Entrepreneurship is in Lauren Perkins's DNA. An expert at scale, she started and helmed multiple companies before pivoting to corporate innovation and venture building. As a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of The Community Manager's Playbook, she has helped thousands of startups and corporate innovators succeed. Her signature approach, Think Like a Brand. Act Like a Startup.™, shows you how to integrate the best practices of brands and startups to build resilient ventures and accelerate growth.

Entrepreneurship, Leadership & Innovation