Member since May 2023
Joya Scarlata is an accomplished and innovative Director of Digital Marketing at Interra Information Technologies, a leading B2B IT Services firm based in San Jose, California. With a decade of experience in IT and marketing, she is recognized as a thought leader in AI and B2B Marketing. She holds a Bachelor's and a Master's in International Relations and Economics from Boston University and an MBA from the Jack Welch Management Institute. She recently co-authored scholarly articles on AI in leadership and the leadership style of Gen Z and regularly speaks at prestigious seminars and webinars. She is passionate about mentoring aspiring marketers and promoting the impact of AI in marketing.
All things B2B marketing, the latest technology trends, and artificial intelligence! I am fascinated to talk about how AI is impacting marketing, in particular.
One story that I share is how casually reading about chatbots has shaped my current career trajectory and fascination. What seemingly started as a casual interest quickly turned into a deep fascination with the world of AI. It was intriguing to read how chatbots would understand and respond to customer queries and essentially transform the customer service experience.
As I delved deeper, I realized the potential of AI and ML technologies extended far beyond chatbots - it was transforming industries across the board, including marketing. What started as a mere curiosity for me turned into a journey to learn and share with others my learnings and thoughts on AI. Always follow your passion - you never know what it leads you!
Funny enough, I actually started my career in the world of international relations where I worked for the RAND Corporation, a prominent think tank. Afterward, I worked for a government contractor. It was a great way to start my career but due to a number of factors, I pivoted towards marketing. It has been great utilizing my research and analytical skills in a more creative way! As a marketer in the tech industry, I always say that I get the best of both worlds where I am able to be creative on a daily basis and also be exposed to the fast-paced world of tech!
One story that I share is how casually reading about chatbots has shaped my current career trajectory and fascination. What seemingly started as a casual interest quickly turned into a deep fascination with the world of AI. It was intriguing to read how chatbots would understand and respond to customer queries and essentially transform the customer service experience.
As I delved deeper, I realized the potential of AI and ML technologies extended far beyond chatbots - it was transforming industries across the board, including marketing. What started as a mere curiosity for me turned into a journey to learn and share with others my learnings and thoughts on AI. Always follow your passion - you never know what it leads you!
Funny enough, I actually started my career in the world of international relations where I worked for the RAND Corporation, a prominent think tank. Afterward, I worked for a government contractor. It was a great way to start my career but due to a number of factors, I pivoted towards marketing. It has been great utilizing my research and analytical skills in a more creative way! As a marketer in the tech industry, I always say that I get the best of both worlds where I am able to be creative on a daily basis and also be exposed to the fast-paced world of tech!