Michelle B G.
Michelle B Griffin, LinkedIn® Personal Branding Speaker, Author & PR Strategist at Own Your Lane Leadership Branding
Marketing and Advertising
Education: BA, Advertising - MA, Public Relations
Pensacola, FL, USA
Biography
Michelle B. Griffin is a personal branding speaker, PR strategist, and LinkedIn® visibility expert who helps ambitious experts and founders break out of obscurity and into next-level opportunities—so they can confidently answer “What do you do?” and position themselves as industry standouts.
As the Founder of Own Your Lane® Leadership Branding & Communications, Michelle partners with experts, entrepreneurs, and organizations to build standout LinkedIn presences and personal brands that set them apart. Through keynotes, workshops, and hands-on training, she equips professionals with the clarity, confidence, and visibility strategies to become noticed, known, and chosen.
With 20+ years in communications and marketing and a master’s in PR, Michelle has worked with Fortune 500s to startups to build high-impact brands. As an association executive director, she has led membership growth, expanded industry influence, and driven record-breaking conference attendance—giving her firsthand expertise in leadership branding, audience engagement, and executive positioning.
A soon-to-be TEDx speaker, Michelle is a recognized authority in personal branding, featured in Forbes, Entrepreneur, Inc., and Authority Magazines. She is frequently invited to speak at industry panels, podcasts, and global events, sharing insights on visibility, thought leadership, and personal brand positioning.
She is the author of Position Yourself and The LinkedIn® Branding Book, co-host of The LinkedIn® Branding Show, and host of The Own Your Lane® Personal Branding Podcast, where she shares strategies for standing out, making meaningful connections, and accelerating career and business success.
When she's not helping others get visible, you’ll find her outdoors in sunny Florida, walking to fun ’80s tunes, connecting with new people, and finding inspiration in everyday moments.
Visit: MichelleBGriffin.com | OwnYourLane.io
Passion
As a personal branding speaker, author, PR strategist, and LinkedIn® presence expert, I’m passionate about helping professionals find and amplify the voice of their personal and company brands on LinkedIn and beyond. Through my proven Own Your Lane® framework, I empower individuals to differentiate themselves, communicate their unique value, and build their personal brands so they're noticed, known, and chosen for career and business growth. When I’m not speaking, writing, or podcasting, I enjoy spending time with my family and rescue pets in sunny Florida, finding daily inspiration outdoors
I am willing to travel
More than 100 miles
When it comes to payments
Everything is negotiable
Topics
Best Story
Each of us has the ability to create and maintain our own personal brand. But do you want to spend hours figuring it out, creating content, and learning the ins and outs of branding yourself? Do you want to invest all that time and energy while missing out on other opportunities? As a personal branding speaker, PR strategist, and LinkedIn® presence expert, companies hire me to show their teams how to position themselves effectively online. Working with me is like hiring an expert to build your brand: you get the insights, strategies, and shortcuts that save you time and help you grow faster than if you tried to figure it out on your own.
Origin Story
Throughout my two-decade career in communications and marketing, from Fortune 500 companies to start-up founders, I’ve seen many talented professionals struggle to stand out and differentiate themselves in their industries. I’ve faced these challenges myself—knowing I had valuable skills but struggling to communicate and position them effectively.
As I navigated my own journey, I realized that building a strong personal brand wasn’t just about what you do—it’s about how you show up, own your unique space, and communicate your value. This understanding led me to create the Own Your Lane® framework—a system designed to help others confidently define their brands and step into their full potential, personally and professionally.
Through speaking, workshops, podcasting, and content creation, I discovered my passion for helping professionals build visibility, position themselves confidently, and establish their authority in their field.
The short version? I believe everyone deserves to be recognized for what makes them unique, and I’m here to guide others to know, show, and grow their personal brand authority.
Example talks
Keynotes and Workshops
The LinkedIn® Visibility Playbook: How to Grow Your Personal Brand on LinkedIn (Workshop or Keynote)
LinkedIn is where business conversations happen and industry opportunities are found. This interactive session teaches professionals how to confidently get started, strengthen their personal brand profile, elevate their presence and position their expertise with content to build trusted and relatable relationships that drive opportunities and professional advancement.
The Cost of Staying Hidden - Why Visibility Creates Opportunity & How to Step Up Now (Motivational Keynote)
Why waiting to be “ready” is holding you back—and how to step up now. No more staying silent, small or stuck. This motivational keynote shares the empowering stories, stats and the simple strategy to overcome fear, self-doubt, and inaction.
Own Your Lane® - The 4-Step Recognition Roadmap (Workshop or Keynote)
Your personal brand is your most powerful professional asset. This high-impact session walks audiences through the 4-step Own Your Lane® personal branding roadmap to grow visibility, credibility, and industry influence.
Own Your Lane Keynote The Power and Payoff of Putting Yourself Out There
No more blending in! It’s time to stop undervaluing yourself and confidently step out, stand apart, and go after bigger opportunities in your industry. This is the imposter-crushing and actionable keynote that both inspires and implements your group to action.
Overcome your fears, inaction and inner critic about stepping out in your industry and owning your lane of opportunity. It’s time to quit holding back or hiding from those who need you most—playing small keeps you from getting your best work out there.
Learn my PYOT Pyramid Framework to crush fear, procrastination, and perfectionism and move forward with a plan to confidently put yourself out there for opportunities and outcomes.
Takeaways:
Why visibility matters and how you benefit from stepping out and standing out.
Define, demystify, and redirect the 3 common imposter syndrome roadblocks.
Learn actionable mindset tips and techniques to get clarity, and how to differentiate yourself and share your story.
Proven strategies to start building relationships on LinkedIn and beyond.
Actionable and implementable tips to build your first-impression zone on LinkedIn.
All participants receive a print/downloadable checklist to implement the presentation easily. This keynote can be combined with a workshop.
LinkedIn for Leaders™ Workshop: Elevate Your Professional Positioning, Profile and Presence
For organizations, groups, and teams to power up their positioning, profiles and presence by leveraging their personal brands and thought leadership on LinkedIn for greater industry opportunities and outcomes.
This customizable length presentation outlines the importance of LinkedIn as a powerful tool for showcasing expertise, advancing careers and achieving business growth.
This workshop delves into the seven elements of the Standout Score Index™ to position yourself on LinkedIn for greater visibility, authority, and valuable industry opportunities.
Takeaways
The mindset needed for "putting yourself out there."
Clarity and positioning for an authority-focused profile
Master the P.R.O.F.I.L.E. framework formula to pop your profile
Avoid common LinkedIn missteps and learn updated practices
Walk away with a hands-on checklist, ready-to-use templates, and practical tips.
Gain a standout LinkedIn presence that commands industry attention.
All participants receive a print/downloadable workbook for reference to easily implement training plus a follow-up actionable call with me within 30 days of the presentation.
Own Your Lane Workshop The Visible Brand Authority Accelerator
The Visible Brand Authority Accelerator Workshop is a hands-on personal brand visibility roadmap to accelerate women leaders and founders who are ready to step out with a visible presence, professional personal brand, and LinkedIn profile.
From pre-assessments to real-time activities, collaborative discussions, and implementation in a small group setting, attendees will develop their custom playbook to develop and define themselves as standout leaders in their fields.
Takeaways:
Navigate Your Brand: Learn how to align your unique expertise, experiences and perspectives to position your career goals for your personal brand blueprint.
Create Your Leadership Path: Sharpen how you communicate your expertise to key audiences with your unique value prop and expert bio.
Leverage LinkedIn: Revamp how you show up with an optimized profile and presence to showcase your expertise and leadership.
Build Meaningful Connections and Collaborations: Learn effective online networking and industry partnerships for impactful professional relationships.
Chart Your Visibility Outreach Strategy: Create a plan that boosts your visibility with targeted industry thought leadership opportunities
All participants will create their custom and editable roadmaps, and receive a print/downloadable workbook for reference to easily implement training plus a follow-up actionable call with me within 30 days of the presentation.