Member since February 2025
Oksana is a marketing executive who started her career two decades ago. In the last decade, she has focused on global executive roles in B2B marketing and strategy across Publicis and WPP. Oksana brings a decade of experience in serving Fortune 500 companies, contributing strategic and business planning expertise in translating business strategies into seamless marketing execution, shaping her into a strategic powerhouse.
In December 2022, driven by her passion for democratizing complex business and marketing strategies for a broader business spectrum, Oksana Matviichuk founded OM Strategic Forecasting, a consultancy practice for startups and midsize companies. The primary offering of the practice is OM Strategy as a Service, her proprietary methodology, which responds to the intricacies of evolving consumer landscapes by transforming clients' business value, ensuring scalability and sustainable growth, and focusing her expertise on startup scalability and pivoting. Oksana is also recognized as a thought leader, a USA Today best-selling author, and a contributing expert panelist regularly featured in Forbes. Women We Admire acknowledged her as one of the Top Women Leaders of New York in 2022 and 2023.
Strategic Innovation, Growth, Strategy, Women in Leadership, Business Value, Business Resilience, Motherhood
I want to share with you the best story of change. You define the scale of the changes that happen in your life. We can change many more things in our lives than many people would want us to believe. Immigration remains one of the most appealing forms of transformation. This experience broadens your horizons and makes you question everything. Ranking number three after the death of a loved one and divorce, moving is one of the most stressful life events in a peaceful lifetime, and so is immigration. 'Get away from yourself' is probably the only thing that immigration does not offer. Any country you choose to travel to or find yourself in will never provide an escape from who you are.
Like many who wait for the perfect moment to start something new, the universe reminded me that the best time is now, and I ended up with a week's notice to move. Arriving in the U.S. with my 12-year-old son, we had nothing but two suitcases and a two-week Airbnb booking. I chose New York because it offered the shortest direct flight from my past life, a pragmatic choice in an epicenter of change.
Torn from a much more comfortable lifestyle, I perfectly remember the loudness of the NYC subway, accompanied by the heat and smell of the summer. My son's excitement was endless when he saw a rat, that permanent resident of New York, and he immediately decided that it was Ratatouille from the movie. That was a moment of many choices. Little did I know then that this breathing of the City, accompanied by sirens, crowds, and other city noises, would become a lullaby for my dream life—transition to the event topic.
I had my 'aha' moment when I observed a consistent misalignment in business and marketing planning across various business scales, from small and mid-sized companies to enterprise levels. This insight sparked my methodology, OM Strategy as a Service, a true reflection of my vision. It is thoughtfully developed to adapt to the constantly changing consumer landscapes. The strategy is formulated to transform the fundamental business values of companies, aiming to ensure their effective scaling and growth. My particular focus is on startups, guiding them through vital phases of scalability and strategic pivoting, enabling them to achieve sustainable growth in today's dynamic business environment.
I want to share with you the best story of change. You define the scale of the changes that happen in your life. We can change many more things in our lives than many people would want us to believe. Immigration remains one of the most appealing forms of transformation. This experience broadens your horizons and makes you question everything. Ranking number three after the death of a loved one and divorce, moving is one of the most stressful life events in a peaceful lifetime, and so is immigration. 'Get away from yourself' is probably the only thing that immigration does not offer. Any country you choose to travel to or find yourself in will never provide an escape from who you are.
Like many who wait for the perfect moment to start something new, the universe reminded me that the best time is now, and I ended up with a week's notice to move. Arriving in the U.S. with my 12-year-old son, we had nothing but two suitcases and a two-week Airbnb booking. I chose New York because it offered the shortest direct flight from my past life, a pragmatic choice in an epicenter of change.
Torn from a much more comfortable lifestyle, I perfectly remember the loudness of the NYC subway, accompanied by the heat and smell of the summer. My son's excitement was endless when he saw a rat, that permanent resident of New York, and he immediately decided that it was Ratatouille from the movie. That was a moment of many choices. Little did I know then that this breathing of the City, accompanied by sirens, crowds, and other city noises, would become a lullaby for my dream life—transition to the event topic.
I had my 'aha' moment when I observed a consistent misalignment in business and marketing planning across various business scales, from small and mid-sized companies to enterprise levels. This insight sparked my methodology, OM Strategy as a Service, a true reflection of my vision. It is thoughtfully developed to adapt to the constantly changing consumer landscapes. The strategy is formulated to transform the fundamental business values of companies, aiming to ensure their effective scaling and growth. My particular focus is on startups, guiding them through vital phases of scalability and strategic pivoting, enabling them to achieve sustainable growth in today's dynamic business environment.