Member since January 2024
I adore working with conferences, events, and the media to create keynotes, workshops, and contributions that give audiences a deeper understanding of the surprising social, political, and cultural forces that shape women’s buying behavior.
As your keynote, panelist, or facilitator, your audiences will walk away with…
The understanding of the growing power of values-driven behavior in women customers– Learn how shifting consumer priorities are influencing brand loyalty, purchasing behavior, and market trends.
The ability to identify the risks and rewards of thinking differently about “why women buy.” – Explore the unheard phenomenons of “Purchase Panic: How imposter syndrome shows up at the cash register,”
“The Breakup Theory: what happens when a break from your product becomes a life without them completely,”
and “Pinesol v Lysol: how the legacy of buying behavior is passed down to generations.”
Learn How to Take a Bold, Unapologetic Stand Without Fear – Discover why brands must move beyond neutrality and fully commit to their mission, vision, and values to reach and retain women customers. Get equipped with strategies for confidently navigating crisis management, retaliation, and backlash while maintaining the trust and brand integrity your company is known for.
Decoding the purchasing behavior of women through extensive research, innovative lead generation, and empathy forward customer experiences.
The first time I was able to speak at an out of town conference, just about everything that could, did go wrong. Including a missed plane, broken tech, and a shortened timeline. Outside of the hiccups I was able to facilitate an interactive program that produced very insightful conversations about reframing the way we study, market, and sell to women.
I've spent years working with over 200 female-founded start-ups, helping them build their brands and marketing plans. What I discovered is that true success comes not from manipulation, but from empathy. This insight led me to develop the WCR4™ (Women's Consumer Research Framework- 4 Step Method),
A unique method for building in-depth women consumer profiles.
Unlike traditional consumer research, my framework challenges brands to go deeper. It analyzes four key pillars:
1. Emotions: Moving beyond "bully marketing" to build trust and authenticity with women consumers.
2. Gender Socialization: Understanding how social standards influence purchasing decisions and the phenomenon of "Purchase Panic."
3. Demographics: Going beyond surface-level data to explore how intersecting demographics shape buying behavior.
4. Legacy Consumerism: Tapping into generational brand loyalty to create a lifestyle around your product.
I help organizations anticipate challenges like returns and diminished brand reputation by respecting the prolonged decision-making process of women consumers. My work has led me to share these insights as a keynote speaker at over 60 events both nationally and internationally, speaking to audiences of 10,000+.
The first time I was able to speak at an out of town conference, just about everything that could, did go wrong. Including a missed plane, broken tech, and a shortened timeline. Outside of the hiccups I was able to facilitate an interactive program that produced very insightful conversations about reframing the way we study, market, and sell to women.
I've spent years working with over 200 female-founded start-ups, helping them build their brands and marketing plans. What I discovered is that true success comes not from manipulation, but from empathy. This insight led me to develop the WCR4™ (Women's Consumer Research Framework- 4 Step Method),
A unique method for building in-depth women consumer profiles.
Unlike traditional consumer research, my framework challenges brands to go deeper. It analyzes four key pillars:
1. Emotions: Moving beyond "bully marketing" to build trust and authenticity with women consumers.
2. Gender Socialization: Understanding how social standards influence purchasing decisions and the phenomenon of "Purchase Panic."
3. Demographics: Going beyond surface-level data to explore how intersecting demographics shape buying behavior.
4. Legacy Consumerism: Tapping into generational brand loyalty to create a lifestyle around your product.
I help organizations anticipate challenges like returns and diminished brand reputation by respecting the prolonged decision-making process of women consumers. My work has led me to share these insights as a keynote speaker at over 60 events both nationally and internationally, speaking to audiences of 10,000+.