Debby Jewesson, PCC

Business Coach & Consultant | Speaker | Entrepreneur at The Roots Group

Women Empowerment

Education: The University of Texas at Austin, Bachelors Degree - Coach U, Certified Graduate obtaining Professional Certified Coach (PCC) credentials from the International Coaching Federation (ICF)
Dallas, TX, USA


Debby Jewesson, founder of The Roots Group, is a dynamic Business Coach & Consultant dedicated to empowering female entrepreneurs in their pursuit of excellence, in both business and life.

With over 20 years of entrepreneurial experience and currently on her third venture, Debby possesses the invaluable knowledge required to build a business from the ground up.

Her journey began in the field of floral and event design, where she founded, operated and successfully sold two companies, producing high-end weddings in the DFW area. During her remarkable 14-year tenure at her second venture, she transformed the company into a well-structured, employee-operated powerhouse. This transformation led to seven-figure annual revenues and healthy profits, even amidst a global pandemic.

What makes her achievements in business impressive is that she accomplished all of this without a formal business degree (though she is a proud graduate of the UT Austin- Hook ‘Em!).

Even more impressive, truly setting Debby apart from other business owners, was her unwavering commitment to investing in and focusing on personal and professional growth within her team. She saw herself as more than just a boss- she embraced the opportunity to inspire employees to reach their fullest potential, in every area of their life.

In 2020, Debby's passion for empowering others reached new heights with the launch of The Roots Group. In her role as a Business Coach and Consultant, Debby serves as a cultivator, fostering growth, transformation and positive change in others.

Debby's comprehensive experience allows her to provide substantial value to her clients. As an entrepreneur, a Coach and Consultant, a coaching client herself and as a wife and mother of two, she has the unique and exceptional ability to instantly relate to and deeply connect with women from all backgrounds.

One guiding principle forms the foundation of all programs and services offered at The Roots Group- the quality of one's personal life greatly influences business success. This principle drives Debby to take a holistic approach with her clients, supporting Female Entrepreneurs and Business Owners to both operate a better business and live a better life.

Debby holds her Professional Certified Coach (PCC) credentials from the International Coaching Federation (ICF), an organization in which she remains an active member on both the local and national levels. She is a Certified Facilitator for Coach U's Personal Coaching Styles Inventory (PCSI, a simple, yet impactful assessment tool for improving communication) and is proud to be a Mentor for DCEO’s Emerging Women Leadership Network.

If you're seeking an engaging and inspirational speaker for your conference, who takes a real-talk approach with a healthy dose of humor, Debby is the ideal choice. Her journey and experiences are a testament to her ability to captivate and motivate audiences, making her a compelling addition to any event focused on personal growth, leadership evolution or business development.


Better Business:
Empowering Female Entrepreneurs and Women in Business :||: The Evolution of an Entrepreneur :||: Leadership Presence and Mindset :||: Taking a Coach Approach to Leadership :||: Business Operations and Structure :||: Core Values :||: Company Vision :||: Organizational Structure :||: Effective Sales & Marketing Strategies :||: Systems & Processes :||: Strategic Planning :||: Weekly Work Flow :||: Business Books :||: BNI

Better Life:
Personal Growth & Development :||: Mindset & Perspective :||: Finding Fulfillment :||: Living in Flow :||: Letting Go of Expectations :||: Boundaries & Standards :||: Tolerations :||: Creating Your Personal Vision :||: Personal Values :||: Curiosity :||: Nurturing Creativity :||: Personal Growth Books

Family :||: Raising Kids, Teens and Young Adults :||: Saint Bernards :||: Gardening :||: Interior Design :||: Floral Design :||: Health & Wellness :||: Nutrition :||: Personal Growth :||: Spiritual Growth:||: Tarot :||: Gems & Crystals :||: Books Books Books :||: Everything Harry Potter :||: Netflix :||: Travel Travel Travel :||: All Thing French :||: Ceramics Ceramics Ceramics :||: Antiques & Vintage Finds

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions


female entrepreneurs business development small business development business operations personal growth personal empowerment personal development women in business small business ownership womens leadership leadership professional growth development evolution strategic planning mindset mastering your mindset women empowerment work life balance work life purposeful living passion purpose personal fulfillment stress management time management prioritization and time management productivity operational efficiency team effectiveness high performance teams team alignment intentional living addiction sobriety flow

Origin Story

For years, my entrepreneurial journey was like a rollercoaster- ups and downs, twists and turns and lots of nauseating moments. When I found myself too exhausted to leave work and tend to responsibilities at home, I knew something had to change.

Recognizing the value of professional guidance, I hired a Life Coach. Real talk- I used to think Life Coaches were for rich people who had money to burn, but I was wrong. After working with a Coach, everything changed, for good.

Through years of self-reflection and an unwavering commitment to self-improvement, I created profound, positive and lasting change- in both business and life. I attribute my success to my boundless energy, relentless optimism, insatiable appetite for personal development and steadfast dedication to mastering the art of business ownership.

I’ve now applied those same qualities of my own change formula into my 3rd business venture- The Roots Group. I am passionate about becoming (for lack of a more eloquent phrase) really, really good at coaching, consulting and speaking- for the benefit of those open and willing enough to embark on a journey of personal and professional growth.

Example talks

Building a Loyal & Empowered Team: a framework to empower your Team, so they can own their positions and exceed expectations

In the dynamic realm of business, what goes on behind the scenes is often a mystery, leaving clients unaware of what truly drives success. Yet for an insider, it’s no secret that teamwork is essential to achieving extraordinary results.

Whether you’re a business owner or manager, having a loyal and empowered team translates to less stress and exhaustion, and more mental and physical energy to fulfill your own role. For team members, when everyone operates independently, consistently on track and on parr with expectations- the work transcends work. It becomes a labor of love.

With over 20yrs experience as a Business Owner and Entrepreneur, Debby knows how to build a Team that feels valued, trusted and internally motivated to go above and beyond. In this presentation, she’ll share her framework:

4 Principles for Building a Loyal and Empowered Team
1. CULTURE: cultivate loyalty through transparency and trust
2. CLARITY: empower with clear expectations and a connection to the greater good
3. COMMUNICATE: provide consistent feedback and support
4. CELEBRATE: take time to acknowledge and appreciate your Team’s performance

Join Debby to walk away with step-by-step actions you can take to implement these 4 principles so you can empower your Team to own their positions, exceed expectations and ultimately, transform their view of work into a labor of love.

Living in Flow: let go of the idea of achieving balance and shift your perspective to managing the flow of your energy instead

Do you find yourself pushing hard at work and trying to hold it all together at home?
Are you suffering from high levels of stress, overwhelm, or even complete exhaustion?

We’re often advised to find “work/life balance”, but that feels impossible in a content-overloaded world where accomplishments are end-all/be all, and the journey itself is secondary. As an Entrepreneur for over 20 years, Debby has come to understand that balance is an unattainable illusion, and she’s on a mission to spread the word.

There’s a better way to navigate our lives.

Debby will share what it’s like to live in flow and guide you through 3 simple steps you can take to start enjoying a little more flow in your life.

She’ll show you how to:

1. Start Slow: gain clarity by implementing a simple reflective practice
2. Let Go: boost your energy by identifying and removing what drains you
3. Live in Flow: gain momentum and fulfillment by living in your values and doing more of what naturally and effortlessly gives you energy!

Once you begin to implement these practices, you’ll be more focused, more productive, and more optimistic about your future. And over time, you’ll begin to feel genuinely happy and satisfied!