Jasmine J.
Speaker, Consultant, & CEO/Founder at Myya + Cherry Blossom Intimates
Entrepreneurship and startups
Education: Trinity Washington University
Washington D.C., DC, USA
Biography
Jasmine Jones: Health Tech Founder, Miss District of Columbia USA 2016, Trusted Speaker
Jasmine Jones is the innovative founder and CEO of Myya, the pioneering online platform providing insurance-billable post-mastectomy intimates. Inspired by her grandmother’s battle with breast cancer, Jasmine established Myya to offer women perfectly fitting post-mastectomy bras, combining technology and empathy. Myya, incubated at Cherry Blossom Intimates, delivers a unique, customizable virtual fitting experience, ensuring comfort and support for breast cancer survivors nationwide.
In April 2022, Cherry Blossom Intimates secured a $2.25 million pre-seed round, making Jasmine one of the few Black women to achieve over $1 million in venture funding. A former Miss District of Columbia USA, Jasmine’s accolades include being named a Forbes Under 30 Listmaker in Retail and E-Commerce, a Fashion Institute of Technology award-winning lingerie designer, and a Tory Burch fellow.
Passion
Jasmine's journey from Miss District of Columbia USA to a trailblazing health tech founder is nothing short of remarkable. She’s the driving force behind Myya, the groundbreaking platform transforming the lives of breast cancer survivors. But beyond her entrepreneurial achievements, what truly sets Jasmine apart is her unwavering passion for inspiring the next generation of leaders.
Jasmine has shared her wisdom and experiences at numerous conferences and prestigious business schools. She’s especially passionate about engaging with young minds at the university level. Whether she's at New York University's Entrepreneurial Institute, Columbia University, or Georgetown University's MBA program, Jasmine’s message is clear: innovation, perseverance, and empathy are the keys to making a difference in the world.
Jasmine’s story is one of resilience and vision, and she’s dedicated to empowering others to pursue their dreams with the same tenacity. She understands that the future lies in the hands of those who dare to dream big and work hard to turn those dreams into reality. Jasmine Jones is not just an entrepreneur; she's a beacon of inspiration, lighting the way for others to follow.
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I am willing to travel
More than 100 miles
When it comes to payments
Everything is negotiable
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Best Story
The best story I can share is how I started a business that honors my grandmother's legacy by following my dreams and innovating. My grandmother's battle with breast cancer was a profound and personal experience for me. Witnessing her struggles with finding well-fitting, supportive post-mastectomy bras opened my eyes to a significant gap in the market. Inspired by her strength and resilience, I knew I had to make a difference.
So, I founded Myya, an online platform dedicated to providing breast cancer survivors with perfectly fitting post-mastectomy bras. Myya isn't just a business; it's a mission to offer comfort, support, and dignity to women navigating life after breast cancer. Through innovation, we've created a customizable virtual fitting experience, making it easier for women to find the right fit from the comfort of their homes. And by billing insurance directly, we remove the financial barriers that often stand in the way.
Starting Myya was about more than just addressing a market need—it was about honoring my grandmother's legacy and turning a personal challenge into a beacon of hope for others. Through Myya, I aim to ensure that every woman feels seen, supported, and beautiful, just as my grandmother deserved to feel.
Origin Story
When my grandmother was battling breast cancer, I recognized the challenge of finding well-fitting post-mastectomy prosthetics that matched her skin tone. Nothing made her feel comfortable. She passed away while I was in my sophomore year of college, never having found the perfect fit. Inspired by that experience, I founded Cherry Blossom Intimates and Myya, offering completely customizable, fully insurance-billable breast prosthetics with a state-of-the-art fit experience. I believe in using one's passions and unique perspectives to solve the world's greatest problems.
Driven by the memory of my grandmother, I dedicated myself to creating a solution that would ensure no other woman would have to endure the discomfort and frustration she faced. Myya and Cherry Blossom Intimates are more than businesses; they are a testament to my commitment to innovation and empathy.
Beyond my entrepreneurial endeavors, I am passionate about mentorship and giving back to the community. I serve as a mentor for The North and Girls Who Start, helping to guide and inspire the next generation of leaders. My work has been recognized and featured in Forbes, Yahoo!, Washington Business Journal, Coveteur, Business Insider, District Fray, Washingtonian Magazine, Fast Company, and countless other publications.
My journey is a testament to the power of turning personal pain into purposeful action, and I am dedicated to making a meaningful impact in the lives of breast cancer survivors and beyond.