Member since March 2023
Roger Grannis is a sales communications expert. He is on a mission to simplify the sales process for everyone, whether their job title includes the word sales or not.
With 30 years’ experience in sales and influential communications, Roger has a track record of increasing revenues, reducing turnover, and improving client satisfaction. His clients include GE, PepsiCo, Foot Locker, Royal Bank of Scotland, Wayne Fueling Systems, Vertex, Symantec, and UL Solutions.
Before launching GrannisGroup, in 2004, Roger spent seventeen years at Gartner, the world’s leading technology advisory firm. During his tenure, he built the firm’s Sales Training Academy, helping grow revenues from $32 million to $850 million.
Known for his energy, relatability, and humor, Roger is a TEDx speaker, the past president of the New England chapter of the National Speakers Association, and author of the bestselling book, THE YELLOW CAKE PRINCIPLE: YOUR RECIPE FOR INFLUENCE AND SUCCESS.
Helping people sell their ideas, their services, and themselves; helping product managers teach salespeople how to sell their products and services.
When I was ten, my mother brought a down-on-her-luck stranger into our house. Mom had met Shirley outside the grocery store and started a conversation. Shirley told my mom about her recently deceased husband and his favorite dessert, yellow cake with chocolate frosting. Mom bought Shirley all the ingredients then had Shirley bake the cake in our kitchen. That story teaches the essential ingredients for how to connect with and influence people.
At the end my first boy scouts awards night, which was well past my bedtime, the scoutmaster announced, "And now I'd like to introduce our guest speaker." I rolled my eyes, wondering how I'd ever survive. Next thing I knew, it was thirty minutes later. The speaker was riveting. I hung on every word. At that moment, my life's mission became clear: how do we capture and hold an audience's attention, whether it's to inform, persuade, or entertain.
When I was ten, my mother brought a down-on-her-luck stranger into our house. Mom had met Shirley outside the grocery store and started a conversation. Shirley told my mom about her recently deceased husband and his favorite dessert, yellow cake with chocolate frosting. Mom bought Shirley all the ingredients then had Shirley bake the cake in our kitchen. That story teaches the essential ingredients for how to connect with and influence people.
At the end my first boy scouts awards night, which was well past my bedtime, the scoutmaster announced, "And now I'd like to introduce our guest speaker." I rolled my eyes, wondering how I'd ever survive. Next thing I knew, it was thirty minutes later. The speaker was riveting. I hung on every word. At that moment, my life's mission became clear: how do we capture and hold an audience's attention, whether it's to inform, persuade, or entertain.