven lessons from building a multi-seven-figure solo business after back-to-back layoffs, including how to define your ideal client, turn strong client relationships into recurring revenue, how to prepare for inevitable business downturns, and invest strategically in your own growth. She’ll also explore why sustainable success means adapting your business to the season of life you’re in, particularly for parents and caregivers.

Attendees will leave with practical ideas for developing a more profitable, resilient freelance business that’s built to last — without requiring constant hustle.

Topics/Keywords

women entrepreneurship women in business entrepreneurship strategies for selfpublishing publishing a book solopreneurs worklife balance millennials working motherhood women motherhood work life storytelling brand storytelling
I am willing to travel up to 75 miles
Yes
Everything is negotiable
I am willing to travel up to 75 miles
Yes
Everything is negotiable

Example Talks

How to Use AI to Scale Your Business of One


Entrepreneurship isn’t limited to building a small brick-and-mortar or the next billion-dollar unicorn. There’s a powerful third path: launching a lean, profitable business of one as a freelancer, consultant, fractional executive, or other independent professional.

In this practical session, Satta Sarmah Hightower explores how solopreneurs can use AI responsibly to increase their capacity without building a large team. Attendees will learn how to apply AI to minimize repetitive work, streamline marketing and client prospecting, and support day-to-day business operations — freeing them to focus on the high-value work that requires their expertise.

Drawing on ideas from her book, The Forever Freelancer, Satta also addresses how independent professionals can navigate the new AI economy thoughtfully. Rather than asking whether independent creatives and professionals should use AI, this talk focuses on a more useful question: How can you use AI strategically to build a more efficient, resilient, and sustainable business on your own terms?

From Freelancer to Published Author: How I Built a Solo Publishing House


Many freelancers dream of writing a book. Most put it on the back burner because the publishing world feels impenetrable — and self-publishing feels like going it alone.

Satta Hightower found a different way. Rather than pursue an agent and a traditional publishing deal, she made an intentional business decision to self-publish—and then operationalized the entire process. She assembled a small, highly skilled team of editors, designers, and marketers to produce a book that stands alongside anything traditionally published. She documented the journey. And she created an AI "twin" to support her book marketing efforts.

In this talk, Satta share what that process actually looked like — the decisions, the team, the challenges, and what other solo professionals can learn from treating a book like a real business operation.

What the presentation will cover:


  • Why Satta chose to self-publish and how she approached it as a business decision

  • How she built her publishing team and what indie authors should prioritize

  • The biggest surprises of managing both the creative and business sides of publishing

  • How she's using AI in her marketing process and what authors should know

  • How freelancers can develop their own IP as a long-term business asset


Want to Build Your Personal Brand? Why You Need to Become a Strategic Storyteller


In a world flooded with AI-generated content, expertise alone is no longer enough to create a strong personal brand. The people who stand out will be those who know how to turn their ideas, experiences, and work into stories that build trust, demonstrate authority, and nurture real connection.

In this session, former journalist, GTM content strategist, and newly minted author Satta Sarmah Hightower will share how marketers at every stage of their careers can use strategic storytelling to build a thought leadership platform that grows with them. 

Drawing from her experience building a multi-seven-figure solo business, publishing The Forever Freelancer through her own imprint, and expanding her own content ecosystem, Satta will explore what it means to “build in public,” and how to move through that discomfort to develop an authentic personal brand. 

The goal is not to become a full-time content creator. It’s to become more intentional about how you communicate what you know, what you believe, and the value you bring to your industry.

Attendees will leave with practical ideas for:


  • Developing a strategic storytelling approach to personal brand building


  • Turning their work, expertise, and lived experiences into useful thought leadership


  • Creating a content ecosystem that compounds over time


  • Identifying qualitative signals of brand growth beyond likes and follower counts


  • Using long-form assets, including books, to deepen authority and differentiation


  • Applying AI to scale thought leadership without compromising your distinct point of view


7 Lessons for Building a 7-Figure Freelance Business


Building a seven-figure freelance business takes more than great work. It requires treating your business like a business, choosing the right niche, marketing consistently, and more. 

In this session, freelance content marketer and former journalist Satta Sarmah Hightower shares seven lessons from building a multi-seven-figure solo business after back-to-back layoffs, including how to define your ideal client, turn strong client relationships into recurring revenue, how to prepare for inevitable business downturns, and invest strategically in your own growth. She’ll also explore why sustainable success means adapting your business to the season of life you’re in, particularly for parents and caregivers.

Attendees will leave with practical ideas for developing a more profitable, resilient freelance business that’s built to last — without requiring constant hustle.

Topics/Keywords

women entrepreneurship women in business entrepreneurship strategies for selfpublishing publishing a book solopreneurs worklife balance millennials working motherhood women motherhood work life storytelling brand storytelling