Member since August 2026
Satta Sarmah Hightower is a former journalist who built a multi-seven-figure solo business after back-to-back layoffs reshaped how she thought about work. Today, she helps enterprises, executives, and thought leaders communicate complex ideas with clarity and impact. She is the author of The Forever Freelancer, a practical guide to building a career on your own terms, named a BookLife by Publishers Weekly 2026 Editor’s Pick.
Self-employment as a vehicle for women's empowerment, how to build your financial resilience, work-life integration, and building a thriving solo business.
Entrepreneurship isn’t limited to building a small brick-and-mortar or the next billion-dollar unicorn. There’s a powerful third path: launching a lean, profitable business of one as a freelancer, consultant, fractional executive, or other independent professional.
In this practical session, Satta Sarmah Hightower explores how solopreneurs can use AI responsibly to increase their capacity without building a large team. Attendees will learn how to apply AI to minimize repetitive work, streamline marketing and client prospecting, and support day-to-day business operations — freeing them to focus on the high-value work that requires their expertise.
Drawing on ideas from her book, The Forever Freelancer, Satta also addresses how independent professionals can navigate the new AI economy thoughtfully. Rather than asking whether independent creatives and professionals should use AI, this talk focuses on a more useful question: How can you use AI strategically to build a more efficient, resilient, and sustainable business on your own terms?
Many freelancers dream of writing a book. Most put it on the back burner because the publishing world feels impenetrable — and self-publishing feels like going it alone.
Satta Hightower found a different way. Rather than pursue an agent and a traditional publishing deal, she made an intentional business decision to self-publish—and then operationalized the entire process. She assembled a small, highly skilled team of editors, designers, and marketers to produce a book that stands alongside anything traditionally published. She documented the journey. And she created an AI "twin" to support her book marketing efforts.
In this talk, Satta share what that process actually looked like — the decisions, the team, the challenges, and what other solo professionals can learn from treating a book like a real business operation.
What the presentation will cover:
In a world flooded with AI-generated content, expertise alone is no longer enough to create a strong personal brand. The people who stand out will be those who know how to turn their ideas, experiences, and work into stories that build trust, demonstrate authority, and nurture real connection.
In this session, former journalist, GTM content strategist, and newly minted author Satta Sarmah Hightower will share how marketers at every stage of their careers can use strategic storytelling to build a thought leadership platform that grows with them.
Drawing from her experience building a multi-seven-figure solo business, publishing The Forever Freelancer through her own imprint, and expanding her own content ecosystem, Satta will explore what it means to “build in public,” and how to move through that discomfort to develop an authentic personal brand.
The goal is not to become a full-time content creator. It’s to become more intentional about how you communicate what you know, what you believe, and the value you bring to your industry.
Attendees will leave with practical ideas for:
Developing a strategic storytelling approach to personal brand building
Turning their work, expertise, and lived experiences into useful thought leadership
Creating a content ecosystem that compounds over time
Identifying qualitative signals of brand growth beyond likes and follower counts
Using long-form assets, including books, to deepen authority and differentiation
Applying AI to scale thought leadership without compromising your distinct point of view
Entrepreneurship isn’t limited to building a small brick-and-mortar or the next billion-dollar unicorn. There’s a powerful third path: launching a lean, profitable business of one as a freelancer, consultant, fractional executive, or other independent professional.
In this practical session, Satta Sarmah Hightower explores how solopreneurs can use AI responsibly to increase their capacity without building a large team. Attendees will learn how to apply AI to minimize repetitive work, streamline marketing and client prospecting, and support day-to-day business operations — freeing them to focus on the high-value work that requires their expertise.
Drawing on ideas from her book, The Forever Freelancer, Satta also addresses how independent professionals can navigate the new AI economy thoughtfully. Rather than asking whether independent creatives and professionals should use AI, this talk focuses on a more useful question: How can you use AI strategically to build a more efficient, resilient, and sustainable business on your own terms?
Many freelancers dream of writing a book. Most put it on the back burner because the publishing world feels impenetrable — and self-publishing feels like going it alone.
Satta Hightower found a different way. Rather than pursue an agent and a traditional publishing deal, she made an intentional business decision to self-publish—and then operationalized the entire process. She assembled a small, highly skilled team of editors, designers, and marketers to produce a book that stands alongside anything traditionally published. She documented the journey. And she created an AI "twin" to support her book marketing efforts.
In this talk, Satta share what that process actually looked like — the decisions, the team, the challenges, and what other solo professionals can learn from treating a book like a real business operation.
What the presentation will cover:
In a world flooded with AI-generated content, expertise alone is no longer enough to create a strong personal brand. The people who stand out will be those who know how to turn their ideas, experiences, and work into stories that build trust, demonstrate authority, and nurture real connection.
In this session, former journalist, GTM content strategist, and newly minted author Satta Sarmah Hightower will share how marketers at every stage of their careers can use strategic storytelling to build a thought leadership platform that grows with them.
Drawing from her experience building a multi-seven-figure solo business, publishing The Forever Freelancer through her own imprint, and expanding her own content ecosystem, Satta will explore what it means to “build in public,” and how to move through that discomfort to develop an authentic personal brand.
The goal is not to become a full-time content creator. It’s to become more intentional about how you communicate what you know, what you believe, and the value you bring to your industry.
Attendees will leave with practical ideas for:
Developing a strategic storytelling approach to personal brand building
Turning their work, expertise, and lived experiences into useful thought leadership
Creating a content ecosystem that compounds over time
Identifying qualitative signals of brand growth beyond likes and follower counts
Using long-form assets, including books, to deepen authority and differentiation
Applying AI to scale thought leadership without compromising your distinct point of view