Jasmine Jones

Speaker, Consultant, & CEO/Founder at Myya + Cherry Blossom Intimates

Entrepreneurship and startups

Education: Trinity Washington University
Washington D.C., DC, USA


Health tech founder. Miss District of Columbia USA 2016. Trusted speaker.

Jasmine Jones is the founder and CEO of Myya, the only online direct-to-consumer, insurance-billable post-mastectomy intimates brand. Inspired by her grandmother's battle with breast cancer, Jasmine created Myya to address the challenge of finding well-fitting post-mastectomy bras that provide support when you need it most. Incubated at Cherry Blossom Intimates, the brand’s retail space, Myya is the next step in the company’s evolution, connecting women across the country with certified mastectomy fitters. Offering breast cancer survivors a completely customizable virtual post-mastectomy bra fitting, ensuring that all women get the perfect fit. Myya is the only online post-mastectomy bra boutique that can both fit and bill insurance directly for its customers, making the shopping process seamless for them.

In April 2022, Cherry Blossom Intimates, the Techstars backed company, closed its $2.25 million pre-seed round making Jasmine one of the few Black women in the world to close over $1 million in venture funding. A former Miss District of Columbia USA, Jasmine was named a Forbes Under 30 Listmaker in the Retail and E-Commerce category, as well as a Fashion Institute of Technology award-winning lingerie designer, and a Tory Burch fellow.


Jasmine has been a featured speaker at various conferences and business schools and is especially passionate about inspiring audiences at the university level which includes speaking at New York University's Entrepreneurial Institute, Columbia University, and Georgetown University's MBA program.

Featured Video

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable


retail innovation business strategy startups marketing social networks for brand reputation managment product launches womens leadership women entrepreneurship womens health women and leadership women in business healthcare social entrepreneurship social enterprise small business small business ownership women in small business small business management starting a small business empowering women building a professional brand online female ceo online sales online

Best Story

I've raised over $2M in venture capital-- making me one of the few women in the US to do so.

Origin Story

When my grandmother was battling breast cancer, I recognized the challenge of finding well-fitting post-mastectomy prosthetics that matched her skin tone. Nothing made her feel comfortable. She passed away while I was in my sophomore year of college. She never found the perfect fit. Inspired by that experience, I founded Cherry Blossom Intimates and Myya, offering completely customizable, fully insurance billable, breast prosthetics with a state of the art fit experience. I believe in using ones passions and unique perspectives to solve the world's greatest problems.

I serve as a mentor for The North and Girls Who Start. I have been featured in Forbes, Yahoo!, Washington Business Journal, Coveteur, Business Insider, District Fray, Washingtonian Magazine, Fast Company and countless other publications.