Alicia Simons is a leading author-driven marketing, personal brand, and platform development specialist. A strategic marketer with 20-years’ experience, Alicia works with authors and thought leaders— primarily in the business sector— to accelerate their growth and achieve market objectives by identifying their strongest market positioning, developing each element of their platform, and guiding her clients on how and when to push core messaging through key channels to drive results.

Alicia has worked with authors as Senior Consultant at Monaco Associates and as Senior Director of Marketing at Bibliomotion Inc., a boutique Boston-based publisher. This experience combined with over a decade working in consumer product marketing and a strong focus on client service make her an uncommon advisor and partner to her clients. She has garnered a strong professional reputation for her industry knowledge, strategic approach, and her responsiveness and personal touch.

Alicia’s Brand Development and Brand Management experience began with 12 years at Fortune 300 Campbell Soup Company. As Brand Manager with full P&L responsibility, she managed both established brands and new product development, in both Campbell's domestic and European headquarters. Alicia began consulting in 2005, focusing on developing and executing plans to launch or re-launch clients’ products or services into the market. Her client list covered a mix of well-known consumer brands, new business ventures, and not-for-profit organizations. Alicia continues to apply a consumer-marketing framework to her work with authors and thought leaders.

Expertise:
Author-driven marketing | Platform development | Business books | Book marketing | Personal brand development | Publishing | Market positioning and messaging | Book proposal development | Partnership and collaboration | Project management | Public speaking